Kevin O'Connor

Articles by Kevin O'Connor

Kevin is a Content Marketing Manager within the Content and Engagement team at Greenlight.

Magazine

Content Considerations in 2017: How Changes In Technology Influence Content

Content Considerations in 2017: How Changes In Technology Influence Content

In 2017, brands have realised that new trends in tech – and an increasingly content-hungry consumer – has meant that they’re better placed to compete for the attention of consumers. They’ve also realised that cutting out the middle man between themselves and their customers by directly creating and publishing content can reap high rewards at an attractive ROI, while also providing themselves with assets that can be used in multiple channels.

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Blog Posts

The end of clickbait

The end of clickbait

“This hero proposed to his wife in an amazing way, you won’t believe what happened next…!”, “Here’s the secret to nailing the perfect dinner party that will change your life”, “The one trick insurers don’t want you to know about that will save you thousands”, “You’ve been using pens wrong your entire life!”. If you follow any content publishers or brands on social media, you’re bound to have been bombarded with content using clickbait titles similar to these at some point, but you may also have noticed they’ve become less prominent in recent months.

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Blog Posts

Why is nobody reading my content?

Why is nobody reading my content?

The three most boring words that are uttered at every digital media conference, networking event or creative meeting are, without a doubt, “content is king”. That may have been a handy shorthand phrase a few years ago when creating content was actually a new idea, but, thankfully, we’ve moved on. Now almost every niche has embraced this aphorism as a way to improve user engagement, gain natural links, increase shares and connect with relevant customers at every stage of the decision funnel. Everyone has accepted the notion that good content leads to increased sales, so what does that mean for the way brands interact with consumers and, what does that mean for content marketers tasked with meeting this increased demand in content?

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