Kevin Murray

Articles by Kevin Murray

Kevin is Director of eCommerce and Technology Solutions and leads the team of technical experts who undertake eCommerce consulting advisory and enterprise implementations across leading eCommerce platforms. Kevin has worked on projects in multiple sectors including retail, travel and financial services and has 15+ years' experience in the technology, eCommerce and Omni-channel retail space. 

Blog Posts

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.

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Blog Posts

Greenlight achieves 100% hybris certification standards

Greenlight achieves 100% hybris certification standards

Greenlight is delighted to announce that all technical staff in its eCommerce delivery practice have been awarded the hybris

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eCommerce 2014: The year of evolution rather than revolution

When it comes to eCommerce, 2014 will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas that have been talked about over the last few years that are only now becoming realistic for retailers today. Kevin Murray explains.

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Automated eCommerce Pricing – is prevention better then cure?

It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.

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Greenlight team achieving hybris Core Platform V5 Certification

Greenlight is delighted to announce that one of its team has achieved the hybris Core Platform V5 Certification. The certification recognises ability to use and extend the hybris eCommerce platform and to provide the high quality solutions expected in today's marketplace. Through its partnership with hybris and other leading eCommerce solution providers, the team has delivered successful projects for a number of well-known UK retail brands.

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hybris partner award - Greenlight nominated 'New Comer of the Year'

We’re thrilled to have been nominated for the ‘New Comer of the Year’ hybris annual partner awards. What's more, we've beaten a shortlist of heavyweights to be selected as the firm to represent the UK in the category alongside nominees representing other regions including the US, APAC and Europe.

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Blog Posts

Mobile technology - Influencing customer shopping behaviour via physical location tracking emerges

For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.

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