Articles by Kevin Murray
Kevin is Director of eCommerce and Technology Solutions and leads the team of technical experts who undertake eCommerce consulting advisory and enterprise implementations across leading eCommerce platforms. Kevin has worked on projects in multiple sectors including retail, travel and financial services and has 15+ years' experience in the technology, eCommerce and Omni-channel retail space.
By Kevin Murray | 20 July 2015 |
Often, the main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The basic principles of going international are perceived to be easy.
By Kevin Murray | 19 September 2014 |
hybris debuted version 5.1 of their platform in 2013, bringing us some great capabilities. Since then we've now had version 5.2 which brings even more improvements. So what is it about this version of hybris that makes it a contender for your re-platforming or upgrade all the more worthwhile?
By Kevin Murray | 12 September 2014 |
International eCommerce is a topic at the forefront of eCommerce directors' minds, and there are few places more opportune, more exciting and simultaneously more complicated than China. Fortunately, this is something that Hybris is able to solve with the China Accelerator.
By Kevin Murray | 18 June 2014 |
Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.
By Kevin Murray | 02 April 2014 |
Greenlight is delighted to announce that all technical staff in its eCommerce delivery practice have been awarded the hybris
By Kevin Murray | 24 February 2014 |
When it comes to eCommerce, 2014 will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas that have been talked about over the last few years that are only now becoming realistic for retailers today. Kevin Murray explains.
By Kevin Murray | 12 February 2014 |
It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.