Katrina Makins

Articles by Katrina Makins

Katrina is Head of Marketing at Greenlight Digital, working within the Marketing team.

Blog Posts

PerformanceIN Live: Joining up the dots between SEO and UX with Bea Patman

PerformanceIN Live: Joining up the dots between SEO and UX with Bea Patman

PerformanceIN Live – the annual event which celebrates measurable marketing across all channels, and focuses on how best to measure, learn and optimise digital performance – has just ended following two days of talks from industry-leading speakers. And mid-morning today, our Head of SEO, Bea Patman, delivered her talk on ‘joining the dots between SEO and UX’ to a full audience. Her talk focused on three core areas: UX as a ranking factor, how to align teams to work closer together, and the importance of considering conversion rate optimisation. Here are the main takeaways from Bea's speech.

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Blog Posts

Greenlight nominated for five awards at the UK Search Awards 2017

Greenlight nominated for five awards at the UK Search Awards 2017

On the afternoon of 20th October, the shortlist for the UK Search Awards 2017, which recognise the talent and achievements of the search industry, was published – and we’re thrilled to announce that we’ve been shortlisted for five awards this year! Having our work recognised by such well-esteemed judges is a huge honour, and we’re proud that our campaigns have stood out among so many.

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Blog Posts

Festival of Marketing: The round-up

Festival of Marketing: The round-up

Two days. 12 stages. 200 speakers. 160 hours of content. It can only be the Festival of Marketing, which concluded on the 5th October. The annual conference brings together marketing professionals, industry pioneers and digital specialists for two days of insights on current challenges, innovations, business strategies and forward-thinking thought leadership. And on the 4th October, on the Brand & Creative stage, more than 200 delegates gathered to hear Matt Garbutt, our Creative Director, speak on the topic of ‘what does creativity in marketing look like today’. Here are the key takeaways from Matt’s session.

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Press

Greenlight Digital nominated at the DADI Awards

Greenlight Digital nominated at the DADI Awards

The 11th annual Drum DADI Award nominations were posted via Twitter on the 8th September, and we’re proud to announce that we’ve been shortlisted for two categories this year. The DADI Awards recognise agencies that are producing great digital work across a variety of categories and channels, so we’re very excited to have made the shortlist and had our work recognised by the judges.

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Press

Our Head of SEO speaking at this year’s PerformanceIN Live event

Our Head of SEO speaking at this year’s PerformanceIN Live event

We’re pleased to announce that Bea Patman, Head of SEO at Greenlight Digital, will be speaking at this year’s PerformanceIn Live event, which is taking place on 24-25th October in London. The event celebrates measurable marketing across all channels, and focuses on how best to measure, learn and optimise digital performance.

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Press

Greenlight Digital acquires long-term partner Yellow Digital to grow Creative offering

Greenlight Digital acquires long-term partner Yellow Digital to grow Creative offering

Andreas Pouros, the recently-appointed CEO of fully integrated digital agency, Greenlight Digital, recently stated his commitment to steering the business to be “the agency of the future”. This vision will see the agency continue to develop its current service offering to ensure it’s delivering staggering digital growth and transformation at every level for its clients.

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Press

Greenlight Digital shortlisted for Shopping Innovation award from Google

Greenlight Digital shortlisted for Shopping Innovation award from Google

The shortlist for the prestigious Google Premier Partner Awards was released this week, and we’re thrilled to announce that our entry for Shopping Innovation has made the cut.

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