Katrina Makins

Articles by Katrina Makins

Katrina is a marketing executive at Greenlight Digital, working within the Marketing team

Blog Posts

Greenlight achieves Elite status in The Drum Digital Census 2016

Greenlight achieves Elite status in The Drum Digital Census 2016

The Drum Digital Census 2016 results were announced on the 23rd November, and we’re very proud to have ranked very highly this year across the three categories for 100+ staff: Client, Financial and Elite.

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Blog Posts

Greenlight wins at the DADI Awards 2016

Greenlight wins at the DADI Awards 2016

On the evening of 19th October at a glittering awards ceremony in London, the DADI Awards were announced and we’re excited to say that Greenlight won an award for Best Use of Paid Search (SEM) for our work with Footasylum on its Black Friday campaign. We’re absolutely delighted with the news and thrilled to have been recognised amongst some very strong contenders for the award.

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Greenlight nominated for three awards at the UK Search Awards 2016

Greenlight nominated for three awards at the UK Search Awards 2016

The highly anticipated UK Search Awards 2016 shortlist was announced on the afternoon of 19th October, recognising leading search and digital agencies across the UK and Europe. The wait for the shortlist to be announced was worth it as we’ve been nominated for three awards this year, a huge honour for everyone in the agency and particularly the teams who’ve put in lots of hard work and effort to deliver campaigns which exceed expectations and showcase our expertise, creativity and innovation-led approach to digital marketing.

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Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.

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Instagram has added a ‘contact’ button to help differentiate business accounts

Instagram has added a ‘contact’ button to help differentiate business accounts

It’s been nearly a year since Instagram added advertising as an offering to brands on its platform, and following on from the success of this, a new layer has now been added to the photo sharing social platform: a contact button.

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Get your Pinterest strategy on point

Get your Pinterest strategy on point

While we’ve seen Instagram catapult to be the darling of social media in recent years, it can easily be argued that Pinterest offers a similar value offering to brands and users alike. Whereas the user base is incomparable (Pinterest’s 100 million active users are dwarfed by Instagram’s 400 million), Pinterest has been lauded for its strong influence during the brand discovery and consideration phase of the buying cycle – and now that ads are being introduced, it’s time for marketers to pay more attention to the platform. The move to introduce advertising to Pinterest was natural given that pins which have been engaged with by a user are two to four times more likely to end with a purchase.

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New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy

New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy

The Golden Globes will take place this weekend, and the media frenzy that surrounds the event has already started. However, this year marks a stark difference to previous ones as there will be far more digital campaigns than ever before. What’s clear is that the Golden Globes is being seen as one of the key events in the marketing calendar, or what we call a ‘peak’.

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