Jonathan Kelterer

Articles by Jonathan Kelterer

Jonathan is a Paid Media Analyst, sitting within the Paid Media team at Greenlight Digital.

Blog Posts

A day in the life of a… Senior Paid Media Analyst

A day in the life of a… Senior Paid Media Analyst

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Magazine

Using Audiences To Find Your Customers

Using Audiences To Find Your Customers

Audiences, and audience-centred targeting methods, have been the centrepiece of every successful paid search campaign in recent years. Thanks to their ability to serve valuable customer insights to advertisers and help narrow down targeting to the most likely potential customer, audiencetargeting considerably increases efficiencies across campaigns and channels, while also maximising relevancy and perceived user value.

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Blog Posts

Google enhances mobile Shopping experience

Google enhances mobile Shopping experience

In time for the holiday shopping period, and ahead of people doing lots of pre-purchase research, Google has enhanced its mobile Shopping experience to help users research and compare different items before purchasing.

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Magazine

Boost Shopping Performance By Using Audiences

Boost Shopping Performance By Using Audiences

It can’t be said enough: Google Shopping is becoming an increasingly popular tool for both advertisers and consumers. Consequently, a rising number of retailers are shifting budgets towards Shopping and competition is increasing – meaning rising costs-per-click (CPCs) and more obstacles to a healthy impression share. As a result, effective and efficient targeting is the key to reducing those costs, as well as maximising revenue and efficiencies.

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Blog Posts

Facebook launches its mobile focused ad format ‘collection’

Facebook launches its mobile focused ad format ‘collection’

Last week, Facebook announced the launch of a new mobile focused ad format called ‘collection’, which the social network will release together with a new set of performance metrics in order to allow advertisers the ability to effectively measure ad performance. With the introduction of this format, Facebook continues the trend of creating mobile focused ads which are integrated into the news feed, rather than taking users to an external site straight away.

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