Johan Holmberg

Articles by Johan Holmberg

Johan is a Paid Media Analyst at Greenlight Digital, working within the Paid Media team.

Magazine

Getting Shopping Right

Getting Shopping Right

As the interest in Google Shopping continues to rise, we’re seeing spend grow at a rate which is almost three times faster than that of text ads. In the first quarter of 2017, clicks grew by 39% year-on-year and represented 52% of retailers’ search ad clicks in Google, with no sign of slowing down.

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