Johan Holmberg

Articles by Johan Holmberg

Johan is a Paid Media Analyst at Greenlight Digital, working within the Paid Media team.

Blog Posts

The importance of mobile

The importance of mobile

As mobile continues to increase in importance within digital, it comes as no surprise that Google is putting plans in place for marketers and website owners to improve user experience on mobile sites.

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Getting Shopping Right

Getting Shopping Right

As the interest in Google Shopping continues to rise, we’re seeing spend grow at a rate which is almost three times faster than that of text ads. In the first quarter of 2017, clicks grew by 39% year-on-year and represented 52% of retailers’ search ad clicks in Google, with no sign of slowing down.

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