Jack Oakley

Articles by Jack Oakley

Jack is Content Marketing Strategist at Greenlight Digital, working within th Content & Engagement team.

Blog Posts

Influencer marketing: Learning from the mistakes of others

Influencer marketing: Learning from the mistakes of others

Influencer marketing is hardly new. Brands, and their marketing teams, have been savvy enough to know that tapping into the popularity of a celebrity can spin their product in a positive light. But for what may seem like an open goal, it’s surprisingly common for marketers to miss the mark.

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