Izzie Douglas

Articles by Izzie Douglas

Izzie is a Senior Copywriter at Greenlight, as part of the Content & Engagement team.  

Blog Posts

The copywriter’s curse: tradition, cliché and readability

The copywriter’s curse: tradition, cliché and readability

As copywriters, we face the challenge of translating a client's vision into words - easy peasy, you might think. But we occupy the space between what people say, and what people hear. And translating words which sound like perfection to an individual, into a phrase that resonates with an audience, can be tricky.

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