Ina Arens

Articles by Ina Arens

Ina is Head of Display at Greenlight as part of the Paid Media team.

Blog Posts

Dmexco: Key takeaways

Dmexco: Key takeaways

On 13-14 September, dmexco opened its doors again to thousands of visitors, exhibitors and visionary speakers. What started as a small affair a few years ago has now become the epicentre of the digital marketing world. And that's not just in Europe, but the world.

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Magazine

Programmatic Display: A Hotspot For Innovation

Programmatic Display: A Hotspot For Innovation

Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing yield through programmatic display while many established brands are also realising the potential of communicating with their audience this way, marking a clear preference for programmatic display ads.

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Blog Posts

2016: The year of programmatic outdoor trading

2016: The year of programmatic outdoor trading

Programmatic is about to embark on a new journey - no longer restricted to desktop computers, mobiles and TV screens, it will now infiltrate outdoor screens. While many advertisers are still getting to grips with this ‘new’ way of trading display advertising space, the media-buying powerhouses are sprinting ahead. Their vision is to extend brand messaging beyond the domestic four walls of consumers.

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