Hannah Kimuyu

Articles by Hannah Kimuyu

Hannah is Director of Paid Media and has worked in Paid Search for over 11 years. Hannah is responsible for managing and delivering the agency's paid media strategy for all clients.  Through this role she also consults for some of Greenlight's largest international clients, including Talk Mobile, American Express and New Look. Prior to Greenlight, Hannah worked with the Energy Saving Trust and Capital.  

Blog Posts

Predictions – What 2011 holds for Paid Search

When it comes to paid search, here at Greenlight we're tipping 2011 to be the year that, display marketing starts to mirror much of what is search in practice. And that's just one of our predictions. Here's more on what we're expecting to unfold for paid search in 2011

View the blog post

Blog Posts

The History and Evolution of Paid Search

Paid Search has come a long way since its "official" inauguration back in 1996. Of course, paid search has presented itself in various formats since then and many providers have come, gone, purchased one another, and rebranded.

View the blog post

Blog Posts

Integrating Social Media with Paid Search

Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and frustrations. Social media advertising plays out almost before the buying cycle where the consumer might be thinking indirectly about a product or brand - and therefore is quite a way off from the consideration or purchase decision.

View the blog post

Blog Posts

Thinking of going global…multilingual Paid Search.

The potential in the global marketplace is huge, with almost two billion people (1,733, 993, 741) accessing the internet, of which up to 70% will speak a language other than English. Research studies prove however, that when a user searches the internet, they are still most comfortable with native search engines. Although this doesn't mean to say the big three (Google, Yahoo! and Bing) are struggling to make an impression.

View the blog post

Blog Posts

Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its 'Year in Review Briefing', Greenlight, the UK's leading independent search marketing agency, provides a summary of developments in natural and paid search.

View the blog post

Blog Posts

Online ad spend has finally overtaken TV - It was bound to happen

This week saw widespread news coverage of the IAB Online Adspend Study, which found that spending on online advertising has finally overtaken TV adspend. It's not surprising given the current economic climate. It's certainly in keeping with the trend we have observed in work...

View the blog post

Blog Posts

Behavioural targeting

Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube. This also marks Google's latest attempt to expand after acquiring display outfit, DoubleClick.

Unsurprisingl...

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2014 Greenlight. All Rights Reserved Terms & Conditions