Hannah Kimuyu

Articles by Hannah Kimuyu

Hannah is Director of Paid Media and has worked in Paid Search for over 11 years. Hannah is responsible for managing and delivering the agency's paid media strategy for all clients.  Through this role she also consults for some of Greenlight's largest international clients, including Talk Mobile, American Express and New Look. Prior to Greenlight, Hannah worked with the Energy Saving Trust and Capital.  

Press

The Twitter recommendations tab: a stark reminder of the importance of personalisation

The Twitter recommendations tab: a stark reminder of the importance of personalisation

In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been circulating around Twitter potentially increasing its strict word limit for some time, and it was recently confirmed that images will no longer impact the 140 character limit. Clearly demonstrating the company’s desires to innovate.

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Press

The Facebookification of Instagram – how can brands benefit?

The Facebookification of Instagram – how can brands benefit?

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?

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Press

Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

It’s been an exciting fortnight for Instagram. The social media site hit the 400 million user milestone just over a week ago and today it celebrates another landmark; its fifth birthday. When Instagram launched it had 25,000 users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions.

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Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

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Whitepapers

The PPC Brief: Winter 2013/14

This edition of the Greenlight PPC Brief is a collection of articles on one of the biggest trends in the Paid Search industry over the last 12 months, Enhanced Campaigns. Beginning with our initial response to the announcement of Enhanced Campaigns back in February 2013, right through to impacts after the implementation of Enhanced Campaigns.

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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