Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

Blog Posts

KINGCON: A hotspot for knowledge-sharing

KINGCON: A hotspot for knowledge-sharing

On 29th March, we welcomed 25 guests to our inaugural KINGCON session, held at our King’s Cross office. The session was created to unite brands – from start-ups to the well-established – to discuss their business USPs, the problems they solve and to disclose areas they’re interested in developing. The idea behind this was to share strengths and build on areas for growth using the talent and know-how in the room.

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How to redefine your #content #marketing with a strong #creative proposition - join our free #event on 26th April… https://t.co/Fj1GuFpT90

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When creating #ad campaigns, be sure to have #brand #safety measures in place - our Senior Strategist explains how… https://t.co/l2dnVfvfyH

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Just under a week until we attend @Mktg_M_Series where we'll be talking about using #data to create a single customer view #DLManc17

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Looking forward to welcoming delegates to our #KINGCON session this afternoon to share ideas & facilitate continuou… https://t.co/8BeQHB6JPb

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Join us on 26th April for our #creative #content marketing event which will marry thought leadership & best practic… https://t.co/GDIwKZ82j0

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The highlights & key takeaways from our #UX & #CRO event nicely summarised by our experts in our #blog & #videohttps://t.co/ZiTxzgFDNy

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It's time to take #brand #safety into consideration & ensure #ad placement isn't damaging brand image… https://t.co/AthUjsJMEa

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RT @HMAinfo: Congratulations to @GLDigital “Through the Lens” for @millennium being shortlisted for the #HMAWARDS17! Good luck tonight!

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Register for @GLCommerceLtd webinar to hear former BHS CTO/CIO discuss strategies used to launch its @SAPHybris sit… https://t.co/1RTUISDLNG

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RT @marketing_beans: If you attempt to be something to everyone, you end up being nothing to no one https://t.co/wa8Os5tWe1 by @GLdigital #…

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We're so excited that our Director of Paid Media @hannahkimuyu will be judging at this year's @TheSearchAwardshttps://t.co/IGztkpatvp

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Just over a week until we'll be talking about how to join up data to deliver a ‘Single Customer View’ at @Mktg_M_Series #DLManc17

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Our Head of Paid Search advises on how to prepare your campaigns in light of recent changes to #Google #exacthttps://t.co/58x1urg2VW

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Our #expert recommendations on what to consider & how to get #UX & #CRO right https://t.co/C1DEIpsIlI https://t.co/KYKaP6HTEk

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How to ensure #brand #safety for your online #ad #campaigns as told by our Senior Strategist in our latest #bloghttps://t.co/ypHuXD1hWK

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Very excited to welcome confirmed guests to #KINGCON this week, which we've created as part of our commitment to co… https://t.co/EljFS8Vffk

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Our #digital experts uncover why #UX & #CRO are key components of a marketer's arsenal in our dedicated #magazinehttps://t.co/v3s5ye9oT5

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Start your day with this dose of #UX & #CRO fodder to fuel inspiration & insights on this year's hot topic… https://t.co/khWSwyuEer

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Earlier this year our #digital experts sat down to discuss the key trends for marketers to consider #videohttps://t.co/eP1U9yxGHt

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Are we seeing the death of #Google #exact #match? https://t.co/LEW3xfGnFd https://t.co/3KsNGpc14z

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Read our post-event #blog or watch the #video for the key takeaways & insights from our #UX & #CRO event… https://t.co/fAD4rkjNzC

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RT @HMAinfo: Congratulations to @GLDigital “Through the Lens” for @millennium being shortlisted for the #HMAWARDS17!

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Is #virtual #reality getting more mainstream? It's set to keep growing in 2017 - here's why it's grown in relevance… https://t.co/ywz2H9L6u9

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It's a hot topic in #digital at the moment - read our latest #magazine for our experts' #UX & #CRO insights… https://t.co/igSH4503Xb

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Our post #event blog covers the best bits from last month's #UX & #CRO event in case you missed it on the day… https://t.co/RyVqJaUShQ

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Here's how to tell a story worth telling in your #ads - and it involves using your #data https://t.co/vHDo7wlCE8 https://t.co/Tb8XmyYTc1

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Don't panic about the latest #exact #match changes, our Head of Paid Search has clarified how to prepare in our blo… https://t.co/2vdQDqUXuV

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Want to work in #digital?Watch our video on why our staff enjoy working here to see if you'd like to join the famil… https://t.co/5UKsrU6Mno

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We're pleased to say that we've been accredited as a top #SEO firm again this year in @clutch_co 's annual report… https://t.co/k7GrtKTXYz

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It's been a month since our #UX & #CRO event - if you missed it, you can get all the key takeaways in our blog… https://t.co/jhqVzTDgAc

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In just under 2 weeks we'll be talking about how to join up data to deliver a ‘Single Customer View’ at @Mktg_M_Series #DLManc17

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Add gravitas to your #ads by fuelling them with data-led insights to tell a story worth telling… https://t.co/QLJy2U3zjj

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Increase relevancy & maximise conversions by optimising your site to be the best it can be #UX #CROhttps://t.co/cDOjrQKNnS

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Understand the true value of your #marketing by joining us on 18th April to develop your #Google #Analytics know-ho… https://t.co/BQS06pEcNw

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Our Head of #CRO & #UX sums up the main takeaways from our dedicated #event last month in this lovely #videohttps://t.co/DldYItEtrS

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#Google #exact #match has changed, but fear not, our Head of Paid Search is here to explain what this means for… https://t.co/AK79yk5KKt

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We've created #kingcon as part of our initiative for constant improvement & idea sharing - excited to welcome our c… https://t.co/hGGVTBvr7V

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Is the death of #Google exact match upon us?Not quite,but here's what our Head of Paid Search says re latest change… https://t.co/y9ZiF1FinE

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The @TheSearchAwards are nearing - very proud that our very own @hannahkimuyu will be on the judging panel this yea… https://t.co/nJeAmFTyez

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Very excited to welcome today's attendees for our #Google #Analytics session - register here to join our April date… https://t.co/z1Ir6dVQJV

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Google announces strategy to address concerns of ad misplacement and brand safety https://t.co/9IKpVHFsSD via @thedrum

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Pleased to say we've been included in @clutch_co report on UK #SEO firms yet again https://t.co/1RDrtGXQ8a https://t.co/DTgqc5hyU0

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Here's how @GLCommerceLtd helped The British Home Store relaunch in record time! #video https://t.co/8AfGeacDcv

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Tell a story worth telling by developing #ads based on #data driven #insights https://t.co/vHDo7wlCE8 https://t.co/LOqf3QJxr4

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Our #digital & #ecommerce experts give their insights on areas they believe will be core to focus on in 2017 #videohttps://t.co/b63rYzLXMj

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Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

The digital world was very different back in 2003 when Greenlight Digital first came onto the scene. Businesses still wondered how the Internet might help them, or if it could. Google ranked number six on the list of most popular sites in the world (Yahoo and AOL were number one and two), and digital marketing was a term that was just emerging.

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Improve your site's #user #journey & #conversions by taking on a customer-first approach to maximise relevancy… https://t.co/4CVDaxIvNl

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Expand & develop your #Google #Analytics know-how thanks to our interactive #training session on 18th April… https://t.co/n5anmXO3l8

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Our #UX & #CRO magazine explains why brands need to have a customer-driven approach to their sites to succeed… https://t.co/rCcY9Thjxr

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How have last year's political surprises impacted #digital #marketers' perceptions on #targeting? A lot, actually… https://t.co/mIguDdnd1W

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The most important points from our #UX & #CRO #event all nicely summarised in our #video https://t.co/Nd6KAcZdZz https://t.co/AX8FRG0GhE

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RT @Warren_Cowan: Fantastic recognition for this phenomenal project - big congrats to everyone involved! https://t.co/T9Ug5vAgDy

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We're looking forward to talking about joining up data to deliver a single customer view on 4th April at #DLManc17 @Mktg_M_Series

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Add gravitas to #ads by telling a #data driven #story that's meaningful & relevant https://t.co/vHDo7wlCE8 https://t.co/fy718u4sR8

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Catch the highlights & key takeaways from our recent #UX & conversion rate optimisation #CRO event in our #videohttps://t.co/R5ZHPPu8W1

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We're all very excited at Greenlight HQ about our Director of Paid Media @hannahkimuyu judging at @TheSearchAwardshttps://t.co/I0ukQIA9Gw

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Join our #Google #Analytics #training session on 18th April to uncover how it can power key insights for your brand… https://t.co/Tgv1z2PPoD

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Our #digital & #commerce experts give their #insights on the key areas marketers should focus on in 2017 #videohttps://t.co/TSqiEcdc5c

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Our Head of #CRO & #UX explains some of the key takeaways from our latest event in our summary #videohttps://t.co/S0Ur9V6Dgv

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Our lovely #video #production team have done some fantastic work in the past year - see their portfolio here… https://t.co/ae7DEKGslG

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What a lovely way to start the day - thanks to our Director of Paid Media @hannahkimuyu for the delicious breakfast… https://t.co/m5hsDPmhjg

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Kevin Murray,Managing Director of our sister company @GLCommerceLtd,analyses Hotel Chocolat's new website via… https://t.co/ldsaAYqgc5

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RT @Bogdan_himself: The rise and rise of virtual reality https://t.co/h5Kkx18SNF via @GLDigital

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RT @SarahFaberP: I'm saying things about CRO in Greenlight's new video... https://t.co/VtKzZ7qKaN

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Not long until our very own Director of Paid Media, @hannahkimuyu begins judging this year's @TheSearchAwardshttps://t.co/4AqIO5PiGL

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Our #UX and #CRO experts share their top strategy tips for 2017 https://t.co/hhJuqMSJz8 https://t.co/lSmxcqTy53

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Couldn't make our last #GoogleAnalytics training session? Sign up for our next one on 21st March… https://t.co/ismCWUyRfA

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Make the most of traffic to your site with a customer-first #UX and #CRO strategy https://t.co/hhJuqMSJz8 https://t.co/pGwkwAWvSR

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Where should you focus your #digital efforts this year? Watch our experts discuss in our #2017 predictions video… https://t.co/JKlIeXiN5N

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There' still time to sign up to our Intro to Google Analytics training session on March 21st https://t.co/EnezlkPso8 https://t.co/sb76azw7kJ

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Our Head of CRO & UX gives her insights & thoughts in our #video on why this channel is core for success in 2017… https://t.co/hoRYsCTKQw

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Very proud to announce that we're a #recommendedagency for another year @AgencyRegister #rar https://t.co/TM119btD4B

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Maximise value from #web #traffic via an end-to-end #customer driven #UX & #CRO strategy to drive long-term results… https://t.co/BcV9LAwS8u

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Our research finds that 2/3 of #digital #marketers to rethink how they intend to #target their #audiences this year… https://t.co/yB8as26zBh

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We're very excited that our Director of Paid Media @hannahkimuyu will be a judge at @TheSearchAwards this year… https://t.co/L0ykRn6rJ1

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Master #Google #Analytics to improve #reporting, maximise time & drive actionable #insights from online activity… https://t.co/FOcueuG8W8

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Make valuable #insights from your #data & translate cross-channel results into meaningful takeaways… https://t.co/WMZr0mWOfE

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Get all the #UX & #CRO insights you need to make the most of your #digital #strategy in 2017 https://t.co/hhJuqMSJz8 https://t.co/rrVFajoEOv

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FInd out our experts' biggest #UX & #CRO tips & insights in our latest magazine https://t.co/hhJuqMSJz8 https://t.co/ePovIZ4Igm

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Our #UX & #CRO experts unveil their top considerations for #marketers to take on board in their #digital plans… https://t.co/0e97scj5xx

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Our #digital experts sit down & discuss key areas that are worth focusing on this year in our #Predictions #videohttps://t.co/PcSvAa72W7

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Not long before our very own @hannahkimuyu will be judging at @TheDrum #searchawards @TheSearchAwardshttps://t.co/6mJSGGtW5D

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RT @clutch_co: Congrats to our Top UK SEO Firms of 2017! Check out the full press release here: https://t.co/ZXapa0IgdH https://t.co/pgPTAQ…

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How #data #insights can help put your #customers at the heart of your #campaigns https://t.co/3mMHKA3aZe https://t.co/DKuPq6P6Ir

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Pearls of wisdom from our COO @AndreasPouros on C-suite #career #advice & what makes a good #leader via @idgconnecthttps://t.co/LIH8CfGYSO

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RT @TheSearchAwards: Pleased to announce Hannah of @GLDigital will be one of the judges at the #searchawards, have you entered yet? https:/…

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Our research finds that #digital #marketers question how well they know their #audience-so how can that be improved… https://t.co/zyS2bTVdxl

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Looking to improve your #Google #Analytics skills? Then join our training hosted by our #Analytics wizard on 21/03… https://t.co/6cw81dpwWb

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It's a hot topic for 2017, but what is #UX & #CRO & why are they so important for #digital #marketers to get right?… https://t.co/ZOeDJjzYnA

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What should you prioritise as part of your #digital #strategy this year? Our #digital experts discuss in our #videohttps://t.co/OcF26r96mK

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RT @Warren_Cowan: Which 2017 #digital trends should you prioritise? Here's a short video of some of the senior @GLDigital @GLCommerce team…

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Our research finds that 66% of #digital #marketers to work on improving their understanding of their #audiencehttps://t.co/DLuAzqFO0p

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Our experts discuss some of the key areas in #digital & #eCommerce that'll be key to focus on in our latest video https://t.co/HvLacSCwSQ

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Just finished our first #Google #Analytics #training session! Don't miss your chance to join our next one on 21/03… https://t.co/0ONvAsfdq9

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How #UX & #CRO will allow you to master a customer-first approach and amplify your digital activity… https://t.co/vdUW1Zz6cR

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Very excited to announce our Director of Paid Media @hannahkimuyu will be a judge at this year's @TheSearchAwardshttps://t.co/WBcT30AVwv

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Very excited that our Director of Paid Media, @hannahkimuyu, is a panel speaker today at @GoogleUK talking on #data-driven #optimisation

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I liked a @YouTube video https://t.co/xI0CnQfrRI Greenlight's Predictions 2017

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Our COO @AndreasPouros gives top #tips & #advice to those looking to progress in their #careers via @idgconnecthttps://t.co/cVhQuz0K4n

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The importance of a sound #UX & #CRO strategy for #brand #success as part of a customer-first approach… https://t.co/b6x9HjZr61

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Our latest research finds that two-thirds of #digital #marketers are to rethink how they #target their audiences… https://t.co/GM63Sbyppn

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RT @AberfieldPR: 66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital https://t.co/dw…

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RT @RowanGraceEvans: Chatting all things brand narrative with @rufusbyrne on the latest @GLDigital podcast. https://t.co/z0pDJPE0WQ

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RT @Mktg_M_Series: Today's guest post by @GLDigital - Using #Data To Knit Together a Single Customer View https://t.co/sdCuSkxtpU #DLManc17

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Our #digital & #commerce experts sit down to discuss the key #Predictions that'll shape 2017 in our latest video… https://t.co/I1S6CfzbgL

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Don't miss our experts' advice on all things #UX & #conversion rate #optimisation in our free dedicated #magazinehttps://t.co/srGCHb49Ol

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I added a video to a @YouTube playlist https://t.co/JUMsnAPG6a Advertising on Instagram

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I added a video to a @YouTube playlist https://t.co/iakrQUlIld The Mobile Consumer - Greenlight and Google event

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I added a video to a @YouTube playlist https://t.co/DwfANtCWNZ Event: The Rise of the Digiboomers

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I added a video to a @YouTube playlist https://t.co/Nj5BSypCQd Technical SEO Masterclass

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I added a video to a @YouTube playlist https://t.co/fDulebO0PO Mobile Masterclass: Advance your cross-channel strategy

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It's a hot topic of interest for 2017 - here's all the #UX & #CRO insights you need to #optimise your #sitehttps://t.co/b09fMR3VRx

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Our research finds that 66% of #digital #marketers struggle to understand their audience via @Econsultancyhttps://t.co/mH2kHkbNhV

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RT @Econsultancy: 10 outstanding digital marketing stats from this week https://t.co/0HgpPrt7s4 https://t.co/EROi4h2LgG

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Some seats available at our Introduction to #Google Analytics training session on Tuesday 21st February-register no… https://t.co/JoTsiHm3qN

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Register to join us on Tuesday 21st Feb for our Introduction to Google Analytics session with our Head of Analytics… https://t.co/cEprH7s810

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2/3 of #digital #marketers to rethink how they intend on #targeting their #audience in 2017 https://t.co/hQMdiYotoT https://t.co/iusLb4xx8y

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Action shot of our Director of Paid Media @hannahkimuyu speaking on #optimising #mobile #moments this morning at… https://t.co/EO4znOuV5M

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Press

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand’s audience, according to new research commissioned by leading independent digital agency Greenlight Digital.

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Today's the day! @hannahkimuyu is speaking on #optimising #mobile #moments at #PPCMasters17 in Berlin @PPCMasters https://t.co/idaHqyeLPS

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If #marketers aren't using #behavioural #data to fuel their #campaigns & #strategy, then where's the value? #uxhttps://t.co/9qqZyLXSPp

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#digital #marketers' confidence rocked by #brexit & #trump vote via @prweekuknews https://t.co/JKBqdvc9qC https://t.co/fz44xGqFL2

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Brexit and Trump force two-thirds of #marketers to question their methods https://t.co/8T4MqddHfs @elitebizmag https://t.co/dJM51JSYmv

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RT @John_McCambley: Welcome to our 3 'New' #DLManc17 partners @GIInsight @GLDigital & JV Recruitment! https://t.co/fRD4TjS3mr #DigitalMarke

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Only 1 day until @hannahkimuyu speaks about #optimising #mobile #moments at #PPCMasters17 in Berlin @PPCMastershttps://t.co/I0VCleyVMS

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RT @AgencyRegister: Great ratings and reviews mean that @GLDigital is now a #recommended #agency https://t.co/muxfsSowzG

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Our Head of Content & Engagement explains why #content is a marker of #intent & purpose-driven #marketinghttps://t.co/3pfwu2gCO9

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Our Head of #SEO & SEO Consultants dive into the importance that #AMP and #Machine #Learning will have in 2017… https://t.co/myd0LZkDz6

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Our COO @AndreasPouros gives his career advice for those aspiring to grow & progress in their roles via @idgconnecthttps://t.co/Sw8Ze4QFXa

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Uncover the key trends which will dominate #UX & #CRO as forecasted by our expert in our #Predictions article… https://t.co/YPXAWKSpg3

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Join our interactive one-day #Google #Analytics session to learn how to get more out of the platform for your brand… https://t.co/4qACYS0STC

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This week our Director of #Paid #Media @hannahkimuyu will be speaking at @PPCMasters on optimising #mobile moments… https://t.co/zcgHCHTxdU

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Why #content is at the heart of understanding intent & driving engagement https://t.co/Z25bHLS9jH https://t.co/zI5HvQPTMk

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Improve your #analytics & #attribution reporting with our one-day Introduction to Google Analytics session… https://t.co/4nRdLtk5sO

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Our Head of Content & Engagement discusses #content as a driver for purpose-driven #marketing #predictions article… https://t.co/TXmOg4WZJF

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Join us for our Introduction to #Google #Analytics session on 21st February to improve your understanding and skill… https://t.co/8QFLUMiqF6

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Magazine

UX & CRO: Optimising Accessibility, Relevancy And Conversions

UX & CRO: Optimising Accessibility, Relevancy And Conversions

Media consumption over the past few years has changed, and we’re now seeing a paradigm shift in favour of consumers, where they define the terms and parameters. Simply being able to buy or enquire online is no longer enough.

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