Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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Marketing to the over 55's

Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.

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Very excited & proud to be nominated for the @dadiawards Agency of the Year!! #DADIAwards http://t.co/NdETlKVZCH

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Enter the #digiboomers, the segment which digital marketers really need to focus their strategies on going forward http://t.co/3RWy70enS1

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Blog Posts

Greenlight nominated for three categories in the DADI Awards 2015

Greenlight nominated for three categories in the DADI Awards 2015

The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.

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The Launch of Apple Pay and What it Means for Consumer Insight via @PerformanceIN with @AndreasPouros insights http://t.co/vPVWJKlhsC

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Find out how Avene Eau Thermale increased its share of voice by 1800% through social media in our latest case study http://t.co/CTPtk8jBDI

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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What are the best practices to take on for your social media listening strategy? Find out via @MyCustomer http://t.co/qFNJ15FyzO

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RT @rmitkow: International search remarketing using programmatic display http://t.co/sH8WOCgCcN via @GLDigital #seo #digital

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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Think glocal when creating your international digital strategy http://t.co/Q1PKYz8sPj http://t.co/8xdyWqhtiJ

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What's the state of #international search? Find out in our #international focus on digital marketing http://t.co/0Mam1yLvci

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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Get Google's perspective on international export to ensure you're set up to manage growth http://t.co/CzdCLoU88c http://t.co/LvTNNa4zqt

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RT @dadiawards: Congratulations to @GreenlightMKTG on their Agency of the Year nomination #DADIAwards http://t.co/Q79AY1Hfej

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Use programmatic display to get your international search strategy up to scratch http://t.co/alYIwjFqrX http://t.co/XQFFnBe9Le

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Is your #eCommerce platform set for international trade? http://t.co/YvgMuPsB0H http://t.co/Ab0QmQPIMW

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Read @Econsultancy tips on how to go viral featuring key insights from @AndreasPouros http://t.co/MsAP0oRmhU http://t.co/JbwsJmCfH1

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Enter the #digiboomers - the segment that all digital marketers need to have on their radar! http://t.co/h8plpRK0E1 http://t.co/j2d8BJqVob

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RT @EcommClub: Say hello to the buy button on Google Search results http://t.co/MHKaP6nIeJ @GLDigital learn more at our next event http://t…

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British businesses respond to UK launch of disruptive retail channel Apple Pay via @Real_Business http://t.co/0iG6IUE8at

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So happy to be a finalist for Agency of the Year, Best Retail Campaign & Best Consumer Product Campaign @dadiawards http://t.co/FQPiSfBLT9

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUP5rv

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The over 55 market will dominate market share soon, it's time to learn more about this segment! http://t.co/dR3hjFZfFH #digiboomers

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Social listening: Best practices to examine and execute via @MyCustomer featuring our Head of Social Media's comments http://t.co/aKl7f7cgWZ

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RT @DixonsCarphone: Woohoo! The Drum Dadi Awards 2015 nominations are out. We're shortlisted 3 times over! http://t.co/1HzblQqu5f with @GLD

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RT @DixonsCarphone: And congrats to our SEO gurus, shortlisted for Small Kitchen Appliance work: Best Retail Campaign and Best Consumer Cam…

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Find out how to go viral via @Econsultancy featuring @AndreasPouros perspectives http://t.co/vAmQE82d3k http://t.co/OvSMiF6Q7F

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What's the industry verdict on #ApplePay? Key insights & future predictions via @MMMagTweets http://t.co/4k5GboVdBp http://t.co/HCPIxRAScB

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We're up for @dadiawards Agency of the Year, Retail Campaign AND Consumer Products Campaign! #DADIAwards #excited http://t.co/HTEMpzbCUG

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Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/abZ5f18x3z

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Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/abZ5f18x3z

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Very excited to be shortlisted for 3 categories for the #DADIAwards Agency of the Year, Retail, & Consumer Products Campaign! @dadiawards

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Why digital marketers should have their sights set on the over 55s segment if they want to future-proof their brand http://t.co/IoaVDEh86q

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How will the entrance of contactless payments change our perceptions? http://t.co/RPPxm9Y4Nf #ApplePay http://t.co/vKwxqhbbKZ

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What was so 'newsworthy' about Google's latest #algorithm tweak? Find out in our #SEO consultant's latest blog http://t.co/59vWfZm387

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Applying a service-led approach to the #Maplin #eCommerce offering http://t.co/UVXJG48m51 http://t.co/DKlTu1W3ml

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What is best practice for social listening? Insights from our Head of Social Media via @MyCustomer latest article http://t.co/vsAUk92WxE

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Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/t1w3mWv5Kc

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Going international with your business is all about understand cultural nuances - adapt a glocal strategy http://t.co/WKjKfYkrio

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As export rates increase,find out the opportunities and tips #Google have to offer with regards to business expansion http://t.co/QFa98rRx5e

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Get your programmatic display strategy adapted to your global markets with our hints and tips http://t.co/XsUSvuZJK6 http://t.co/toItWjrEd3

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Ensure your eCommerce operations are matched to your global strategy http://t.co/Z51UMU0Qkg http://t.co/53v8rn4T8x

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Most companies trade across many countries, so what's the state of international search today? http://t.co/mpcgUtFz10 http://t.co/5P2AdKaBmx

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RT @onehydra: See some of the highlights from our Preparing for #BlackFriday 2015 presentations http://t.co/8fKYw3j835 @GLDigital @ATTRAQTF

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There are no borders to social media, however there is technique to a global strategy! http://t.co/Cij2L5w9No http://t.co/Zj13DOhftx

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Consumer spending amongst the 50+ segment is growing faster than others - it's time to refocus your digital strategy! http://t.co/nHrlAWNkVh

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Contactless payments are now mobile - but where will the technology take us? http://t.co/8Oz3bCafBu #ApplePay http://t.co/t1K0zQjKXz

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Are you aged 55 or over and live in the UK? Join our shopper panel today - you could win £100 Amazon vouchers! http://t.co/OmA76aTqjw

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A digital marketing focus on the 55+ market is critical to brand success as data highlights their growing importance http://t.co/rzFis81E2h

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What's the industry verdict on #ApplePay? Find out how disruptive business leaders believe it'll be http://t.co/w80PoHKfqx

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Find out how to go viral with @Econsultancy latest article featuring @AndreasPouros insights http://t.co/l0cwbI9TbQ

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What's so 'newsworthy' about Google's latest algorithm tweak? Find out in our SEO Consultant's blog http://t.co/n5pwrAkC7m

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Take our shopper survey if you’re aged 55 and over & live in the UK - you'll get a chance to win £100 Amazon vouchers http://t.co/JwXBWynUtK

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Why mobile is simply a barrier to a contactless society http://t.co/PGE4wZe7Ci http://t.co/SQqdB80vS1

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Find out why the over 55 segment is the one to focus your digital strategy on here http://t.co/yEnoeAOGj1 http://t.co/2PUxwMxcR6

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Most brands don't know much about the 55+ segment, however they're one of the most important to focus on! http://t.co/5fYMdxDifr

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"If payments are to become truly 'contactless', we will need to see the mobile barrier removed entirely" http://t.co/82IpAyJGJX

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RT @EcommClub: Thank you @ObanDigital @Certona @onehydra @GLDigital @salesforce @Demandware @UKFast @netmediaplanet for yesterdays lunch ev…

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Take our shopper survey if you’re aged 55 or over & live in the UK - you'll get a chance to win £100 Amazon vouchers http://t.co/2x7XknYaEt

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How will Google's latest #algorithm tweak affect your ranking? Find out in our SEO Consultant's latest blog http://t.co/ZIahOFhW3J

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We all want it, but might not know how to achieve it! How to go viral with @AndreasPouros via @Econsultancy http://t.co/BNluHLLIFh

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"Payments is an exciting & imaginative territory" latest article by @AndreasPouros in @freshbusiness http://t.co/EizqI0zY1d

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UK businesses respond to launch of disruptive retail channel #ApplePay featuring @AndreasPouros via @Real_Business http://t.co/GIOQVXl1HT

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How to go viral article featuring @AndreasPouros insights & tips on what great content looks like via @Econsultancy http://t.co/FC2rN9NZuG

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Is your brand focusing on the 55+ segment?Read why they have to be included in digital strategies in our latest blog http://t.co/fxVAj8MJ7Q

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Are you aged 55 or over & live in the UK? Join our shopper panel today - you could win £100 Amazon vouchers! http://t.co/LWQeCqwYGK

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What's the industry verdict on #ApplePay? Find @AndreasPouros insights in @MMMagTweets http://t.co/R1wUERWNSc http://t.co/0P75fkFTSG

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There's a demographic you need to prioritise in your digital marketing strategy, & here's why http://t.co/6LHOJM4j8K #digiboomers

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Take our shopper panel if you’re aged 55 and over & live in the UK - you could win £100 Amazon vouchers http://t.co/QPKNCHUd28

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Our COO @AndreasPouros has given his insights alongside top brands on #ApplePay impact in the UK http://t.co/uap7TWfmkQ @Real_Business

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Events

Black Friday: Lessons learned and winning strategies for 2015

It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?

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Join our shopper panel today & you could win £100 Amazon vouchers! You just need to be 55+ & a UK resident - join now http://t.co/a9jgVAqeMQ

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FInd out how Home & Garden brands compare to competitors for online search criteria in our latest sector report http://t.co/sGteQUV2Iu

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What does the launch of #ApplePay mean for consumer insight? @AndreasPouros featured in @PerformanceIN latest article http://t.co/8q64syq75H

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How did Urban Outfitters enter new markets & achieve strong online presence through paid search? Read our case study http://t.co/DqB1U9psUN

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Take our shopper panel if you’re aged 55 and over & live in the UK - you could win £100 Amazon vouchers http://t.co/QPKNCHUd28

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British businesses respond to UK launch of disruptive retail channel Apple Pay @Real_Business @AndreasPouros http://t.co/6ETXiOuctC

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How to build a social media listening strategy with our head of social media via @MyCustomer http://t.co/n8JYNh5bYu

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Cake time in the office! #greatplacetowork #whatdiet http://t.co/dMMwvtEiEe

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RT @Real_Business: UK firms respond to #ApplePay launch http://t.co/iEeesnDifA @GLDigital @Pret @PowaTechLtd @PayPalUK @burgerbeartom http:…

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Everything you need to know about #ApplePay in the UK via @TheTechOven @AndreasPouros http://t.co/2BoZjOSzTY http://t.co/M1vkjtctTE

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Marketers must include the 55+ market in their digital strategy plans http://t.co/kIJpl3Ef1s http://t.co/5MRL7RI4dx

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Marketers to focus on the 50+ market to secure future brand loyalty & sales http://t.co/f7zDDrlQ8i #digiboomers http://t.co/fpaK0CksNg

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Aged 55 or older and live in the UK? Take our 5 min shopper survey & you could win £100 Amazon vouchers http://t.co/rdKjh8Yfqp #digiboomers

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How will #ApplePay encourage contactless payment to evolve? http://t.co/NPEK26qdPT @AndreasPouros http://t.co/u4tA3RjeAO

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Who will benefit from Google's latest algorithm tweak? Read our Senior SEO Executive's blog to find out http://t.co/iWxySQ9H8d

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Blog Posts

Mirror, mirror on the wall, who is the most digitally-savvy of them all?

Mirror, mirror on the wall, who is the most digitally-savvy of them all?

In the last few years, it’s come to light that the over 55’s market is flourishing, with consumer spending growing faster among the over 50’s than other segments. What’s more interesting is the strong online presence they have, with 86% regularly shopping online.

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18.6m queries made for fashion-related terms in April, but which brands are dominating online search? Find out here http://t.co/h26ualDs8C

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What you need to know about #ApplePay in the UK @AndreasPouros @TheTechOven http://t.co/2BoZjOSzTY http://t.co/F3Kd9FRDdk

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Are you aged 55+ & live in the UK? Join our shopper panel today - you could win £100 Amazon vouchers! http://t.co/wonkibqI7p #digiboomers

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How to build a social listening strategy with our Head of Social Media featured in @MyCustomer http://t.co/n8JYNh5bYu

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How will #ApplePay contribute to a contactless society? Read our COO's latest blog to find out http://t.co/xCXR0RZVBq http://t.co/fJFvCsq8cV

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Are you aged 55 and over & live in the UK? Join our shopper panel today - you could win £100 Amazon vouchers! http://t.co/IlsOC1aY0v

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Find out about Google's 'newsworthy' update in our Senior SEO Executive's latest blog post http://t.co/TeJGx0NYey http://t.co/1SUbkfxfc5

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What impact will #ApplePay have on our habits? @AndreasPouros featured in @TheTechOven for his insights http://t.co/2BoZjOSzTY

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RT @BrandRepublic: Is mobile the barrier to a contactless society? @AndreasPouros of @GLDigital thinks so http://t.co/p0FTq8P8yN http://t.c…

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RT @THEKITESURFMAN: Fashion Sector Report - April 2015 http://t.co/RtiptVL4AQ via @GLDigital

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Take our shopper panel if you’re aged 55 and over & live in the UK - you could win £100 Amazon vouchers http://t.co/95Rwc5oQ0U

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There's a consumer appetite for convenience & speed when it comes to transactions #ApplePay @AndreasPouros @TheWallUK http://t.co/S8eDwnDxrD

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RT @TheWallUK: .@AndreasPouros of @GLDigital says mobile is the barrier to a contactless payment society http://t.co/WKToWN07Ip http://t.co…

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How will #ApplePay impact UK consumers when it gets here? Find out @AndreasPouros's insights in @TheTechOven http://t.co/WiwIh7vUrA

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Which consumer electronics brands are dominating online search in that sector? All the online insights you need here: http://t.co/7n65iVziod

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Our Head of Social's insights on how to create a social media listening strategy featured in @MyCustomer - read now http://t.co/n8JYNh5bYu

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Everything you need to know about #ApplePay with @AndreasPouros featured in @TheTechOven http://t.co/qmBEwAthZX http://t.co/kQq43xvBZe

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Who will benefit from Google's latest algortihm update? Read our Senior SEO executive's latest post to find out! http://t.co/UXQe03kFuT

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Automotive related keywords made up 13m searches on Google UK in April - but which brands were most visible? http://t.co/rk28s4xb53

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Which brands dominate the online search market in your sector? Download one of our sector reports today to find out! http://t.co/PN6Tgy2KW4

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Read our Head of Social's latest contribution in @MyCustomer on creating a social media listening strategy http://t.co/n8JYNh5bYu

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Read our latest blog to find out how Google's latest algorithm tweak will impact search http://t.co/oLUYzqikGU http://t.co/42PFl5WLiJ

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Which brands are leading the home & garden online search market?Who's most visible online? Read our sector report now http://t.co/sGteQUV2Iu

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RT @Paul_Griffin65: 3 arguments AGAINST following the herd and including social media buttons and widgets on your site http://t.co/aHnB8vjw…

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How to build a smart social media listening strategy via @MyCustomer using our head of social's comments & insights http://t.co/n8JYNh5bYu

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The boutique hotel market is growing - our latest sector report shows which brands are most visible online for search http://t.co/DfK4le6z7P

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The latest tweak to Google's algrorithm looks set to benefit media sites - find out more in our latest blog http://t.co/ctf2z3kRv5

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Read our case study to find out how we replicated Urban Outfitters' strong brand presence across Europe #paidsearch http://t.co/DqB1U9psUN

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Find out all the online search insights you need to know in our latest gaming sector report http://t.co/8c4vBIgbZJ http://t.co/7q6XZ8bCo6

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RT @PeldonRose: Office design in an architecturally rich Victorian building for @GLDigital #workplace #officedesign #workspace http://t.co/…

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Great to see our Head of Social Media, Rowan Evans, appear in @MyCustomer for her insights on listening strategies http://t.co/qeTbiH7Uy0

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Find out about Google's latest algorithm tweak & which sites are anticipated to benefit http://t.co/S0M5t2jVCe http://t.co/hb60l7c2or

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Which brands are top of search results for car hire this all-important holiday season? Find out in our sector report! http://t.co/inbRnzowx6

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How applying a service-led approach improved Maplin's #eCommerce offering http://t.co/wX1nrxl1g8 http://t.co/5YVgYoOYJR

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Who are the top performing brands for online search in the automotive sector? Read our sector report to find out! http://t.co/rk28s4xb53

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Less than 2 weeks left to the @Ecommclub retailers lunch in Manchester. Book your place here http://t.co/MWA7RPyzc9 #ecommerce #retail

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Don't get lost at sea with our cruises sector report outlining which brands have the best online search presence http://t.co/f72bnnBFe4

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Book your place for the @EcommClub Lunch in #Manchester on 14/7 to learn from the best professionals in #ecommerce http://t.co/KvbdJZBFgQ

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Google has tweaked their algorithm - make sure your content is on topic! Find out more here http://t.co/naf08lhkb4 http://t.co/sxxKkcjdsc

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Find out which recruitment company has the best online search results & how competitors compare in our sector report http://t.co/oRb2PRYu30

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Find out which cruise brands have the best online search presence in our cruises sector report http://t.co/f72bnnBFe4 http://t.co/TIBg0pNTcc

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RT @erusselllee: Digital Marketing in China: What you need to know http://t.co/iJah8usEVP via @GLDigital

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We'll be at the @EcommClub Lunch #Content & #Commerce on July 16th! Don't miss out - book your place http://t.co/KvbdJZBFgQ

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Online dating is very big business today, but which brands are coming out at the top online? Read our sector report http://t.co/vwJKLe0Lru

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If you're a retailer & want to learn all about #Content & #Commerce join us on 16 July for @EcommClub lunch-Book here http://t.co/KvbdJZBFgQ

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Google's tweaked their algorithm without mentioning it - find out more in our latest blog http://t.co/pgXVXjnSHU http://t.co/V5dh8xUrw7

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As the energy market gets busier & busier, who is dominating online search for this sector? http://t.co/AZ592k11uA http://t.co/w2P1ADHXIt

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Google has tweaked its algorithm & it's benefiting media sites - find out more here http://t.co/OqYOcDbei0 http://t.co/ePCNCez3JL

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Find out which consumer electronics brands are conquering the online search market in our latest sector report http://t.co/7n65iVziod

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Very excited about the opening of our Dublin office! Read all about it here http://t.co/5k0EYn9mi9 http://t.co/mpYbezfA6y

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Get 360° analysis of key search terms, trends & benchmarking data for fashion retailers in our fashion sector report http://t.co/h26ualDs8C

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RT @EcommClub: Are you ready for #BlackFriday? You should be! Don't miss @GLDigital & @ATTRAQTFSM event on July 14th. Book here http://t.c…

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RT @windy0924: Digital Marketing in China: What you need to know http://t.co/tildH3k7Xn via @GLDigital

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RT @insiderireland: Morning all. First up today - @GLDigital to establish Ireland operation http://t.co/KGpqK1s5vF http://t.co/VKBKre3drM

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It's the time of year where everyone is on holiday, but what does the online search market look like for this sector? http://t.co/GQpwpvxk32

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Very excited to announce we've just opened a Dublin office via @thebusinessday http://t.co/aHQ7X1ZlHN http://t.co/nKWFXzBQnY

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Which hotels have the best online presence and in which channels? Read our hotels sector report to find out! http://t.co/OaN2M8zFTC

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Read our Urban Outfitters case study to find out how they replicated their strong UK brand presence across Europe http://t.co/SdkpRmFiMQ

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