Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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We're all very excited for tonight's #UKBiddableAwards where we're #nominated for 6 #awards @biddableawardshttps://t.co/UdR4ZpFw8K

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So pleased that we're #finalists at the @AgencyRegister #DigitalAwards 2017 - our fingers are firmly crossed!… https://t.co/4XLlWrStU7

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With the release of the #Nokia3310 our COO @AndreasPouros explains how #nostalgia has had an impact via @MirrorTechhttps://t.co/1bNeeneDlu

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Our COO & Co-founder @AndreasPouros speaks via @pcr_online the role #nostalgia has played for the #nokia3310 launc… https://t.co/ZgMvE9IU0t

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Our COO & co-founder @AndreasPouros explains via @pcr_onlinethe role #nostalgia has played for the #nokia3310 launc… https://t.co/hhaQ53qIKh

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Our Senior Paid Media Analyst @laferrer_ uncovers the key benefits of #Google #SimilarAudiences for #Search #SAShttps://t.co/vgQnJ4ZfQg

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Recent #data reveals the top 5 #social #media topics which will increase #engagement and #shareshttps://t.co/t2rWcy5YEL

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Our Head of SEO gives her innovative advice on how to secure that much-required #digital #marketing #budgethttps://t.co/n8t4WQlZON

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Our latest #dayinthelifeof #blog looks into the #role of a Senior Paid Media Analyst from our #paidmedia team… https://t.co/JKlSeXwavA

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Our COO & Co-founder @AndreasPouros featured in @pcr_online speaking on the role #nostalgia has played in the run u… https://t.co/mtNV4Xv5TU

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Listen to all our latest #podcasts on #socialmedia strategies,#content #marketing & #offline #events here… https://t.co/8zOKcS4WGR

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It's that time of the year! Start #planning for your #BlackFriday & #Christmas campaigns with our #digital #tipshttps://t.co/YdgYwFb8AX

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We made some bold #predictions at the start of the year - has your #brand applied any of our #digital suggestions?… https://t.co/pklGvGatuh

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Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

One of the most highly anticipated mobile phones of the year is finally here - and it’s a £50 plastic device with an alphanumeric keyboard and 2G connectivity.

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Today marks a big day for #nostalgic #tech fans as the #Nokia3310 goes on sale in the UK @AndreasPouros @MirrorTechhttps://t.co/UjCDSTtMEi

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Increase #personalisation & #conversions by incorporating #CRO & #UX into your wider #digital #strategyhttps://t.co/v4OJEPHaaY

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Join our next in-depth, personalised #Google #Analytics session on 6th June for a full day of must-have #traininghttps://t.co/0tY7qwsOgu

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We're thrilled to be #finalists at #RARDigitalAwards - huge thanks to our clients https://t.co/WMAyWVCHwX… https://t.co/I8ztaOVRbo

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Amp up your #programmatic #display results by incorporating #data #insights as part of your #strategyhttps://t.co/oVN125tvYx

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RT @a_strzalek: Congrats @GLCommerceLtd for taking home the Best Enterprise Project award at the inaugural #NationalTechAwards last week

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Some of the great new features on #Bing #Shopping that will make a big difference to #digital #marketershttps://t.co/FOgnrT58i0

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Understand what the #dayinthelifeof a Senior Paid Media Analyst is like thanks to our latest #bloghttps://t.co/hvvSchiLWl

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#measurement is vital to any #campaign-but which #metrics are most important (or redundant)? #programmatic #displayhttps://t.co/ZqZL1m1owQ

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Boost your #content #strategy & #engagement levels by injecting your #marketing #campaigns with #creativityhttps://t.co/wabZrVTxiW

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Our Head of SEO covers #innovative ways for #digital #marketers to secure more #budget when it comes to #planninghttps://t.co/yYifMpeEVz

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How to overcome the challenge of #attribution in #programmatic #display as explained by our Senior Strategist… https://t.co/Xr42GMgCgy

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Our Senior Paid Media Analyst @laferrer_ explains the ins & outs of #Google Similar Audiences for #Search #SAShttps://t.co/Oowz7uD2cB

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Improve #targeting #relevancy & #results by fuelling your #programmatic #display campaigns with #data #insightshttps://t.co/2XCD0kjG08

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Amp up your #social shares & #engagement by covering one of these #content topics - top 5 in our #bloghttps://t.co/xps0vXdE7o

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Fuel your #programmatic #display with a sound #data #strategy to improve #targeting, #relevancy & #engagementhttps://t.co/UGf5IlDuwY

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Here's how having a #data #strategy can lead to such positive #results for your #programmatic #display activity… https://t.co/Vdxh428aLh

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Our #creative #content #marketing #event highlighted the key areas to focus on to amp up #engagement & #relevancyhttps://t.co/AhxW922XDd

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Our latest #dayinthelifeof #blog sees our Senior Paid Media Analyst dive into what a typical day in her #job is lik… https://t.co/L6DGNtHwZ3

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Here's why #ctr is becoming a redundant #metric for #engagement - here are the ones to focus on instead… https://t.co/uGq5RDZS55

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Very proud to announce we're #finalists at #RARAwards - a massive thank you to all our lovely clients who've rated… https://t.co/6kFXg8PEmV

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Our Head of Innovation @RowanGraceEvans explains how to avoid ever creating a dull #marketing #campaign ever again… https://t.co/H2VnFVXxyz

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Many #digital #marketers struggle to secure the #budget they need - here are some #innovative ways to overcome it… https://t.co/0uvbyRHji5

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RT @AgencyRegister: The finalists are @JellyfishAgency, @icrossing_uk, @Forward3D, @Periscopix, @26digital, @WMGagency, @IngenuityDigi and…

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Our Senior Strategist explains how #teamwork can help to tackle the challenge of #attribution in #programmatichttps://t.co/PoSpPbjrzB

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Our Senior Paid Media Analyst explains the ins & outs of #Google #AdWords Similar Audiences for Search in her #bloghttps://t.co/TXkZp4tOz7

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These are the five #content #topics to cover to get the best #engagement & #interest from your #social & #outreachhttps://t.co/d5cZcalSLE

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Have you factored in #data & #audience insights into your #programmatic #display #strategy? Here's why you need to!… https://t.co/AyAx76oWxg

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RT @laferrer_: Similar Audiences for Search are now available in #AdWords https://t.co/C0vvbpCW5b via @GLDigital #ppc #marketingdigital #on

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Our COO & Co-founder @AndreasPouros explains how to make the most of #nostalgia #marketing via @MarketingGazhttps://t.co/LZYdeJWqxd

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Here's how to face the challenge of #attribution in #programmatic #display as explained by our Senior Strategist… https://t.co/YZ4CmB8UHC

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Ever wondered what it's like to work in #paidmedia? Read our #dayinthelifeof #blog for the ins & outs of it all!… https://t.co/VplKOddaZs

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Find out what the #top five topics for #outreach & #engagement #social #shares are in our latest #bloghttps://t.co/60ZQEKysVL

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Our Senior Paid Media Analyst explains what you need to know about #AdWords Similar Audiences for Search in our blo… https://t.co/9nwdJdvD3i

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Get the latest #digital news thanks to our new #podcast, created by the amazing guys at @greenlightgecko #greencasthttps://t.co/gpctAJGqct

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Blog Posts

These five topics will increase your social shares and improve your outreach

These five topics will increase your social shares and improve your outreach

Neil Patel recently carried out analysis of his own social sharing metrics using Buzzsumo. The results were simultaneously underwhelming and superbly actionable.

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This time next week we'll be getting ready to attend the UK @biddableawards #awards where we're up for 6 nomination… https://t.co/4iUMZ0nBzo

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We're a week away from The Drum Search Awards - find out about our #ppc campaign that's up for an #award this year… https://t.co/eGFFmylnJr

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So happy for @GLCommerceLtd for #winning the Best Enterprise Project #award at the @NTechAwards #NationalTechAwards https://t.co/h9YHXitEi7

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RT @You_FoundIt: Well done! Greenlight Commerce winning Best Enterprise Project @NTechAwards @GLCommerceLtd #NationalTechAwards @GLDigital

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Some of the latest #features that #digital #marketers can make use of in #Bing #shopping explained in our #bloghttps://t.co/EdBfias0k1

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Our Senior Paid Media Analyst explains what makes her #job so fun in our latest #dayinthelifeof #bloghttps://t.co/1zc4l0n2YM

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Our Head of SEO shares #innovative ways for #digital #marketers to secure their #budget via @MyCustomerhttps://t.co/K2q5FSnbFf

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The growth in #display activity is huge but how can #digital #marketers overcome the challenge of #attribution?… https://t.co/q7DqOdjVpJ

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The future of ad buying: #transparency and #efficiency are integral to success https://t.co/6dygIQRZKM https://t.co/3ixMGTQefw

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#Engagement - which metrics matter? See what our Senior Strategist recommends https://t.co/syRxqrLVTp https://t.co/arthyAZSKU

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On the blog: valuable insight on creating successful creative campaigns from our Head of Innovation… https://t.co/HFhQV8Ts5z

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Ever wondered what it's like being a Senior Paid Media Analyst? Our #dayinthelifeof #blog reveals all… https://t.co/V0oBpdLVve

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#attribution is an important area to consider in #programmatic #display -how can #digital #marketers prioritise it… https://t.co/ODL0FA0mUp

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It's up to #brands & #agencies to ensure brand safety when creating #display #campaigns - here's how!… https://t.co/c2cdQAsOCU

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We're seeing some very #exciting changes in #programmatic #display in 2017 - here are the key trends that matter… https://t.co/6U7rBTIPT5

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Awaken your #creativity with our Head of Innovation's tips on how to make a valuable, #creative #marketinghttps://t.co/Pqh4Pq1fjs

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What makes being a Senior Paid Media Analyst so fun? Our #dayinthelifeof #blog reveals why! #jobs #careershttps://t.co/846FqirY4y

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Uncover the #innovations that have fuelled #programmatic #display's dramatic #growth as told by our Head of Display… https://t.co/U0Lh0SYKEQ

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The key #takeaways from our latest #creative #content #marketing #event in our summary #blog https://t.co/l5by4XOVZg https://t.co/p51QwxSo6h

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The top #features in #Bing #Shopping that stand out for our Paid Media Performance Director in her latest #bloghttps://t.co/3ClWIYZ5Kq

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Understand the key #metrics that matter when it comes to #engagement as recommended by our Senior Strategist… https://t.co/3ewlUOVtX5

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We're very proud that our Lead Designer, Cat Pearson, was featured in @StylistMagazine last week #designer #tipshttps://t.co/JRxHua29nb

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Is your #brand up to speed on the latest #CRO, #eCommerce, #affiliate, #SEO & #paidmedia strategies? #videohttps://t.co/a0U9FOQYgR

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Our Head of Display explains how #innovation and #technology are fuelling #programmatic #display in her mag article… https://t.co/PQsWSsjD5k

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Awaken your #creativity with our Head of Innovation's tips to creating #campaigns which are #innovative & #valuablehttps://t.co/urAB3NmMSU

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Which #digital #marketing #metrics should you prioritise? Our Senior Strategist explains why #ctr isn't a good #kpihttps://t.co/ITGLEFgfAX

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Latest #digital #news & pertinent topics covered by our #experts in our new #podcasts, aptly named #greencast!… https://t.co/5Qu4FyEL27

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Get the most out of your #programmatic #display #campaigns thanks to the latest updates from our in-house #expertshttps://t.co/k0b4xza87O

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Not long until we find out if any of our 6 #nominations at the UK Biddable Media Awards are #winnershttps://t.co/u82wOmNwvx

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Get a picture of what a #dayinthelifeof a Senior Paid Media Analyst is like thanks to our latest #bloghttps://t.co/Oet96pjAzP

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Some of the best rated new #features available in #Bing #Shopping as by our Paid Media Performance Director… https://t.co/E2A3x4NR7f

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Here's what the #future of #ad #buying looks like - and #transparency and #efficiency are integral to #successhttps://t.co/hnlzYsmuVR

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What can #marketers do to secure more #budget when #planning? Our Head of SEO shares her advice via @MyCustomerhttps://t.co/r2KtC8rk09

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Here's how to maximise #transparency & #efficiency in #programmatic #dispay #ad #buying https://t.co/6dygIQRZKM https://t.co/s94Bw8q8R1

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The latest #Shopping features offered by #Bing explained in our Paid Media Performance Director's latest #bloghttps://t.co/B2HMbdwCfh

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Stop worrying so much about #ctr - here are the #metrics that matter when it comes to #engagementhttps://t.co/hm9nwqoBBl

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#Innovative steps to help #marketers secure #budget as explained by our Head of SEO in her article for @MyCustomerhttps://t.co/NDKf8OVvXW

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Find out about the ins & outs of what a #dayinthelifeof a Senior Paid Media Analyst is like in our latest blog… https://t.co/Ul74QVy9Ah

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Incorporate #brand #safety into your #display campaigns to protect brand reputation & maximise efficiency… https://t.co/WqvGOco4YL

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Create an #ad which is impactful yet valuable by using #data to fuel its #story and messaging… https://t.co/N3d9XPvUI1

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Get the full round-up of key insights from our #CRO & #UX event which took place earlier this year in our #bloghttps://t.co/gL4s5yUz92

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Join our #Google #Analytics session on 6th June for a day of practical, hands-on training with our Head of Analytic… https://t.co/AlnYQGKG35

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Our COO & Co-founder @AndreasPouros explains how #brands can strategically make the most of #nostalgia #marketinghttps://t.co/liJvxqnSPj

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2/3 of #digital #marketers feel they don't really know who their #audience is - here's how to improve on that… https://t.co/1eCdpYBQck

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How does your #brand fare against the #predictions our #digital experts flagged would be key to focus on in 2017?… https://t.co/bgojSPjvmD

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Each of our #programmatic #display experts notes the top #trends & #innovations digital #marketers need to focus on… https://t.co/YAall1doDL

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Our Paid Media Performance Director deep dives into the helpful new #features offered by #Bing #Shoppinghttps://t.co/DklA1QxibD

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Step into the shoes of our Senior Paid Media Analyst thanks to our latest 'day in the life of' #bloghttps://t.co/O5ofIfDqnO

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Our Senior Strategist uncovers the #online #marketing #metrics that matter - and #ctr is not one of them!… https://t.co/U5u5JdoXbp

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#marketers, here's how to avoid ever creating a dull #campaign again - tips from our Head of Innovation… https://t.co/gKybXopaDH

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Our Head of SEO highlights innovative ways for #digital #marketers to secure all-important #budget when planning… https://t.co/fbRxedUFOR

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What does the future of #ad #buying look like for #programmatic #display? #audio is going to play a big part!… https://t.co/GbpLzgjVyn

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Subscribe to #greencast for digestible #insights on the latest #digital news from our #expertshttps://t.co/iepLNexqjG

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Get a summary of the key #takeaways from our recent #creative #content #marketing #event in our round-up #bloghttps://t.co/FqR4J5ByNR

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Oh yes, it's time to start your #Christmas 2017 #planning - our expert tips & insights for top xmas campaigns here… https://t.co/UW8o6afG1o

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Understand the core areas of #Google #Analytics with our in-depth #training on 6th June with our Head of Analytics… https://t.co/FrZOjnRiXg

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Our #experts explain the latest #tech & #innovations that are shaping #programmatic #display https://t.co/rXODGin27O https://t.co/XqiPUXYntK

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Want to #work at Greenlight?Check out our latest roles & watch our #video by staff on what working life is like her… https://t.co/x3Q3InAwVH

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Time to #plan for #BlackFriday! Get our #SEO Consultants' top #advice & #insights to create a winning campaign… https://t.co/KJmiNuXe4U

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Check out some of the fantastic work our lovely #design & #build team have worked on in our #showreel #videohttps://t.co/05gRKZB23R

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Join our next #Google #Analytics training session hosted by our in-house wizard (aka Head of Analytics) on 6th June… https://t.co/P4dYwkbpbJ

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Our Senior Media Trader explains what the #future of #ad #buying looks like #programmatic #display #insightshttps://t.co/bm2BIQXLrl

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If you missed our #creative #content #marketing event, we've popped all the highlights into our latest blog for you… https://t.co/PWk5drG5sC

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Our Head of Innovation gives her insights on how not to create dull #marketing #campaigns & how to think… https://t.co/ZgHnhq7HBe

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Our Head of SEO uncovers #innovative ways for #digital #marketers to secure their #budget https://t.co/yqTShbqeKZ https://t.co/l63d2Cnvux

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Our Senior Strategist highlights how #CTR shouldn't be a core metric for #engagement & #campaign success in her blo… https://t.co/JR716LR8ZQ

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Our latest #blog looks at what the day in the life of a Senior Paid Media Analyst looks like #work #job #careershttps://t.co/rzJ3881gOb

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Our latest #display #magazine article unveils what the #future of #ad #buying looks like https://t.co/6dygIQRZKM https://t.co/KmKlQJmDq1

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Our Paid Media Performance Director uncovers the new exciting #features available on #Bing #Shoppinghttps://t.co/LTdZ91LMK1

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#CTR is not the be all & end all #KPI - use the #metrics that matter to measure #success & #engagementhttps://t.co/mTPUpIZ8ur

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Why it was so important for #display #advertisers when #google relinquished its last look auction advantage… https://t.co/yOX5bLSmPK

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Not long until we find out if we've won an #award for our nominated category at The Drum Search Awards #excitedhttps://t.co/kBEgQnl2Lb

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Our new, bite-sized podcasts have just launched - subscribe to #Greencast for the latest #digital news & updates… https://t.co/X4urxPJVCM

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The future of #ad #buying & what's key to keep an eye on right now in #programmatic #display uncovered… https://t.co/FjxTi7Fkmh

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Here are the latest features & #innovations from #Bing #Shopping that will revolutionise your #paid #media campaign… https://t.co/UODbikARtg

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Our Senior Paid Media Analyst uncovers what a typical day in her #role looks like in our 'a day in the life of' blo… https://t.co/LgMSVh65km

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Our Senior Strategist explains why #digital #marketers need to see past #CTR as a KPI #metrichttps://t.co/JbB4xCjNFF

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There's no excuse why #brands should suffer from dull #marketing - tips from our Head of Innovation… https://t.co/piwiVxXN9H

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What #digital #marketers need to consider when trying to secure extra #budget for strategic planning via… https://t.co/1rlXwlC4jo

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Here's what's in store for the future of #ad #buying in #programmatic #display https://t.co/6dygIQRZKM https://t.co/9muVF1R7RT

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Find out what a day in the life of a Senior Paid Media Analyst at #Greenlight is like in our latest blog #careershttps://t.co/IpyURdECr2

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Our Paid Media Performance Director uncovers the latest innovations in #Bing #Shopping & their relevance… https://t.co/NyKmUh4Fda

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Our Paid Media Performance Director highlights the new features in #Bing Shopping to keep an eye out for in her blo… https://t.co/LFSY44KA2i

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What does the #future of ad buying in #programmatic #display look like? https://t.co/6dygIQRZKM https://t.co/2d007gjGIV

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#innovation lies at the heart of #programmatic #display - latest trends & insights from our Head of Display… https://t.co/tR8EWwe1ws

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We're honoured to be shortlisted for 6 #awards at the UK Biddable Media Awards - more in our blog @biddableawardshttps://t.co/iwtlpNbvQg

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Having a #customer-first approach to your #website is the key to #success - #CRO & #UX insights from our experts… https://t.co/6phfozjuhG

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Going forward, #brand #safety needs to be a priority when creating #display #campaigns & strategies… https://t.co/QmT9nXGaLu

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Up the ante when it comes to your #analytics & #reporting with our #Google #Analytics #training on 6th June… https://t.co/cOKyeTVeLW

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Geek out this Bank Holiday Monday by reading up on the latest #tech & #news in the world of #programmatic #displayhttps://t.co/jmC0q8TZkC

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Our Senior Strategist recommends that #display #advertisers make #brand #safety a priority when creating #campaignshttps://t.co/8CndwNoDCF

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A great #ad tells a compelling story & is based on valuable #audience #insights - more in our blog… https://t.co/mKUplPEppN

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Get our Head of Display's insights into the top innovations which are fuelling #programmatic #display's growth… https://t.co/gnXBp5xXa4

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If you missed our Creative Content Marketing event on Wednesday, we've summarised all the key takeaways in our blog… https://t.co/zCXvyuIaj3

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We can't wait for the UK Biddable Media Awards on 25th May where we're up for 6 #awards @biddableawardshttps://t.co/NhubLDdFKq

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#programmatic #display is a hotspot for #innovation; our Head of Display dives into the tech & trends that matter… https://t.co/ZFWLddWdYd

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Be a #Google #Analytics wizard thanks to our one-day #training course led by our Head of Analytics on 6th June 2017… https://t.co/ygLJzRLCU7

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#google has relinquished its 'last look' auction advantage, making the #display field fairer for #publishershttps://t.co/IqwNZfXXNh

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We've just launched #Greencast, our new podcasts covering the latest news & pertinent topics in #digitalhttps://t.co/0sHF9zR2em

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We're thrilled to be nominated at @TheSearchAwards for Best Use of PPC as part of a Programmatic Strategy #awardshttps://t.co/IiIp9roTSh

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A coup for #display #advertisers: the #auction space now fairer since #google relinquished its last look advantage… https://t.co/37uGSgBjms

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#brands suffer if #brand #safety isn't accounted for as part of #display #strategy - tips from our Senior Strategis… https://t.co/2WHLhpBm0d

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Can't wait until ceremony night to find out if any of our 6 #nominations at the UK Biddable Media #Awards will win… https://t.co/P7x9Mywo2o

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#programmatic #display has grown tremendously; understand latest #innovations as explained by our Head of Display… https://t.co/Dk5iYgJxYz

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Great turnout for our #event today & some fantastic collaborative creative clinics - massive thanks to our speakers… https://t.co/j5cxdbjTst

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#programmatic #display is growing at breakneck speeds - our Head of Display uncovers the latest #innovationshttps://t.co/MnfvsS7g75

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Get our Head of Innovation, @RowanGraceEvans, tips on how to banish #dull #marketing campaigns via @DigiMktgMag https://t.co/7w8jAxekyl

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#nostalgia #marketing is a powerful thing for #brands, here are our COO's tips on how to get the most out of it… https://t.co/r8RquIBu9b

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Our Head of Display explains why #programmatic #display is such a hotspot for #innovation in her magazine article… https://t.co/I11WPLRNAh

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Massive welcome to all our guests at our office today for our creative content marketing event, hope everyone enjoy… https://t.co/KDKeY0AmvE

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Our Head of Display explains why this area of #digital is growing so rapidly & the latest #innovations that matter… https://t.co/7EbwPWvfBi

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No time to read blogs & magazines? Fear not, #greencast podcasts are here to give you bite-sized updates… https://t.co/qSop1Aivrf

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#google has relinquished its 'last look' auction privilege which is great news for #display #advertisershttps://t.co/b1cKDhUk4j

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Not long until our #creative #content marketing event hosted by our in-house experts, complete with creative clinic… https://t.co/6Kc59j87gF

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#display #advertisers need to ensure #brand #safety is a priority to protect brand #perception & image… https://t.co/QEsnFdaih7

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Want to #work at Greenlight? We're #hiring for some great #roles at the moment #recruitment #digital #careershttps://t.co/W0As3LVHXR

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Our COO & Co-founder advises on how #brands can make use of #nostalgia #marketing as part of their strategies… https://t.co/z8OIivxX6s

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It's time for #digital #marketing to add more #creativity to their #campaigns - top tips from our Head of Innovatio… https://t.co/ryViyoiQKd

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#Google has relinquished its 'last look' auction advantage to make the playing field fairer for #display advertiser… https://t.co/kftKeq9bEi

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#programmatic #display is evolving at great speed, so what are the latest #innovations that matter in #digitalhttps://t.co/BPoUMuH5jC

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We're thrilled to be nominated at The Drum Search Awards for Best Use of PPC as part of a Programmatic Strategy… https://t.co/zLjiT8uyV6

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Our experts cover pertinent #digital #marketing topics in our bite-sized #podcasts, aptly named #Greencasthttps://t.co/0ybZlf5NDB

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Our #programmatic #display experts cover the latest trends & innovations that are fuelling this area's rapid growth… https://t.co/acSNYjV61c

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Expand your craniums this weekend by catching up on what's hot in #programmatic #display with our magazine… https://t.co/9TSfbk65pn

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Our COO & Co-founder explains how #brands can make the most out of #nostalgia #marketing via @MarketingGazhttps://t.co/8KYkjjK6lA

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Under a week until we find out if some of our lovely people will win European Search Personality of the Year at the… https://t.co/xK0ANlVsRN

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RT @BrontoEurope: "Creativity is the art of the possible" - a great article on injecting creativity in your marketing strategy! #marketing

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Let's put an end to dull #marketing #campaigns with @RowanGraceEvans top creativity tips https://t.co/7w8jAxekyl… https://t.co/visC4r4P7I

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RT @GLCommerceLtd: 2 weeks to go until our webinar revealing how BHS relaunched online on @SAPHybris in just 7 wks. Register https://t.co/s…

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We've been nominated for 6 categories at the UK Biddable Media Awards - more in our blog https://t.co/mhXQJ8o4uy… https://t.co/c0FW3aJSmy

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Our Head of Display uncovers why #programmatic #display is such a hotspot for #innovation in her magazine article… https://t.co/7PQurrBYnm

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We've been nominated for Best Use of PPC as part of a Programmatic Strategy at The Drum #searchawardshttps://t.co/V6jaDyObvi

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RT @joesbloggers: Amanda's last day at Joe Blogs today :( definitely time for the pub I think!

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Our experts will be talking latest #digital news & key topics of interest in our #greencast podcasts! subscribe her… https://t.co/z9TbYtit0b

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Our Head of Innovation gives her top tips on how to inject #creativity into your #content #marketing #strategyhttps://t.co/oQ4VqA5fBD

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RT @hatmatic: Affiliate Day at @Tradedoubler_UK yesterday. Met some great affiliates - new and old - thanks for organising. @GLDigital

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The highlights & key takeaways from our last #CRO & #UX #event all nicely summarised for you in this #videohttps://t.co/2YRrGsc9hc

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Our Senior Strategist highlights the importance of #brand #safety to protect brand reputation online in her blog… https://t.co/UjGxo82qo6

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With the re-release of Nokia mobiles, it's time brands understand the power of #nostalgia #marketinghttps://t.co/jSI2OGPCfu

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The secret behind the best #ads is how well they speak to their #audiences through a relevant story fuelled by… https://t.co/t2IU20FxZR

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Our experts uncover the key technologies & innovations that matter in the world of #programmatic #displayhttps://t.co/vIcQbmR6SV

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Our Head of Paid Search advises on how to adjust accounts in light of the #Google #exactmatch changes in her blog… https://t.co/YfphdFAcNZ

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We're thrilled with our nomination for Best Use of PPC as Part of a Programmatic Strategy at @TheSearchAwardshttps://t.co/kNcU1tSZgl

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RT @Evie_Jan: Me rambling - ‘Greencast on offline events, with Evelina Jankauskyte, Events and Outreach Coordinator’ @GLDigital https://t.c…

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Our Head of Innovation @RowanGraceEvans advises on how to bring an end to dull #marketing campaigns via… https://t.co/vxltPy4peO

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Throwback to a few weeks ago when we found out we'd been #nominated for 6 #awards at the @biddableawards #tbthttps://t.co/ebfF7ZBxYw

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Our Head of Display uncovers why #programmatic #display is such a hotbed for #innovation in her magazine article… https://t.co/zzTnZ0bLuE

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Only a few days left to register for our #creative #content #marketing event held by our #digital #experts on 26/04… https://t.co/YRTzE5XqPk

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#display advertisers need to guarantee #brand #safety to avoid #content showing alongside sensitive/damaging conten… https://t.co/a3A7QVfWtt

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We're very proud to be nominated for Best Use of #PPC as part of a Programmatic Strategy at @TheSearchAwards this y… https://t.co/OL5xOiqOYG

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Our COO & co-founder @AndreasPouros explains how #brands can benefit from #nostalgia #marketing via @MarketingGazhttps://t.co/86l5UyJv33

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The playing field is fairer now that #Google has relinquished its last look auction advantage #display #advertisinghttps://t.co/XKoS00NoIb

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Our Director of Paid Media explains the innovations & challenges faced in #display in her latest magazine article… https://t.co/EaDJyNBYNC

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RT @mrbisto: Using Product ads to build traffic?@Warren_Cowan @GLDigital new #insight highlights the #customer journey needs work https://t…

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Our Head of Paid Search explains how to prepare your accounts to adjust for the changes to #Google #exact #matchhttps://t.co/u2D2zgPrMq

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We've got some great roles open at the moment - watch our #video on what's lovely about working at Greenlight here… https://t.co/mF0kzC13Ng

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A summary of the #innovations & #challenges faced in #programmatic #display as told by our Director of Paid Media… https://t.co/PVR0A7cnhK

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We're over the moon to have our entry shortlisted for this category, what a way to start the week! #searchawards https://t.co/QxWfqvLioy

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Our COO & Co-founder @AndreasPouros explains how brands can make the most of #nostalgia #marketing via… https://t.co/1Fv3hsQ4kK

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Some fascinating finds in our sister company's latest research - read more in @You_FoundIt's latest blog post… https://t.co/zv6QckATpe

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Add some oomph to your #content #marketing by thinking #creatively-tips from our Head of Innovation… https://t.co/zVMwCWzCBz

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#display news alert:#Google has relinquished its last look auction privilege making the process altogether more fai… https://t.co/3esRrnWDne

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Counting down the days until the #UKBiddableMediaAwards where we've been nominated for 6 #awardshttps://t.co/47IbtU0mhb

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Our Head of Paid Search explains how to prepare your accounts to accommodate the #Google #exact #match changes… https://t.co/6nMkY5YAwr

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Protect your #brand #reputation by ensuring brand safety when setting up your #display campaigns… https://t.co/irFr3bP4O6

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Here's what you need to know about #facebook's latest mobile focused #ad format 'collection' https://t.co/OewX2ZC1Kl https://t.co/yyPQ1EY0gE

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The biggest advancements and challenges that are facing #programmatic #display as told by our Director of Paid Medi… https://t.co/gV0alLNinj

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Expand your #digital knowledge this #Easter with our latest #programmatic #display magazine written by our experts… https://t.co/WhVMou9SQ7

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Our Co-founder @AndreasPouros explains how to make #nostalgia #marketing work for your brand via @MarketingGazhttps://t.co/ssG1T2UhkE

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Wake up & get #creative - our Head of Innovation talks about bringing campaigns to life via @DigiMktgMaghttps://t.co/HtIRJBfhon

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Looking forward to welcoming our lovely guests to our next Google Analytics training session on Tuesday headed up b… https://t.co/TlwmYP6cqQ

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Get your head around the #tech & #innovations that are shaping #programmatic #display thanks to our latest… https://t.co/YpTZB1D5DY

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#nostalgia is a powerful emotion, but how can #marketers make it work for their #brands? via @MarketingGazhttps://t.co/KcX60Pta6E

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Throwback to our 6 #nominations at the UK Biddable Media #Awards,so proud our work's been recognised… https://t.co/oDHWZdbRJz

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RT @RowanGraceEvans: My thoughts on how to ensure creativity in all brand marketing over on @DigiMktgMag @gldigital https://t.co/Ccd8xmcXDA

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RT @IntegratedLDN: Dull #Marketing Campaigns, No More via @GLDigital https://t.co/l4P1fMeGIk https://t.co/AP8KkS3BBt

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#programmatic #display is setting the pace in terms of #innovation for #digital #marketing https://t.co/Jc53HWQ3eP https://t.co/s6KSG3QfNO

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Big change in the world of #display - #Google has relinquished its 'last look' auction priviliege… https://t.co/4AzCpuY0py

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#marketers need to mix things up & let their #creative side shine when formulating campaigns @DigiMktgMaghttps://t.co/bZksJwn45m

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RT @lu1820: Thanks for our cheeky little Easter eggs @GLDigital ?? https://t.co/sPlYYAOgqI

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2 weeks until our #creative #content #marketing event takes place, which will cover improving strategy & measuremen… https://t.co/6VsNGUvjRv

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Another busy day of judging for @hannahkimuyu today for the Drum Search Awards @TheSearchAwardshttps://t.co/LlCMrSGeO0

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How can #brands make #nostalgia #marketing work for them? @AndreasPouros explains all via @MarketingGazhttps://t.co/8aiR06Gv49

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RT @DigiMktgMag: Dull #Marketing #Campaigns, No More | @GLDigital https://t.co/F4qAl3M7hh https://t.co/wxjRNP6QMY

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RT @biddableawards: @GLDigital Congratulations on being shortlisted! We can’t wait to see you in London! https://t.co/ErrEvsOlSU

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Find out about #Facebook's #mobile focused #ad format 'collection' in our blog https://t.co/OewX2ZC1Kl https://t.co/KNIt2RylNe

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Tell a fantastic #story fuelled by audience-driven #data to create a compelling & relevant #ad #campaignhttps://t.co/h2sqFptIIM

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Going into Q2 2017, have you worked towards any of our #digital #marketing predictions from our #video?… https://t.co/Mt1cQAXA1f

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Join our #creative & #content #marketing experts on 26th April for our upcoming event complete with creative clinic… https://t.co/4H30ZMXA1j

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Protect your #brand & its #reputation by ensuring #brand #safety measures are applied for your #display #campaignshttps://t.co/zbooc0GqT7

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#programmatic #display is growing rapidly, so what's important for #digital #marketers to know about it to succeed?… https://t.co/RcyVSz2qSU

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The impact of #nostalgia #marketing can be immense, but how can brands make it work for them? via @MarketingGazhttps://t.co/w8MXsw8QJO

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Our Head of #CRO & #UX sums up the key areas #digital #marketers need to know about to optimise their sites #videohttps://t.co/8s8Py0tp2z

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Are we witnessing the death of #Google exact match?Our Head of Paid Search looks into the recent changes in our blo… https://t.co/VQZ9OgiTTw

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Find out about #Facebook's #mobile focused #ad format 'collection' in our latest #blog https://t.co/OewX2ZC1Kl https://t.co/c9B4CqTuLV

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Get up to date with the latest tech & innovations that are fuelling #programmatic #display's rapid growth #magazinehttps://t.co/ypIH9wIvRz

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We can't wait until 25th May to see if any of our 6 UK Biddable Media Award nominations win an award… https://t.co/pq3agnT4qK

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Our COO & co-founder @AndreasPouros explains the power of #nostalgia #marketing in @MarketingGaz latest article… https://t.co/ESPi4Q0cvO

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So proud our Director of Paid Media @hannahkimuyu is a judge at this year's Drum Search Awards @TheSearchAwardshttps://t.co/EiEYSxkTtl

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Here's how #programmatic #display can boost the impact of your campaigns https://t.co/rXODGin27O https://t.co/KqYKkYE4Tm

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Increase efficiency, immediacy & control through your #programmatic #display strategy - our magazine explains how… https://t.co/RzJpqsiwaE

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Our COO & co-founder @AndreasPouros discusses with @MarketingGaz how to make #nostalgia #marketing work for brands… https://t.co/KfTRRbu9F5

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Join our experts on 26th April for our #event to help you inject creativity & relevancy into your #digital campaign… https://t.co/A7Qlnspump

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#digital #marketers need to be accountable & ensure they factor in #brand #safety as part of every #display campaig… https://t.co/i8y7GJ8fD6

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Here's what's interesting about #Facebook's new #mobile focused #ad format 'collection' https://t.co/OewX2ZC1Kl https://t.co/bDkL0VIy1m

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Our #display team cover the latest #tech & #innovations that are powering its fast growth in our latest #magazinehttps://t.co/jzRWpdiLOD

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More on our 6 nominations at the UK Biddable Media Awards in our latest blog #awards #excitedhttps://t.co/NsOKtTMDXE

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Want to #work at Greenlight? See our new roles by following the link below this video on why we love where we work… https://t.co/PVHSQAQ1Q9

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Miss our last #UX & #CRO event? Fear not! We've summarised the key takeaways into a blog for you… https://t.co/rvqtSfMUu7

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Find out the key aspects behind #Facebook's latest #ad format 'collection' https://t.co/OewX2ZC1Kl https://t.co/bhTnyn3e9P

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We're thrilled to be shortlisted for 6 awards at this year's UK Biddable Media Awards https://t.co/mhXQJ8o4uy https://t.co/1vEhoo1Q5J

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Make sure #brand #safety is considered when developing your #display #campaigns - our advice here… https://t.co/G9Jm0FaMAA

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Register now for @GLCommerceLtd webinar on 4th May about how BHS launched its @SAPHybris site in just 7 weeks!… https://t.co/iGdGPUQ3JC

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RT @GLCommerceLtd: It's official - our chosen #commerce platforms @SAPHybris & @CommerceCloud are the best in the market! #B2C #omnichannel

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Derive value & insights from your #data - our #Google #Analytics sessions aim to turn pain points into positives… https://t.co/7h6ayTHlvF

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The appetite to understand & implement #UX & #CRO logic to improve sites is huge - here are some of our tips… https://t.co/LI5gnuySSX

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Our Head of Paid Search explains how to adjust accounts in light of the changes to #Google #exact #matchhttps://t.co/E5ubd7Uvhq

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How effective is your #content marketing strategy?Our event will cover how to inject #creativity & relevance into i… https://t.co/5cFLBDIEwY

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It's up to #digital #marketers to be #accountable - ensure #brand #safety is an integral part of your strategy… https://t.co/hOoGj4USMZ

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Here's why #Facebook's new #mobile focused #ad format 'collection' is interesting for #paid #media #advertisershttps://t.co/rKH4D0vjfY

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Last week's #KINGCON saw brands gather for an afternoon of knowledge-sharing & networking - more in our blog… https://t.co/yTP3t2je2I

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Hooray we've been shortlisted for 6 awards at this year's UK Biddable Media Awards - we're so happy!… https://t.co/bzdJuLhqfT

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#programmatic #display is one of the fastest growing areas of #digital #marketing - are you up to speed with it?… https://t.co/enKYxrFdK4

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We're so proud to have 6 nominations at this year's UK Biddable Media Awards - read more in our blog… https://t.co/7urDMpaFH6

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Add value to every £ you spend by optimising your site & understanding how your audience actually interacts #UXhttps://t.co/xSmeiBs36n

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Create a memorable, meaningful #ad by tailoring it to your #audience & developing a narrative that's relevant… https://t.co/3sSXvAn3ZR

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Here's how you can prepare your #ad accounts to adjust for the changes to #Google #exact match… https://t.co/LtfmoIEuqg

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Join us on 26th April for a morning of thought leadership & interactive #creative clinics with our experts… https://t.co/NAMA5Od6GH

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We need to be responsible as #advertisers by ensuring #brand #safety when devising #programmatic campaigns… https://t.co/fPmPwQdzaA

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Get to know #Facebook's new #ad format 'collection' & why it's important to #digital #advertisershttps://t.co/dOtWj1kQGG

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Last week's #KINGCON session proved to be a great opportunity for brands to meet in an intimate, relevant space… https://t.co/deaCqk8Sm3

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Increase #efficiency & #control by optimising your #programmatic #display strategy to improve your digital footprin… https://t.co/4oGEhhgfY0

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RT @Debbie_Hindle: Amazon quietly launches its own social media influencer program into beta https://t.co/bHeO4tMBsB # via @techcrunch

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See you at @Mktg_M_Series today where we'll be talking about how #data can be used to create a single customer view #DLManc17

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Join our last #Google #Analytics session on 18th April to find out how to get more value out of your #datahttps://t.co/BIlFOPh6cJ

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Our Head of #CRO & #UX summarises the key highlights from our February #event in our latest #videohttps://t.co/kWZt7cpe92

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Our Senior Strategist explains how & why #digital #marketers should make #brand #safety a greater priority… https://t.co/l0FZWrU6cz

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Our inaugural #KINGCON session was met with great enthusiasm & offered a great platform for brands to network… https://t.co/A1qTC8bwtz

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We're thrilled to announce that we've been shortlisted for 6 awards at the UK Biddable Media Awards @biddableawardshttps://t.co/Tc7bJa18qv

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Our #programmatic #display magazine is out, covering the key #tech & #innovations that are shaping this growing are… https://t.co/Sxwk8IyjZF

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Our Head of Paid Search explains how to prepare your accounts to align with the latest #Google #exact #match change… https://t.co/NZKENYDx7v

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Develop & improve your #creative #content #marketing offering thanks to our upcoming #event on 26th April… https://t.co/spyerywMx7

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Our Senior Strategist explains how to work to towards greater #brand #safety to protect where #ads are being shown… https://t.co/50NK9HZXPZ

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Get your head around #programmatic #display and all the #tech & advancements that are fuelling its rapid growth… https://t.co/UDjHvDRguC

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Our first ever #KINGCON session was a triumph,seeing us connect businesses based on strengths & growth opportunitie… https://t.co/aX8ldMfrw3

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Find out about #Facebook's newly introduced mobile focused #ad format called #collection in our latest #bloghttps://t.co/Gmd0tRNQ8d

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Join our next #Google #training on 18th April to learn how to marry up data & make valuable insights for your brand… https://t.co/RKWlyYoUtk

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If you're not #personalising, you're not talking to your #audience! Here's why #UX & #CRO can't be ignored by brand… https://t.co/BJZFgc4kcw

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What do our #digital & #commerce experts think #marketers need to focus on this year?Our #video shows their hit lis… https://t.co/dfrDUnfExy

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Magazine

Programmatic Display: Driving Efficiency, Immediacy And Control

Programmatic Display: Driving Efficiency, Immediacy And Control

The evolution of programmatic trading is probably one of the biggest and most significant changes within the digital space. For many digital marketers, it’s been a long time coming, and a welcome change to how we buy and sell media. Programmatic trading, however, will continue to evolve as we see marketers and brands debate transparency, efficiency, big data, viewability, mobile and attribution. Our programmatic display magazine sees our experts uncover the trends and considerations that are core to a marketer's arsenal as well as prominent innovations that are re-shaping the digital landscape.

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The best #ads tell a relevant, meaningful story & have their story lines backed up by #data https://t.co/vHDo7wDdvG https://t.co/uBiolKpWpG

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Are we seeing the death of #Google #exact #match? Not quite, but we'll have to adapt - here's how… https://t.co/6K75P603Xv

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