Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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Use the art of mirroring to effectively speak to your outreach community & improve engagement http://t.co/IR9OgAUFQY http://t.co/YpC3N0FDrN

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How will #YouTube adding a buy button affect the #eCommerce market? http://t.co/3D4JvtP5qz http://t.co/rCgIx17I7Y

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What does a click to buy button on #YouTube mean for #eCommerce? http://t.co/3D4JvtP5qz http://t.co/sdcWGcA1Pd

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Live-streaming #apps are where #marketers are looking to invest in 2015 via @thedeveloperlab http://t.co/UV7cvCYZSy http://t.co/9W5GH2YFYu

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What does it take to have a strong digital marketing campaign when going global? http://t.co/I5u58blMpJ http://t.co/DkrshxvKei

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#smartwatches and #wearables are more #hype than substance via @RetailTecReview http://t.co/tYzXEJirRZ http://t.co/zT1CDmyVpZ

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Live-streaming Apps Most Sought Marketing Tech in 2015 via @thenextmob using Greenlight data on tech to back in 2015 http://t.co/qncVad98FT

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Read Steve Kaplan's blog '‘Overhyped’ – what marketers really think of wearables and smartwatches' using our data http://t.co/CFuqIblzKw

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Periscope & Meerkat now available on Android - but which other tech is worth investing in this year? via @BizReviewAU http://t.co/w6CjqUyN0K

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RT @Real_Business: Overhype of #tech such as #wearables and #AugmentedReality may not be a bad thing http://t.co/jSkowFG0Z0 @GLDigital http…

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Greenlight Magazine: International Search

Greenlight Magazine: International Search

In the international search edition of our magazine, we explore the impact a strong digital marketing campaign can have on your brand when expanding outside of your local market. Article highlights include Kevin Murray's (Director of eCommerce & Technology) look at how to successfully set up eCommerce site operations for international growth as well as Matthew Hayford's (Head of SEO) article on the common pitfalls of international SEO. Read on to find out how to effectively and successfully go to market internationally with our top digital marketing know-how!

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Beacons & bitcoins won't deliver in 2015 say marketers in our tech survey via @TelemediaTweets http://t.co/pSnWbspgxd

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How can going #international with #PPC campaigns help your brand - find out here http://t.co/kZaXx3S02Y http://t.co/IWNbcMQhtf

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Live-streaming Apps Most Sought Marketing Tech in 2015 via @MMMagTweets using our #data on #tech worth investing in http://t.co/XFnDIytdsL

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What does a click-to-buy button on #YouTube mean for #eCommerce? http://t.co/3D4JvtP5qz http://t.co/pra88lBzLl

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Find out what it takes to go #international with #PPC and why you should do it http://t.co/kZaXx3S02Y http://t.co/HJrNYE63oA

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20% of marketers will use video-streaming apps via @advancedtv using our survey #data on #tech worth investing in http://t.co/qKiZSNUGIz

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Following our early insights on what a 'buy button' would mean for Google, it has now become a reality! http://t.co/jmPg5AyPdP @BBCNews

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YouTube introduces click to buy button to paid ads to compete in eCommerce market http://t.co/3D4JvtP5qz http://t.co/IFzNPGQURn

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Pleased to see @GadgetsBoy use our survey #data on the #technology marketers are investing in http://t.co/i86LPdCHNi http://t.co/YeLYH19Ibm

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Don't create wallflower content! Get past the digital noise and deliver strong & valuable content with our tips http://t.co/ICCgtCBMOD

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Use the art of #mirroring to effectively reach and communicate with your #outreach #community http://t.co/IR9OgAUFQY http://t.co/ekzFAdidCT

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RT @Econsultancy: @GLDigital good stats. Thanks!

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We've been featured in @Telegraph 'Twitter's Periscope live-streaming app launches on Android' http://t.co/aiCCNCUyQp http://t.co/655KitPR4O

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Blog Posts

Going international with PPC & why you should do it

Going international with PPC & why you should do it

We live in a world where it’s becoming increasingly easier to be an international vendor and/or consumer. Overseas consumers are coming online at an incredible rate and according to Internet World Stats, the Middle East and Africa have the fastest growing online populations, whilst Asia accounts for a staggering 44.8% of internet users. There are plenty of eCommerce sites in the world, but only a small fraction of them truly serve an international audience.

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Google is moving into #eCommerce with TrueView for Shoppers-how will this impact the industry? http://t.co/3D4JvtP5qz http://t.co/H1wTsLcmW7

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Logged On: Cutting through the hype on gadgets http://t.co/Wd4GPqBmYb via @njdotcom using Greenlight survey data! http://t.co/JsDQZTWJGN

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What do #marketers really think of #smartwatches and #wearables? via @MarketingWeekEd http://t.co/h4wguyxliM http://t.co/VGFqHJvJfI

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'20% of marketers will use video-streaming apps' via @advancedtv using our data on which tech is worth investing in http://t.co/I3tEAwOtby

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RT @businesssheep: @GLDigital @DMSLDN great article! And sound commentary from Andreas!

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Live-streaming Apps Most Sought Marketing Tech in 2015 via @MMMagTweets using our survey data http://t.co/XFnDIytdsL http://t.co/Q67lJognoC

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Which technologies are marketers looking to invest in & avoid? Cut past the hype with our latest survey data! http://t.co/GjHKwXRokn

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What does adding a click to shop button to YouTube ads mean for eCommerce? via @PerformanceIN http://t.co/rbDZoDUidj http://t.co/OKXyyOPNQT

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Appeal to your target audience by mirroring their language and tone to improve your outreach campaigns http://t.co/IR9OgAUFQY

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'Wearables and Smart Watches Top List of Most Overhyped Technologies' via @dmsldn using our survey data http://t.co/N9B2epAk8q

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Lovely to see our data featured in @TVBEurope latest article 'Google launches shoppable ads on YouTube' http://t.co/Oi98fxq84H

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Read our latest blog on Google's move into #eCommerce with #TrueView for Shopping http://t.co/3D4JvtP5qz http://t.co/sERpxeMgKJ

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Read the latest blog by @GadgetsBoy using our data on why wearable tech is overhyped http://t.co/i86LPdCHNi http://t.co/26F6UE8glV

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Great feature in '‘Overhyped’ – what marketers really think of wearables and smartwatches' via @MarketingWeekEd http://t.co/h4wguyxliM

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Improve your blogger #outreach as part of your digital marketing strategy through mirroring http://t.co/IR9OgAUFQY http://t.co/CNqvEk1wx7

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Our data featured in 'UK Marketers Refuse to Believe the Wearable Hype' via @PerformanceIN http://t.co/2mFUoTSw4u http://t.co/VA2xoP3YsB

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TrueView for Shopping Brings ‘Buy Now’ Products to YouTube Ads - read our COO's comments now http://t.co/ImIWHT5vNb via @MMMagTweets

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Our data showing that 1/5 marketers plan to use live-streaming in campaigns this year just featured in @Telegraph! http://t.co/aiCCNCUyQp

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Don't let digital noise disrupt your content and its purpose - how to add value for your customers & set you apart http://t.co/ICCgtCBMOD

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What does a click to shop button within #YouTube ads mean for eCommerce? Find our comments in @cbronline http://t.co/KxvusqyKdF

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Look past the hype around new technology & find out what marketers are investing in this year http://t.co/GjHKwXRokn http://t.co/Hz6FcU5ZeU

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Great to see our comments featured in @MarketingWeekEd for news on YouTube click to shop button http://t.co/EhTUOoDqVp

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Don't let digital noise interrupt your content production http://t.co/ICCgtCBMOD

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What does a click to shop button on youTube mean for online advertising and ecommerce? http://t.co/KxvusqyKdF

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"Google is marking out an e-commerce battlefield against retail marketplaces" re:YouTube click-to-shop http://t.co/rbDZoDUidj

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How a great #SEO campaign can really make a difference to your brand - a case study worth learning from http://t.co/yqmm9JNRAm

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Find out Greenlight's view on what the YouTube click to shop feature on ads will do for eCommerce in @MarketingWeekEd http://t.co/EhTUOoDqVp

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When going international with your product or service, don't forget to adapt your #SEO too! http://t.co/O7FJUvDejl

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.@PerformanceIN features insights from Greenlight in its latest article on YouTube adding click-to-shop ability http://t.co/rbDZoDUidj

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Find out our best tips to getting your #mobile #PPC campaign on point http://t.co/u7m0CQ2BWp http://t.co/rv19yQamIk

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With so much hype around new products today, what should we as marketers invest in that is worthwhile to our market? http://t.co/GjHKwXRokn

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Get your #content noticed, but for all the right reasons - why you should have purpose to what you publish #online http://t.co/ICCgtCBMOD

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Blog Posts

How to avoid creating ‘wallflower’ content

How to avoid creating ‘wallflower’ content

The digital world increasingly looks like an overcrowded sixth-form disco. There are hundreds of brands jostling for attention, too many ‘wallflowers’ going unnoticed and everyone’s eyes are on a select few AKA the ‘cool crowd’. Or, to put it another way, customers are now bombarded with endless digital ‘noise’.

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You should always tag your content, but there's an art to getting it right for your #SEO http://t.co/gBhz7sts9v http://t.co/p18wD8lWiJ

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Where does it all go wrong for #SEO when #brands go #international? Read our best practice insights to find out http://t.co/O7FJUvDejl

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How operating search with the right keys can kick-start great link earning http://t.co/CghELHapJY http://t.co/egkwAiMAcA

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RT @onehydra: Watch what a group of in-house #SEO experts had to say at our State of SEO roundtable [videos] http://t.co/aTeN6lQAmB http://…

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Don't believe the hype! Which technologies marketers are focusing their efforts on, and which are best to avoid http://t.co/GjHKwXRokn

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International #SEO can go very wrong, so we decided to write up on how to get it right! Don't let it happen to you http://t.co/O7FJUvDejl

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Our top tips to get your mobile PPC campaign spot on http://t.co/u7m0CQ2BWp http://t.co/xH6zMEkeKE

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RT @EcommClub: Martin Harrison @GLDigital is speaking now at the Ecommerce Club Working lunch in Manchester @UKFast

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RT @mistermahoney: SEOhhh! How a great SEO campaign can really make a difference to your brand http://t.co/AcaBwEgXKf via @GLDigital

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RT @CatChilton: Liberty works to improve the customer experience across channels http://t.co/MuyRLA888G via @etail @LibertyLondon @GLDigital

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We'll be sharing the functionality essentials your platform needs for UK & cross-border #ecommerce growth today @EcommClub #workinglunch

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How can you kick-start your #link earning efforts to improve your #SEO? Start with your search http://t.co/CghELHapJY

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What's the next big thing in technology?Find out where marketers are focussing their attention http://t.co/GjHKwXRokn http://t.co/UtZSYH8A2L

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RT @EcommClub: Interesting insights about #SEO #UX #Success at our #seminar at @dstrktlondon thanks @onehydra @Certona @ObanDigital @Deman

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What technology are marketers going to invest in & avoid for 2015? Find out here http://t.co/GjHKwXRokn http://t.co/oH2TPOTRqi

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Find out how can you boost your link earning for #SEO http://t.co/CghELHapJY

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What would have made the general election 2015 better? Digital campaigns! http://t.co/GU1TYkqbGc #generalelection2015

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Tags should be meaningful and used sparingly, otherwise you risk complicating your #SEO.. Find out why http://t.co/gBhz7sts9v

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What #technology #trends are marketers looking to invest in & avoid in 2015? http://t.co/GjHKwXRokn http://t.co/Sc900qirSQ

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.@LibertyLondon has appointed Greenlight for its web redesign to bring their unique in store experience online @etail http://t.co/o5QkicRNIQ

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How operating search with the right keys can kick-start great link earning http://t.co/CghELHapJY

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