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Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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Very excited to announce our Director of Paid Media @hannahkimuyu will be a judge at this year's @TheSearchAwardshttps://t.co/WBcT30AVwv

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Very excited that our Director of Paid Media, @hannahkimuyu, is a panel speaker today at @GoogleUK talking on #data-driven #optimisation

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I liked a @YouTube video https://t.co/xI0CnQfrRI Greenlight's Predictions 2017

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Our COO @AndreasPouros gives top #tips & #advice to those looking to progress in their #careers via @idgconnecthttps://t.co/cVhQuz0K4n

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The importance of a sound #UX & #CRO strategy for #brand #success as part of a customer-first approach… https://t.co/b6x9HjZr61

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Our latest research finds that two-thirds of #digital #marketers are to rethink how they #target their audiences… https://t.co/GM63Sbyppn

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RT @AberfieldPR: 66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital https://t.co/dw…

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RT @RowanGraceEvans: Chatting all things brand narrative with @rufusbyrne on the latest @GLDigital podcast. https://t.co/z0pDJPE0WQ

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RT @Mktg_M_Series: Today's guest post by @GLDigital - Using #Data To Knit Together a Single Customer View https://t.co/sdCuSkxtpU #DLManc17

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Our #digital & #commerce experts sit down to discuss the key #Predictions that'll shape 2017 in our latest video… https://t.co/I1S6CfzbgL

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Don't miss our experts' advice on all things #UX & #conversion rate #optimisation in our free dedicated #magazinehttps://t.co/srGCHb49Ol

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I added a video to a @YouTube playlist https://t.co/JUMsnAPG6a Advertising on Instagram

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I added a video to a @YouTube playlist https://t.co/iakrQUlIld The Mobile Consumer - Greenlight and Google event

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I added a video to a @YouTube playlist https://t.co/DwfANtCWNZ Event: The Rise of the Digiboomers

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I added a video to a @YouTube playlist https://t.co/Nj5BSypCQd Technical SEO Masterclass

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I added a video to a @YouTube playlist https://t.co/fDulebO0PO Mobile Masterclass: Advance your cross-channel strategy

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It's a hot topic of interest for 2017 - here's all the #UX & #CRO insights you need to #optimise your #sitehttps://t.co/b09fMR3VRx

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Our research finds that 66% of #digital #marketers struggle to understand their audience via @Econsultancyhttps://t.co/mH2kHkbNhV

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RT @Econsultancy: 10 outstanding digital marketing stats from this week https://t.co/0HgpPrt7s4 https://t.co/EROi4h2LgG

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Some seats available at our Introduction to #Google Analytics training session on Tuesday 21st February-register no… https://t.co/JoTsiHm3qN

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Register to join us on Tuesday 21st Feb for our Introduction to Google Analytics session with our Head of Analytics… https://t.co/cEprH7s810

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2/3 of #digital #marketers to rethink how they intend on #targeting their #audience in 2017 https://t.co/hQMdiYotoT https://t.co/iusLb4xx8y

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Action shot of our Director of Paid Media @hannahkimuyu speaking on #optimising #mobile #moments this morning at… https://t.co/EO4znOuV5M

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Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand’s audience, according to new research commissioned by leading independent digital agency Greenlight Digital.

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Today's the day! @hannahkimuyu is speaking on #optimising #mobile #moments at #PPCMasters17 in Berlin @PPCMasters https://t.co/idaHqyeLPS

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If #marketers aren't using #behavioural #data to fuel their #campaigns & #strategy, then where's the value? #uxhttps://t.co/9qqZyLXSPp

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#digital #marketers' confidence rocked by #brexit & #trump vote via @prweekuknews https://t.co/JKBqdvc9qC https://t.co/fz44xGqFL2

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Brexit and Trump force two-thirds of #marketers to question their methods https://t.co/8T4MqddHfs @elitebizmag https://t.co/dJM51JSYmv

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RT @John_McCambley: Welcome to our 3 'New' #DLManc17 partners @GIInsight @GLDigital & JV Recruitment! https://t.co/fRD4TjS3mr #DigitalMarke

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Only 1 day until @hannahkimuyu speaks about #optimising #mobile #moments at #PPCMasters17 in Berlin @PPCMastershttps://t.co/I0VCleyVMS

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RT @AgencyRegister: Great ratings and reviews mean that @GLDigital is now a #recommended #agency https://t.co/muxfsSowzG

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Our Head of Content & Engagement explains why #content is a marker of #intent & purpose-driven #marketinghttps://t.co/3pfwu2gCO9

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Our Head of #SEO & SEO Consultants dive into the importance that #AMP and #Machine #Learning will have in 2017… https://t.co/myd0LZkDz6

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Our COO @AndreasPouros gives his career advice for those aspiring to grow & progress in their roles via @idgconnecthttps://t.co/Sw8Ze4QFXa

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Uncover the key trends which will dominate #UX & #CRO as forecasted by our expert in our #Predictions article… https://t.co/YPXAWKSpg3

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Join our interactive one-day #Google #Analytics session to learn how to get more out of the platform for your brand… https://t.co/4qACYS0STC

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This week our Director of #Paid #Media @hannahkimuyu will be speaking at @PPCMasters on optimising #mobile moments… https://t.co/zcgHCHTxdU

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Why #content is at the heart of understanding intent & driving engagement https://t.co/Z25bHLS9jH https://t.co/zI5HvQPTMk

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Improve your #analytics & #attribution reporting with our one-day Introduction to Google Analytics session… https://t.co/4nRdLtk5sO

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Our Head of Content & Engagement discusses #content as a driver for purpose-driven #marketing #predictions article… https://t.co/TXmOg4WZJF

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Join us for our Introduction to #Google #Analytics session on 21st February to improve your understanding and skill… https://t.co/8QFLUMiqF6

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Magazine

UX & CRO: Optimising Accessibility, Relevancy And Conversions

UX & CRO: Optimising Accessibility, Relevancy And Conversions

Media consumption over the past few years has changed, and we’re now seeing a paradigm shift in favour of consumers, where they define the terms and parameters. Simply being able to buy or enquire online is no longer enough.

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Content As A Driver For Purpose-Driven Marketing

Content As A Driver For Purpose-Driven Marketing

The shift towards integration reflects the growing realisation that digital disciplines that were once managed independently of one another are intrinsically linked. SEO, for instance, was considered an arcane discipline ruled by technocrats but that lacked glamour. Mobile was eternally “next year’s big thing”. Content’s crown was never questioned, but the definition of what ‘content’ precisely is has been ever-shifting.

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RT @MattWhiteway: Full house for our #uxandcrodeepdive event this morning. #cro #seo #ux @GLDigital @You_FoundIt https://t.co/h2DaZhVoYE

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RT @Rachey_Kneen: Interesting morning @GLDigital w/ @You_FoundIt #cro #seo #london #digitalstuff ?? https://t.co/0HsoYiEJ3q

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A huge thanks to our #UXandCROdeepdive event attendees today, we hope you found it insightful and have some good takeaways

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Chris Dunn, Operations Director @You_FoundIt explaining how we need to rethink site #ux completely for eCommerce… https://t.co/a7rkHd4qfr

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RT @bandstandlondon: At @GLDigital to hear more about the latest in #ux and #cro in their talk this morning.

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Our Head of #SEO, Bea Patman, discussing how to marry #UX best practice with SEO at our #UXandCROdeepdive #event https://t.co/tF9U3M2oFD

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RT @MattWhiteway: Looking forward to hosting the #uxandcrodeepdive @GLDigital this morning - stage ready https://t.co/nsf5IJJqjz

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Aannndddd our #UXandCROdeepdive event hosted by our #SEO, #CRO & #UX experts is kicking off now, great audience in today!

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Just over a week until @hannahkimuyu speaks at #PPCMasters17 in Berlin on optimising #mobile #moments @PPCMastershttps://t.co/OxkIUDq9Z0

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Very excited to welcome our guests for tomorrow's dedicated UX & CRO event hosted by our experts #UXandCROdeepdivehttps://t.co/0sclqxtAaQ

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Our #technical #SEO experts pick up machine learning, #AMP and #UX as key focal points to watch out for in 2017… https://t.co/7JsRctQ2t4

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Understand what it takes and why it's important to get your #content ready for #voice #searchhttps://t.co/DGtQQX9K9L

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Understand & improve your #Google #Analytics knowledge with our introductory one-day training- registration now ope… https://t.co/tTHuU6lTgQ

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Last chance to sign up for our #UXandCROdeepdive event on 9th Feb to understand proofpoints that matter on your sit… https://t.co/TceWinwBxC

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We're likely to see #virtual #reality play a bigger part of #digital campaigns in 2017 https://t.co/l4h5VGCLb6 https://t.co/Pb2Em8DxZJ

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Top #career #advice & words of wisdom from our COO @AndreasPouros as part of a recent interview with @idgconnecthttps://t.co/LNP6mJ1tbZ

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Our #Google #Analytics training sessions are open for registration, choose from 3 optional dates & secure your plac… https://t.co/KIDZUUoejw

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#SEO #trends for 2017 as predicted by our SEO Consultants include #Machine #Learning, #AMP and #UXhttps://t.co/tWMERgJwqr

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Understand more on the value UX & CRO can deliver to your business at our exclusive event https://t.co/izT5reAd28 https://t.co/mgHzhpB8R6

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Get a deeper understanding of #UX & conversion rate optimisation at our #UXandCROdeepdive #eventhttps://t.co/XXb7E0ZWrF

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Great insights from our COO @AndreasPouros on the best #career #advice he's received & what he'd pass on to others… https://t.co/DeiIqnBUzA

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Using #data & #audience #insights to put #customers at the heart of your #campaigns https://t.co/3mMHKA3aZe https://t.co/nU7mB5neM8

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Learn how to improve relevance & conversions of your site at our #UXandCROdeepdive #event this Thursday 9th Februar… https://t.co/qkvGSsTnij

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There's some interesting trends in the world of UX & CRO that'll grow in 2017 such as #chatbots & #haptic #feedbackhttps://t.co/Ck1r6OPW0w

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The rise & rise of #virtual #reality - how #VR #technology is bringing #experiences to your audience… https://t.co/Xg6iYkS5SY

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1/3 #marketers struggle to prove ROI, so measurement will be key to secure budget to drive growth via @exchangewire https://t.co/i6sGjOuO4Y

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One of the biggest trends that will shape 2017 will be around #audience #targeting & #customer #insightshttps://t.co/hVD8w8AaNz

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Just under 2 weeks until @hannahkimuyu will speak at #PPCMasters17 in Berlin on #mobile #moments @PPCMastershttps://t.co/hCyLmizZrz

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Magazine

Machine Learning, AMP And UX: SEO Predictions For 2017

Machine Learning, AMP And UX: SEO Predictions For 2017

Forecasting is a risky business at the best of times, but there’s something about 2016 in particular that seems to have defied just about every expectation.This time last year we predicted a big rise in native advertising, and while it hasn’t necessarily proved untrue – well, it’s hardly been the year’s marketing phenomenon either! This time, we look at AMP and Machine Learning as key trends for 2017, as voted by our SEO Consultants.

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RT @JR_ELKIN: @GLDigital @PPCMasters We (@BrandVerity) look forward to listening to @hannahkimuyu's presentation! Have a great event!

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The key elements to understand & get right for your #UX & #CRO efforts explained at our dedicated event on 9th Feb… https://t.co/Nk1qWI4mVj

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Some great #career & #progression #advice from @AndreasPouros as part of an interview for @idgconnecthttps://t.co/AupVp5eo9O

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The four things that'll be important in the world of #UX & #CRO in 2017 explained in our #predictions article… https://t.co/dGYxBUaluJ

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Campaign success will be defined by how well customer-driven data is utilised to feed decisions via… https://t.co/UbHK31ygmT

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Join us at our #UXandCROdeepdive #event for insights on why understanding user behaviour is core to success… https://t.co/v4X5KgFKI4

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Our COO & Co-founder @AndreasPouros talks career advice & his advice to those looking to progress via @idgconnecthttps://t.co/AQdZahdeHo

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Here's how & why #brands need to prepare their #content for #voice #search as it continues to grow in relevance… https://t.co/5xDFX0QriP

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The digital #affiliate #marketing model has evolved with the rise of #social #media, empowering the consumer… https://t.co/Ox3vyFZ35E

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Here's how to make your #organic listings more effective in four steps #SEO #optimisation https://t.co/LtgYhljXY2 https://t.co/hVGQ5XRVc2

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#virtual #reality due to keep growing this year as #experiences on offer are proving to be beneficial to #customershttps://t.co/XVJOXzDXj7

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2017 will be year of fully #data driven #marketing, where it'll define most if not all the decisions #brands make… https://t.co/ZRIl9PxWfg

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Is your #content ready for #voice #search? Our Content Marketing Strategist explains how to #optimise for it… https://t.co/GazsWPzRfR

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Our Head of SEO, Bea Patman, speaks on the key #challenges #marketers face and why they need to be overcome… https://t.co/FLCNN2BilU

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#virtual #reality is set to grow further in 2017,& here's why it's an interesting channel to consider for… https://t.co/3DyjCcxqjY

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#marketing spend is on the up, but are marketers spending #budget effectively? #IPABellweather via @exchangewirehttps://t.co/LEwaCuGPeX

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Using #data to ensure that #customers are at the heart of your #campaigns via @_netimperative_https://t.co/YYorCac3Dc

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Join us at our #UXandCROdeepdive for insights on why understanding user behaviour is core to success… https://t.co/558yh7sSw5

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Only a few hours left to vote for work our lovely #design & #build team did for #CurrysPCWorld & #Bose @AWWWARDShttps://t.co/zgzN0Wwsy9

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Our wonderful Director of Paid Media @hannahkimuyu will be a headline speaker at #PPCMasters17 talking on #mobilehttps://t.co/cwzgNS2s46

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Our Head of #CRO & #UX explains the #optimisation #trends she believes will be most important in 2017 #predictionshttps://t.co/A2QfSoUZi1

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Discover which areas of #CRO & #UX will dominate in 2017 and why they're of value to #digital #marketershttps://t.co/BLHBsE0Nol

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Our Head of #SEO addresses some of the key issues for #digital #marketers in 2017 #pay #budget #measurementhttps://t.co/oaF9bXY7RR

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RT @Maria_Amelie: Having a master class with @Dixon_Jones at @GLDigital #majestic Seo #seo https://t.co/iY0c8nOt3I

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Get more out of your site & make use of your #data by improving your understanding of #CRO & #UXhttps://t.co/D6ewxw0DyG

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Look out... #virtual #reality is set to grow further in 2017, so it's time to get to know it a bit better… https://t.co/U7WSCoCIge

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Our Head of #CRO & #UX predicts that #haptic feedback will be 1 of a few key trends this year #digital #predictionshttps://t.co/O2xsKinS34

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Use your #data smartly to put your #customers at the heart of your #campaigns via @_netimperative_https://t.co/9zq44xdaLD

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"1/3 marketers struggle to prove ROI; need to prove how more budget can improve campaigns" via @exchangewirehttps://t.co/6si6WOO8dq

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RT @_netimperative_: Top data marketing tips: Putting customers at the heart of campaigns https://t.co/vUHwKXV3vz @GLDigital #bigdata #anal

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Understand more on the value #UX & #CRO can deliver to your business at our exclusive #event https://t.co/izT5reAd28 https://t.co/eiyGuJLdzJ

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