Ewelina Ledo

Articles by Ewelina Ledo

Ewelina is a Paid Media Performance Director at Greenlight Digital, working within the Paid Media team.

Magazine

Paid Search Do's And Don'ts At Christmas

Paid Search Do's And Don'ts At Christmas

Most people don’t think about Christmas until after Halloween and Bonfire Night. However, online retailers need to review the key areas of paid search account management around summer time in order to be fully prepared for the shopping madness that is December – and the earlier that PPC begins being planned, the better.

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