Elena Vendramin

Articles by Elena Vendramin

Elena is a Marketing Executive at Greenlight Digital, working within the Marketing team.

Blog Posts

The planning and buying of TV advertising

The planning and buying of TV advertising

On the 18th of October, we had the pleasure of hosting Ian Lomas and James Wilkins from integrated media and marketing agency RP2 Global for a talk on TV advertising planning and buying, as part of our Greenlight Academy training and development programme.

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Blog Posts

Instagram Stories: getting your strategy right

Instagram Stories: getting your strategy right

A recent L2 report revealed that brands are over two times more likely to upload videos to Instagram ‘Stories’ compared to Snapchat, which has contributed to significant growth for Instagram since the feature was added in 2016. What’s more, the channel offers exciting advertising and audience parameters for digital marketers – and thanks to the creative, timely content brands are posting, it also boasts great engagement rates.

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