Eleana Gkogka

Articles by Eleana Gkogka

Eleana Gkogka is a Senior Digital Designer at Greenlight Digital, working within the Creative team. 

Blog Posts

Design With Intention

Design With Intention

Before I design anything, the first question I ask myself is, "what’s the goal?". Why? I like to define the intent of the design and come up with a plan of action. While the plan might not be perfect, unique, or the sole solution, it might unravel hidden walls or traps… or treasures; it’ll inform all of my decisions and help me achieve 'the ultimate goal'.

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Blog Posts

2018 trends: Abstract, organic, and geometric design

2018 trends: Abstract, organic, and geometric design

By now, you might think that everything has been done before and there’s no room for innovation in digital design – but this couldn't be further from the truth. New ideas or creative recycling of older ideas keep popping up as brands push to attract the most attention possible (and their designers seek to impress).

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Blog Posts

Introducing marketing techniques to site pages

Introducing marketing techniques to site pages

The marketing sector is very goal-oriented, and there are plenty of useful engagement tricks which marketers use to stand out from all the noise that bombards users online. Very subtle changes in content and visuals can have a huge impact, and there are plenty of engagement techniques that digital marketers can apply when it comes to product pages – here are my top seven.

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