David Liversidge

Articles by David Liversidge

David is Head of Online2Store, Google

Blog Posts

Understanding how online influences offline

eCommerce is big business – it’s now estimated to be worth a staggering £5 trillion a year globally. But that’s only part of the story. Sales through offline stores, branches and call centres still account for over 90% (Source: Forrester) of all retail turnover in most European markets, making traditional channels the primary sales channel for many organisations. But online research has changed consumer behaviour beyond all recognition - the “prosumer” has arrived. Google's David Liversidge, explains.

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