Articles by Ciaran McManus
Ciarán McManus is a Social Media Strategist and is charged with conceptual planning and executing innovative content strategies. His role encompasses industry research, content planning and the writing of collateral for clients ranging from retail to travel industries.
By Ciaran McManus | 04 February 2014 |
Social media predictions tend towards superficial chatter about the rise and fall of channels – with every self-proclaimed social media ‘ninja’ or ‘guru’ claiming the inside line. The tides will surely come and wash away the underperformers with predictable regularity, but the next social tsunami will appear with little warning.
By Ciaran McManus | 06 August 2013 |
Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.