Christina Tsiripidou

Articles by Christina Tsiripidou

Christina is a Digital Account Manager and is responsible for overseeing projects for clients across Paid Media, SEO and Social Media channels. With specialist experience in the retail sector, the portfolio of leading clients she works across include major Fashion and Hair Care brands.

Blog Posts

Google Shopping: Get Ready for the Big Changes!

Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.

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