Catriona Macleod

Articles by Catriona Macleod

Catriona is Marketing Executive at Greenlight. Catriona manages a wide range of marketing projects for Greenlight's multiple services including printed collateral, industry reports, website content, case studies and email campaigns.

Roundtables

Greenlight's 2014 Predictions

What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience targeting....watch out for the blooper at the end!

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Blog Posts

A day in the life of a...Digital Designer

In this series of blog posts, we give you an insight into what it's like to work at Greenlight! In this blog, meet Catherine Pearson, who offers a view into a day in the life of a Digital Designer.

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Recruitment

Recruitment Sector Report, Issue 7, October 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Recruitment sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Generic keywords, Job title-specific keywords, Location-specific keywords.

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Insurance

Insurance Sector Report, Issue 18, October 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Insurance sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Health Insurance, Home Insurance, Motor Insurance, Pet Insurance, Travel Insurance.

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Retail Banking

Retail Banking Sector Report, Issue 18, October 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Banking, Borrowing, Savings & Investments.

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Gaming

Gaming Sector Report, Issue 12, October 2013

A 360˚analysis of the most important search terms, trends and benchmarking data in the Gaming sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: Bingo, Casino, Poker, Sports Betting.

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Energy

Energy Sector Report, Issue 3, October 2013

A 360˚analysis of the most important search terms, trends and benchmarking data in the online Energy sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: Dual Fuel, Electricity, Energy, Gas.

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