Callen Johnson

Articles by Callen Johnson

Callen is a Display Executive on the Display team.

Magazine

Programmatic Native Advertising

Programmatic Native Advertising

In the digital display and video space, programmatic ad buying is fast becoming the standard way to trade media; and now, thanks to recent advances in both technology and industry guidelines, native ad inventory can be traded programmatically too.

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Blog Posts

Google relinquishes ‘last look’ auction privilege

Google relinquishes ‘last look’ auction privilege

Google has announced that it’s going to be altering its auction process to no longer favour its own bids over other exchanges. As a result, it has relinquished the ‘last look’ privilege that it previously held through the DoubleClick AdExchange, which allowed Google to bid on every impression, resulting in it having the ability to outbid other buyers in auctions.

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