Callen Johnson

Articles by Callen Johnson

Callen is a Display Executive on the Display team.

Blog Posts

Google relinquishes ‘last look’ auction privilege

Google relinquishes ‘last look’ auction privilege

Google has announced that it’s going to be altering its auction process to no longer favour its own bids over other exchanges. As a result, it has relinquished the ‘last look’ privilege that it previously held through the DoubleClick AdExchange, which allowed Google to bid on every impression, resulting in it having the ability to outbid other buyers in auctions.

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