Ben McAneny

Articles by Ben McAneny

Ben is a Senior Account Manager and specialises in the management of both Paid and Organic channels, managing clients across the fashion retail, luxury food and beverages and telecoms verticals, across 26 international markets. Ben contributes to the strategic and creative direction of these clients and is responsible not only for formulating and presenting results and strategy to them, but also managing implementation internally at Greenlight. 

Blog Posts

Google's Waze paves the way for monetisation with accurate ads

10 years ago, when Google maps was first released, the search giant had already foreseen that the future of Search was going to be related to mapping. However, by adding another feather to its bow compliments of its acquisition of Waze, serving users with relevant, non-infringing ads within the mapping interface is now finally being realised.

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