Becky Potter

Articles by Becky Potter

Becky is a Junior Display Planner Buyer within the Display team.

Magazine

Generate Brand Exposure With Display

Generate Brand Exposure With Display

The Black Friday period is saturated with brands and advertisers looking to maximise exposure, which makes inventory expensive and, to a degree, inefficient. To maximise returns, it’s important to develop a granular and strategic approach to your activity planning.

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Magazine

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

As we move into a period where programmatic spending is outdoing direct display, it makes sense that the processes by which we plan programmatic activity are progressing beyond just using data to execute programmatic buys. But what does this mean for how we plan programmatic activity?

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