Bea Patman

Articles by Bea Patman

Bea is Head of SEO at Greenlight

Press

Marketers: Innovative ways to secure that budget

Marketers: Innovative ways to secure that budget

The digital marketing industry has a reputation for constant change. It is an industry where marketers can really make an impact on business performance, but some are frustrated that they cannot achieve as much as they would like to.

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Magazine

Understanding UX As An SEO Ranking Factor

Understanding UX As An SEO Ranking Factor

Having UX and SEO teams working closely together means that they can easily identify the many ways in which the respective channels overlap as well as the benefits that each team can bring to one another’s traditional KPI sets. With this is mind, it's time for digital marketers to wake up to the benefits of uniting these teams.

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Press

Addressing the challenges in the marketing industry

Addressing the challenges in the marketing industry

The marketing industry is often associated with innovation and creativity. In fact the Department for Culture, Media and Sport found that creative businesses contributed £84.1bn to the British economy, with creative industries growing at double the rate of the UK economy and marketing as one of its strongest sectors. Clearly it is an exciting growing industry to work in, but what is it really like to work in marketing?

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Magazine

The SEO Brief: Developments In Mobile & App Search Optimisation

The SEO Brief: Developments In Mobile & App Search Optimisation

SEO loves its tropes; if we’re not insisting for the thousandth time that 'content is king’, we’re predicting that next year really will be ‘the year of mobile’. We’ve become so accustomed to heralding in each new year with this particular forecast that it feels a bit strange to be calling an end to the tradition. But do so I must, because here’s the thing – I think The Year of Mobile just happened.

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Blog Posts

All hail the year that content remains king

All hail the year that content remains king

Akin to Great Britain’s celebrations of Queen Elizabeth II becoming the longest-reigning UK monarch this year, the marketing world will enjoy similar celebrations in 2016, as content – for yet another year – reigns king. Alright, it’s not the most ground-breaking prediction. Or original. In fact, it doesn’t sound like much of a prediction at all just yet. But a brief look back over the past year in advertising should help illustrate just why we believe that all roads point to editorial content in 2016.

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