Angela Knibb

Articles by Angela Knibb

Angela Knibb is a Campaign Manager at Greenlight. She manages a team of Analysts and Senior Analysts working on a range of Paid Media accounts from fashion, retail, finance to travel. Angela contributes to the strategic and creative direction and is responsible for the implementation of builds and optimisation in line with account strategy.

Blog Posts

Is "Not Provided" a Big Deal for PPC?

Is "Not Provided" a Big Deal for PPC?

Recent rumours in the search world have been confirmed in Google’s Developer blog that Google is planning on blocking the search query data from third parties.

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Blog Posts

Google’s “Enhanced Campaigns” – A challenge for advertisers?

Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.

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Blog Posts

Is it worth bidding on generics?

The fact is your generic keywords will always be more expensive than your brand terms, as the space will always be more competitive with so many brands and resellers vying for the same audience. Unless your PPC strategy is heavily brand focussed, one would also expect there to be significantly more generic keywords then brand terms within the account.

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