Andreas Pouros

Articles by Andreas Pouros

Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.

Blog Posts

Five little-known search marketing tips for the travel sector

Watch your business reap the benefits as you apply each of our handy, up-to-the-minute SEO & PPC tips.

 

1. Get your singulars and plurals right

Whether to target singular or plural versions of specific search terms is not an issue in paid search; the more search term variations the better...

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Give your search marketing some competitive advantages this Christmas

We're half-way through the 'golden quarter' and all reports seem to suggest this won't be a great Christmas for the retail sector. Consumer confidence has been seriously knocked by the increasingly worrying economic uncertainties around us. Inflationary pressures, the shrinking availability of c...

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My thoughts on Wolfram Alpha

Whilst I can see what Wolfram Alpha is trying to achieve, (both enviable and interesting), it isn't really that impressive when the search mechanism is restricted to selected databases and feeds.

The general approach is sound - using structured data from vetted sources to build a searchable knowle...

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Social proof and search marketing – winning the click

What is social proof?

Social proof is when people in ambiguous social situations have their actions guided by the assumption that other people are better informed about a situation than them.

There are countless examples of social proof in action offline:

This surrendering of personal will and the i...

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Two channels. One search. Zero excuses

Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums.We at Greenlight, have found that managing the medium as one can increase budget efficiency by 30% on average.

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Who should own your social media monitoring?

PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?

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Why regular content is so important for websites from both an SEO and consumer engagement perspective

Regular content production is one of the great areas where what is good for search engines is also good for your readers so new, regular content really does provide a more substantial benefit than you might initially think. There are three main reasons why:

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