Articles by Andreas Pouros
Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.
Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers
By Andreas Pouros | 31 January 2013 |
Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.
By Andreas Pouros | 12 December 2012 |
Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.
Google’s own social endeavours with Google+ might be more successful than most have initially speculated
By Andreas Pouros | 27 April 2012 |
Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.
By Andreas Pouros | 29 August 2007 |
Google filed a new patent on the 26th April entitled 'Document Scoring based on Document Inception date'. The patent, authored primarily by Google's Head of Webspam, Matt Cutts, is Google's latest patent aimed at protecting the methods they employ, or plan to employ, to better rank websites in their search results.
By Andreas Pouros | 28 September 2007 |
Last month I focused on Google's evolving user interface and how the incorporation of multimedia elements into Google's search results (called Universal or Integrated Search) represents the biggest series of user interface changes at Google since the launch of AdWords. This evolution has brought with it an increasingly aggressive incorporation of images, videos, maps, and more into Google's standard search results pages, making it imperative that websites optimise those different data types to exploit the increasing levels of traffic they are delivering.
By Andreas Pouros | 31 October 2007 |
This month the focus is on how to optimise your video content so that you can get the best possible visibility in Natural Search for that content. There are typically three ways a consumer will use a search engine to find your video content.
By Andreas Pouros | 05 June 2008 |
Gaming is one of the hardest industries to find Search Marketing success within, but if you can get it right the rewards are enormous. My top 10 considerations can be found below - good luck!
1.The 'gaming industry' is not one industry 2.The big search terms are very big search terms 3. Limit...