Andreas Pouros

Articles by Andreas Pouros

Andreas has spent the last fourteen years building, managing, and mentoring digital businesses to success. He is co-founder and COO of Greenlight Digital, which has been regularly ranked in the Sunday Times Tech Track 100 Fastest Growing Companies and in the Deloitte Technology Fast 50. Andreas and his teams have driven over £15 billion worth of incremental value to their clients, including the likes of Hiscox, HSBC, The BBC, Legal & General, Sky, and a further 50 FTSE250 clients, utilising market defining knowledge and experience in branding, design, web development, SEO, Paid Search, Social Media, and marketing technology.

A highly respected and highly experienced digital marketing expert and innovator, he was entered into the Who's Who of Britain's Business Elite in 2009, and his views and opinions have been quoted by publications such as The Wall Street Journal, The Financial Times, Internet Retailer, CIO, Fox, MSN, eWeek, MediaPost, and is a regular contributor to eConsultancy.

Andreas has also sat on the Advisory Board of FF&P Private Equity for the last four years, applying his knowledge and experience in digital marketing and technology to the management of a multi-million pound fund.

Blog Posts

Greenlight’s Ultimate Guide to….the 404 status code & SEO

Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. Here is Greenlight’s guide to the 404 error and SEO: What it is, the impact on SEO and the possible solutions.

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Blog Posts

Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers

Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.

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Blog Posts

Google has re-launched a UK mortgage comparison service

Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.

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Blog Posts

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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What impact could Facebook make in search?

With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search? Research conducted by Greenlight found that 50% of Google users have clicked on a sponsored listing in Google at least once and equally, 50% of Facebook users have engaged with Facebook advertising to the same extent.

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3 interesting ways to display SEO data and information in innovative and strikingly useful ways

I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.

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Blog Posts

Social Search is finally here!

Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect your preferences and also incorporate content shared by people in your Google+ Circles. This is a major change to how Google’s search results are assembled. Here's a brief overview of what this really means for us as marketers.

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