Andreas Pouros

Articles by Andreas Pouros

Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.

Blog Posts

Exploiting Universal Search Part 1

Last month I focused on Google's evolving user interface and how the incorporation of multimedia elements into Google's search results (called Universal or Integrated Search) represents the biggest series of user interface changes at Google since the launch of AdWords. This evolution has brought with it an increasingly aggressive incorporation of images, videos, maps, and more into Google's standard search results pages, making it imperative that websites optimise those different data types to exploit the increasing levels of traffic they are delivering.

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Exploiting Universal Search – Part 2

This month the focus is on how to optimise your video content so that you can get the best possible visibility in Natural Search for that content. There are typically three ways a consumer will use a search engine to find your video content.

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Blog Posts

Search Marketing for the Gaming Industry – Top 10 Considerations (Part 1 of 2)

Gaming is one of the hardest industries to find Search Marketing success within, but if you can get it right the rewards are enormous. My top 10 considerations can be found below - good luck!

1.The 'gaming industry' is not one industry 2.The big search terms are very big search terms 3. Limit...

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Blog Posts

Search Marketing for the Gaming Industry – Top 10 Considerations (Part 2 of 2)

Continued from Traffic Report, June 2008.

1.    The 'gaming industry' is not one industry 2.    The big search terms are very big search terms 3.    Limited long tail but not for long 4.    Plan for Seasonality 5.    Loyal users aren't so loyal...

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Five little-known search marketing tips for the travel sector

Watch your business reap the benefits as you apply each of our handy, up-to-the-minute SEO & PPC tips.

 

1. Get your singulars and plurals right

Whether to target singular or plural versions of specific search terms is not an issue in paid search; the more search term variations the better...

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Give your search marketing some competitive advantages this Christmas

We're half-way through the 'golden quarter' and all reports seem to suggest this won't be a great Christmas for the retail sector. Consumer confidence has been seriously knocked by the increasingly worrying economic uncertainties around us. Inflationary pressures, the shrinking availability of c...

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My thoughts on Wolfram Alpha

Whilst I can see what Wolfram Alpha is trying to achieve, (both enviable and interesting), it isn't really that impressive when the search mechanism is restricted to selected databases and feeds.

The general approach is sound - using structured data from vetted sources to build a searchable knowle...

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