Andreas Pouros

Articles by Andreas Pouros

Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.

Blog Posts

Know, speak, and challenge for mobile success

It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience. Read on to find out more from our COO, Andreas.

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Magazine

Digital Marketing in China: What you need to know

Digital Marketing in China: What you need to know

Every 1.6 seconds a new Internet user is added to the Chinese Internet population – which now stands at 618 million users. They are spending more and more time online – from 18.7 hours per week to 20.5 hours in the last 12 months alone. However, there are fundamental differences – Political, Economic, Social, and Technological – that make digital consumers in China and those in the West markedly different

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Magazine

Wearable Technology: What you need to know

Wearable Technology: What you need to know

Wearable technology is not new. As far back as 1810, Breguet made something called a 'pocket watch' for Caroline Murat, the Queen of Naples. In the last few years, however, we have observed a solid change of pace, largely as a result of a maturing Internet, the miniaturisation of technology that has made smart devices a feasible size to wear and firms like Google leading from the front.

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Blog Posts

The World Wide Web is a quarter of century old this month – but what might life be like had it not been invented?

March marks a quarter of a century since the genesis of the World Wide Web’s conversion from an idea on paper to what it is today, the fastest-growing communication medium of all times. But what might life be like had it not been invented?

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Blog Posts

Greenlight’s Ultimate Guide to….Infinite Scroll & SEO

Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.

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Blog Posts

Greenlight’s Ultimate Guide to….the 404 status code & SEO

Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. Here is Greenlight’s guide to the 404 error and SEO: What it is, the impact on SEO and the possible solutions.

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Blog Posts

Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers

Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.

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