Articles by Andreas Pouros
Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.
By Andreas Pouros | 18 September 2014 |
Wearable technology is not new. As far back as 1810, Breguet made something called a 'pocket watch' for Caroline Murat, the Queen of Naples. In the last few years, however, we have observed a solid change of pace, largely as a result of a maturing Internet, the miniaturisation of technology that has made smart devices a feasible size to wear and firms like Google leading from the front.
The World Wide Web is a quarter of century old this month – but what might life be like had it not been invented?
By Andreas Pouros | 10 March 2014 |
March marks a quarter of a century since the genesis of the World Wide Web’s conversion from an idea on paper to what it is today, the fastest-growing communication medium of all times. But what might life be like had it not been invented?
By Andreas Pouros | 09 October 2013 |
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.
By Andreas Pouros | 25 September 2013 |
Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. Here is Greenlight’s guide to the 404 error and SEO: What it is, the impact on SEO and the possible solutions.
Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers
By Andreas Pouros | 31 January 2013 |
Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.
By Andreas Pouros | 12 December 2012 |
Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.
Google’s own social endeavours with Google+ might be more successful than most have initially speculated
By Andreas Pouros | 27 April 2012 |
Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.