Articles by Adam Bunn
Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.
By Adam Bunn | 28 February 2012 |
On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights series. The post contains an unprecedented amount of detail about what Google has been up to, although as ever there is plenty of scope to read between the lines, get things wrong and generally be infuriated by the fact that you’ll end up with more questions than answers by reading it. That’s where I come in. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post” but, never one to turn down a challenge, I’m going to do just that. Today I'm covering the first 10 changes, join me later for the rest!
By Adam Bunn | 06 February 2012 |
By Adam Bunn | 20 January 2012 |
What users search for can tell search engines about the strength of a brand, because the strength of a brand directly influences those searches. So here’s my prediction: next year, the confluence of user signals influencing search engines’ perception of brand strength, and everyone being on the “social media helps us build links” band wagon, will make 2012 The Year of Social Link Building.
By Adam Bunn | 25 October 2011 |
It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play for this not to be the case, but have you ever wondered exactly how much rankings fluctuate in any given day? We have, so recently we decided to do a little test. At Greenlight we already rank check an eye popping number of keywords on a pretty regular basis, but for this test we decided to up the ante. We took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening). 1,000 Keywords, 1,000,000 URLs, 24 Hours, This should be interesting...
By Adam Bunn | 20 October 2011 |
Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.
By Adam Bunn | 22 September 2011 |
Late last week Google wrote a blog post announcing a new way of telling search engines about pagination. This has prompted me to talk a bit about pagination from an SEO perspective, what I recommend to clients right now and how Google's new method could change this.
By Adam Bunn | 17 August 2011 |
Mega sitelinks, jumbo sitelinks, super sitelinks. Call them what you will, the test that Google has been running for a week or so on expanded sitelinks appears to have gone live.