Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

View the blog post

Blog Posts

2012: The Year of Social Link Building

What users search for can tell search engines about the strength of a brand, because the strength of a brand directly influences those searches. So here’s my prediction: next year, the confluence of user signals influencing search engines’ perception of brand strength, and everyone being on the “social media helps us build links” band wagon, will make 2012 The Year of Social Link Building.

View the blog post

Blog Posts

How much do Google rankings fluctuate in a day?

It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play for this not to be the case, but have you ever wondered exactly how much rankings fluctuate in any given day? We have, so recently we decided to do a little test. At Greenlight we already rank check an eye popping number of keywords on a pretty regular basis, but for this test we decided to up the ante. We took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening). 1,000 Keywords, 1,000,000 URLs, 24 Hours, This should be interesting...

View the blog post

Blog Posts

Google's Search SSL encryption – How online marketers can plug the “unknown” data gap

Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.

View the blog post

Blog Posts

Pagination for SEO

Late last week Google wrote a blog post announcing a new way of telling search engines about pagination. This has prompted me to talk a bit about pagination from an SEO perspective, what I recommend to clients right now and how Google's new method could change this.

View the blog post

Blog Posts

Google Mega Sitelinks Live

Mega sitelinks, jumbo sitelinks, super sitelinks. Call them what you will, the test that Google has been running for a week or so on expanded sitelinks appears to have gone live.

View the blog post

Blog Posts

FBI Poker Crackdown Fuels Rise in Google Searches & FTSE Poker Shares

The big news in online gaming over the weekend is the seizure and closure by the FBI of a number of online poker sites (Full Tilt, Poker Stars and Absolute Poker). The sites are alleged to be in violation of federal laws that prohibit gambling in most US states.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2015 Greenlight. All Rights Reserved Terms & Conditions