Articles by Adam Bunn
Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.
By Adam Bunn | 31 January 2011 |
Earlier this month I wrote as part of our 2011 SEO predictions about how search engines were likely to take an even more aggressive stance towards duplicate and low value content this year. On Friday Matt Cutts announced an algorithm update that does just that. The update, which somewhat unusually for a Google algorithm change doesn't yet appear to have been christened with a catchy moniker, tightens duplicate content filters and tries to make a better job of identifying the original source of duplicate material.
By Adam Bunn | 28 February 2012 |
On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights series. The post contains an unprecedented amount of detail about what Google has been up to, although as ever there is plenty of scope to read between the lines, get things wrong and generally be infuriated by the fact that you’ll end up with more questions than answers by reading it. That’s where I come in. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post” but, never one to turn down a challenge, I’m going to do just that. Today I'm covering the first 10 changes, join me later for the rest!
By Adam Bunn | 06 March 2012 |
Part 3 of my analysis of Google's algorithm, index and SERP changes in February. Welcome back to what is literally the longest blog post ever written (even Michael Martinez over at SEO Theory doesn't have a patch on me). In this post I'll be going through changes 21-30.
By Adam Bunn | 01 March 2012 |
Second part of my analysis of the 40 changes Google made in February 2012. Welcome back everyone. In this post I'll be going through changes 11-20. If you haven't caught this series of posts from the beginning, I'm working my way through the 40 changes that Google have made to their algorithms, indexing and search results in February.
By Adam Bunn | 06 February 2012 |
By Adam Bunn | 25 October 2011 |
It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play for this not to be the case, but have you ever wondered exactly how much rankings fluctuate in any given day? We have, so recently we decided to do a little test. At Greenlight we already rank check an eye popping number of keywords on a pretty regular basis, but for this test we decided to up the ante. We took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening). 1,000 Keywords, 1,000,000 URLs, 24 Hours, This should be interesting...
By Adam Bunn | 20 October 2011 |
Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.