Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

2011 SEO Predictions

What’s in store for natural search in 2011? Among other things, we are predicting Google and Bing will offer app search before the year is out, competition between Bing and Google will hot up and duplication filters will get even tougher as the search engines take more drastic measures to limit the amount of resource they spend on less valuable content and maximise the focus on everything else.

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Google algorithm update slams duplicate content

Earlier this month I wrote as part of our 2011 SEO predictions about how search engines were likely to take an even more aggressive stance towards duplicate and low value content this year. On Friday Matt Cutts announced an algorithm update that does just that. The update, which somewhat unusually for a Google algorithm change doesn't yet appear to have been christened with a catchy moniker, tightens duplicate content filters and tries to make a better job of identifying the original source of duplicate material.

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Google Algorithm Changes in February - Part 1

On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights series. The post contains an unprecedented amount of detail about what Google has been up to, although as ever there is plenty of scope to read between the lines, get things wrong and generally be infuriated by the fact that you’ll end up with more questions than answers by reading it. That’s where I come in. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post” but, never one to turn down a challenge, I’m going to do just that. Today I'm covering the first 10 changes, join me later for the rest!

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Google Algorithm Changes in February - Part 3

Part 3 of my analysis of Google's algorithm, index and SERP changes in February. Welcome back to what is literally the longest blog post ever written (even Michael Martinez over at SEO Theory doesn't have a patch on me). In this post I'll be going through changes 21-30.

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Google Algorithm Changes in February - Part 2

Second part of my analysis of the 40 changes Google made in February 2012. Welcome back everyone. In this post I'll be going through changes 11-20. If you haven't caught this series of posts from the beginning, I'm working my way through the 40 changes that Google have made to their algorithms, indexing and search results in February.

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Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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How much do Google rankings fluctuate in a day?

It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play for this not to be the case, but have you ever wondered exactly how much rankings fluctuate in any given day? We have, so recently we decided to do a little test. At Greenlight we already rank check an eye popping number of keywords on a pretty regular basis, but for this test we decided to up the ante. We took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening). 1,000 Keywords, 1,000,000 URLs, 24 Hours, This should be interesting...

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