Articles by Adam Bunn
Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.
By Adam Bunn | 19 October 2012 |
The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.
By Adam Bunn | 10 August 2012 |
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.
By Adam Bunn | 29 May 2012 |
Without thinking about this for too long, my instinct would be to assume that not many people search in more than one language. The results from Greenlight's Search & Social Media Survey (2011-2012) however, suggest quite the opposite.
By Adam Bunn | 10 May 2012 |
When Google circulated their algorithm/infrastructure updates in March, I foolishly attempted to comment on every single one. This month Google have been so kind to let us know about 50 more changes, but since finding something useful to say about them all proved to be incredibly arduous last time, albeit interesting in a kind of academic way, below I've picked out the ones that are actually of note.
By Adam Bunn | 06 March 2012 |
Part 3 of my analysis of Google's algorithm, index and SERP changes in February. Welcome back to what is literally the longest blog post ever written (even Michael Martinez over at SEO Theory doesn't have a patch on me). In this post I'll be going through changes 21-30.
By Adam Bunn | 01 March 2012 |
Second part of my analysis of the 40 changes Google made in February 2012. Welcome back everyone. In this post I'll be going through changes 11-20. If you haven't caught this series of posts from the beginning, I'm working my way through the 40 changes that Google have made to their algorithms, indexing and search results in February.
By Adam Bunn | 28 February 2012 |
On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights series. The post contains an unprecedented amount of detail about what Google has been up to, although as ever there is plenty of scope to read between the lines, get things wrong and generally be infuriated by the fact that you’ll end up with more questions than answers by reading it. That’s where I come in. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post” but, never one to turn down a challenge, I’m going to do just that. Today I'm covering the first 10 changes, join me later for the rest!