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Press

Greenlight nominated for seven awards at the DADI Awards 2018

Greenlight nominated for seven awards at the DADI Awards 2018

The DADI Awards nominations were published on the 7th of September, and we’re proud to announce that we’ve been shortlisted for seven awards this year. The DADI Awards recognise and reward the very best in digital based on demonstrable evidence of clear strategic thinking, innovation, effectiveness, and results – and we’re very excited to have been shortlisted across a wide range of categories.

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Greenlight on Twitter

Unique #data insights are highly valuable to businesses, and deliver real impact and results when used to inform… https://t.co/Q1KfTP8jPU

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There's a high correlation between featured snippets and #voicesearch results. Learn more in our #bloghttps://t.co/y0C9qNN2cv

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Greenlight on Twitter

While we’re always looking for efficiencies within #paidsearch, to drive true #efficiency, organic and paid channel… https://t.co/7SiCORLczY

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What's it like to be a #Content Strategy Manager at #Greenlight? Find out in our #blog https://t.co/vooNi986ET https://t.co/K36ekYRXEf

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It’s important to make decisions based on what #data from testing tells us, and not on our opinions… https://t.co/knZ4hrnQt2

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Before participating to a #podcaset consider optimising your bio to show off your expertise and highlight key event… https://t.co/0zOAVjCPUP

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Just like the rest of us, #influencers have said things that they regret. The issue is they've said it on the… https://t.co/POBVKY4fH0

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Greenlight on Twitter

Why legacy high street businesses like Homebase and House of Fraser are dropping like flies via @Real_Businesshttps://t.co/796rY8lMUB

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How should #data inform your #customer #experience #strategy? We'll be tackling the topic in full at this year's… https://t.co/C2R87TIQA9

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Retail and brand #marketers are facing the need for rapid #digitaltransformation. Our whitepaper, produced in colla… https://t.co/vl3HzWJOYC

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Magazine

Using Audiences To Find Your Customers

Using Audiences To Find Your Customers

Audiences, and audience-centred targeting methods, have been the centrepiece of every successful paid search campaign in recent years. Thanks to their ability to serve valuable customer insights to advertisers and help narrow down targeting to the most likely potential customer, audiencetargeting considerably increases efficiencies across campaigns and channels, while also maximising relevancy and perceived user value.

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32% of #marketers are addressing the #voicesearch change by reassessing product names to reflect how users speak. R… https://t.co/3D49XyMSKX

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If you’re looking to drive #efficiency you should really be looking to integrate your #PPC and #SEO channels, and f… https://t.co/Dk9M3OntEQ

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When assessing whether a #user will be able to successfully navigate through your site, a key area to consider is t… https://t.co/rZDBdWDJEB

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Check out some exciting roles open at Greenlight, for anyone looking to work in a fast-paced and stimulating enviro… https://t.co/ohMZ3PwzAl

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In #video production everything starts with a #script, and Celtx can provide all the script formatting you should n… https://t.co/tPQMHi63nr

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Above all, #paidsearch is known for being transparent and visible, which can lead to the misconception that paid se… https://t.co/DErMUuizYA

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There are many ways to set up a tests for your #paidsearch #campaigns. Find them out in our latest #articlehttps://t.co/m35uXLJVnp

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