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The #digital future isn’t bleak and, if anything, is geared towards being ever-more efficient and focused, which is… https://t.co/wrcvRhL9v8

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Magazine

Amazon: Retail's Biggest Disruptor

Amazon: Retail's Biggest Disruptor

The UK high street has changed drastically over the past decade, with brands facing more challenges than ever to thrive in today’s customer-first world. All the while, digital ad spend has been creeping up steadily year-on-year, and online consumption and behaviours have seen customers evolve to become more digitally-oriented than ever. So, as many brands look to focus their marketing efforts in order to flourish both online and offline, there’s a wider challenge at hand: Amazon. Amazon’s immense customer base and capabilities are certainly worth consideration for retailers, as they mark a clear opportunity to increase sales through greater visibility on Amazon. But are marketers really capitalising on the opportunity?

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In an opinion piece, brevity is better than bloat. In a guide, longer is better, because you need to lead the reade… https://t.co/FfYsPoHuRu

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As more consumers buy #technology supported by #virtualassistants, adoption will grow, and so will the need for… https://t.co/9BZNPdHI6e

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Don't miss our latest magazine reviewing our predictions for 2018, focusing on #paidsearch, #display, #affiliates a… https://t.co/L6n4CUbPEP

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#Google provides #advertisers with the opportunity to add #performance #metrics to their #YouTube activity, encoura… https://t.co/DbH6jP3BLv

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Find out how the #performance #marketing funnel is evolving at the #PILIVE18 panel where our Head of Affiliates, Ma… https://t.co/apMt35bZCM

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Find out what it's like to be a #CRO (Conversion Rate Optimisation) & #UX executive at Greenlight in our blog… https://t.co/XMnU9mGvtX

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In #video production everything starts with a #script, and Celtx can provide all the script formatting you should n… https://t.co/zy5pzqpboF

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Retail and brand #marketers are facing the need for rapid #digitaltransformation. Our whitepaper, produced in colla… https://t.co/XSeTzE8oTZ

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We're thrilled about this year's #FoM18 where we'll be speaking about how #data informs customer experience strateg… https://t.co/X1dK9fKRfI

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Press

State Of The Industry: Retail (September 2018)

State Of The Industry: Retail (September 2018)

As part of our new state of the industry series, we’ll be gathering the latest trends and insights in retail, and summarising the data as key stats that marketers can digest easily and quickly. Our September edition covers everything from consumer behaviour, online buying patterns, how purchases are being influenced, the role of mobile, and how retailers are tackling current challenges and opportunities.

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Each #attribution model has its merits and disadvantages, and is better or worse suited to different #marketing nee… https://t.co/Pobrq7nmvs

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Our Paid Media Executive discusses #Instagram TV in her latest #blog https://t.co/qiyJUnsFtv https://t.co/vk3EoD23rk

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Not quite the fully autonomous searching machine, #Google still relies on the human touch to perfect its search… https://t.co/NmSnAJCp4R

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If you’re looking to drive efficiency, you should really be looking to integrate your #PPC and #SEO channels, and t… https://t.co/qkA4LxN3YX

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Users want faster and better #digital experiences when browsing #online, and that extends to what's expected on… https://t.co/nGkRAHX0zX

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Check out some exciting roles open at Greenlight, for anyone looking to work in a fast-paced and stimulating enviro… https://t.co/FWMRV6y9t2

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In any website, information and #UI components should be clearly presented and defined. Read more in our #bloghttps://t.co/qizDlLgpN7

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Google Search Console developers haven't been resting on their laurels https://t.co/i3LvUn9Gi8 https://t.co/dQnlurbZWs

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With #targeting options becoming more plentiful and more sophisticated, advertisers can enjoy many more options whe… https://t.co/wF8tqyr7vG

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It's worth doing your research to make sure any #podcasts you want to guest on are being listened to by your target… https://t.co/3GWyOoLFZx

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Don't miss our #podcast discussing how volatile and uncertain times impact paid media, with a particular focus on o… https://t.co/1n8QRC0aah

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#Amazon #Marketing Services is Amazon's self-serve #paidsearch platform, which offers tools to help vendors run sea… https://t.co/iAHETFPYmM

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What #attribution model is best suited for your #campaign? Find out in our #article https://t.co/NkTPtcudki https://t.co/MR8U99y2rD

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If #Google is indeed using contributor reputation to determine #content quality and relevancy, features such as aut… https://t.co/Bq8hN8u3w8

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Our Paid Media Analyst shares her top tips on account optimisation and bid #strategies in her latest #articlehttps://t.co/658v4NbcbN

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Jump into the typical day of a Content Strategy Manager at #Greenlight. Read more in our #bloghttps://t.co/h5KtCRkGKQ

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Domain authority is no longer the only metric that needs to be considered for #blogs. Read more here… https://t.co/z4ldSvUFVz

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Check out our latest whitepaper, produced in collaboration with @etail, covering the topic of… https://t.co/d9S2mHJe5c

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#Audiences, and audience-centred #targeting methods, are the centrepiece of every successful paid search #campaignhttps://t.co/UzbIM2ze2I

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One of the one of the most common requests from #SEOs was to have more details on how #Google bots see a specific U… https://t.co/y0UTVUIR4l

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Featured snippets are the perfect #voicesearch result: short, informative, and pulling from high-ranking authoritat… https://t.co/grmT3IoAoO

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Nowadays, #consumers not only use multiple devices to search, they tend to spend more time #online interacting… https://t.co/1QF8fMTSME

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Ever wondered what's it like to be a Senior Paid Media Analyst at #Greenlight? Find out in our latest #bloghttps://t.co/iHvAd1w2qL

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The user shouldn't feel confused or frustrated as they navigate through a #website https://t.co/Enz2PV7hOS https://t.co/4hIhoYHSfJ

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#Mobile sites need to facilitate user journeys and allow people to accomplish what they intended to without encount… https://t.co/IRilLA8oJH

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It might be a good idea for #brands to take advantage of #Instagram TV before the space gets too competitive… https://t.co/DCupvanvqb

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Don't miss our latest open roles, for anyone looking to work in a fast-paced and exciting environment - find all ou… https://t.co/vNS6kykXK3

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#Instagram is a popular channel for #brands who want to advertise using formats such as photo #ads, carousel ads, a… https://t.co/Tq9zCPr4D3

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Lately, #podcasts have been quite a hot topic, with 58% of podcasts' listeners spending one to five hours each week… https://t.co/H8sAaKYBbb

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As a #UX/UI (user experience/user interface) #designer, my job is anchored around remembering that the user is at t… https://t.co/hyC3HYTQiL

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#Google Search Console developers haven't been resting on their laurels, and in addition to the URL Inspection Tool… https://t.co/8LO5cvhkC0

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Don't miss our #podcast discussing how volatile and uncertain times impact #paidmedia, with a particular focus on t… https://t.co/ZCfZixVJMV

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We're thrilled about our seven nominations at this year's @dadiawards. Read more on the nominations and awards her… https://t.co/KwcvKeq6Po

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In a world where there's more options and messages to pay attention to than ever before, people value relationships… https://t.co/EsJRjobACV

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How does the typical day of a Senior Paid Media Analyst look like at Greenlight? Find out in our #bloghttps://t.co/aJZZV7euJs

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As #website authority and #content relevancy have long been established ranking factors, will content contributors… https://t.co/XtkCcQAgIj

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In order to service the paid media funnel in the most optimal way, a different set of audiences can be used a… https://t.co/CXZoC5mzYf

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Nowadays, #consumers not only use multiple devices to search, but they also tend to spend more time online interact… https://t.co/luNozp6xKq

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RT @AutoDMPromo: RT @GLDigital: How can two channels that should work hand in hand, but often don’t – #PPC and #SEO – work together to driv…

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What's it like to be a Content Strategy Manager at Greenlight? Find out in our #blog https://t.co/vooNi986ET https://t.co/Ea57CMzDdl

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Any #video #creative will tell you that far too much time, for their liking, is spent in pre-production, and that t… https://t.co/FdWjxuyspl

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Blog Posts

A day in the life of a… Senior Paid Media Analyst

A day in the life of a… Senior Paid Media Analyst

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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The rise of #AI driven optimisation tools, such as bid #strategies, offer the opportunity to automate some of the m… https://t.co/9Gwlug9dOv

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How should #data inform your #customer #experience #strategy? We'll be tackling the topic in full at this year's… https://t.co/P7KdCCiJDt

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Find out how we helped Furniture Village along in its #digitaltransformation journey thanks to our customer-centric… https://t.co/qa9z11vLaH

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Ever wondered what's it like to be a #Content Strategy Manager? Find out in our #blog https://t.co/vooNi986ET https://t.co/ZwAP2bbxkN

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As #website authority and #content relevancy have long been established ranking factors, will content contributors… https://t.co/prRaGF0cmo

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How can two channels that should work hand in hand, but often don’t – #PPC and #SEO – work together to drive effici… https://t.co/YSB1FvA7TN

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Over 50% of users will abandon a #mobile site if it takes more than three seconds to load. Find out more in our… https://t.co/juwf2WQScX

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In #paidmedia, if the account structure has been built out well, it’s easier to add in new keywords on the fly… https://t.co/vt0CUeK7JN

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Your #site should be functional across a wide range of platforms or #devices, such as low contrast screens or small… https://t.co/1mged42cde

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What unifies all effective expert #partnerships is a snug fit between a #brand's messaging and the expert's area of… https://t.co/C74y9qSBoZ

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#Amazon #Marketing Services (AMS) is Amazon's self-serve #paidsearch platform, which offers tools to help vendors r… https://t.co/oetWtasqoG

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#Instagram is a popular channel for #brands who want to #advertise using formats such as photo ads, carousel ads, a… https://t.co/5LPXtj1nYx

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Check out some exciting roles open at Greenlight, for anyone looking to work in a fast-paced and stimulating enviro… https://t.co/Dni54XZeep

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Everything you need to know about #Google Search Console's url inspection tool explained by our #SEO Performance Di… https://t.co/OBueKXAk9M

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#Data-driven attribution has been a game changer for #paidsearch specialists. Learn more in our article… https://t.co/wNzxblJPWO

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'#Influencer industry' continues to constantly grow and become more saturated, and #bloggers and #vloggers alike ar… https://t.co/6greVvMEhJ

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RT @IanPBuckingham: Is culture transformation keeping pace with digital innovation? Reflections on a fascinating meeting at @GLDigital host…

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#Instagram now reaches one billion users, which highlights the potential of #IGTV from an #advertising perspective… https://t.co/HzEFloSw0R

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An overwhelming number of bosses claim brands are failing to evolve with customers. Full article via @Real_Businesshttps://t.co/pvQYEIEGDy

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In order to service the paid media funnel in the most optimal way, a different set of audiences can be used a… https://t.co/KFtlVYJjzx

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Unique #data insights are highly valuable to businesses, and deliver real impact and results when used to inform… https://t.co/wUPYkOfA29

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TrueView for Reach joins a list of initiatives from #YouTube to improve its #video #ad offerings and adapt to the c… https://t.co/43rWBJ6Vu9

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"Marketers must now own the complete journey of the customer lifecycle, and not just think about cherry-picking tou… https://t.co/NndulZglAa

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Ever wondered what the day of a #CRO & #UX Executive looks like at Greenlight? Find out in our #bloghttps://t.co/9uOHjjUpth

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There are several targeting options available through bid #strategies; which option you use depends on the overall… https://t.co/MYyTfnZt29

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To show people why your methods make sense, draw on the #data. Whether that's a survey, a #marketing study, or a sc… https://t.co/mgplnb2f5V

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While you might have differing goals for paid and organic search, when both appear in the same space, it’s worth me… https://t.co/YcOLWZuIKk

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The average #voicesearch answer is 29 words long, hitting the right balance of being informative and concise, all a… https://t.co/r922kjcfEN

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There are various elements to a successful #Google #Shopping #strategy, but at the crux of it all is a well-opti… https://t.co/rr40arr6tf

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57% of UK #consumers spend more on #brands to which they are loyal https://t.co/df69UtipBk https://t.co/LeEIxKYf1J

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Don't miss our #podcast discussing how volatile and uncertain times impact #paidmedia, with a particular focus on t… https://t.co/ckjx5YtoPf

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What does #IGTV mean for #paidsocial? Find out in our #blog https://t.co/qiyJUnsFtv https://t.co/LfJYBi3dw0

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Don't miss our Senior Paid Media Analyst's latest #article focusing on how #audience-centred #targeting methods can… https://t.co/x3hU7IQSN5

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Get our #paidsearch experts' tips & insights on how to create a winning #strategy in our latest magazine… https://t.co/GlG6Jmi4T0

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Although #Amazon Marketing Services isn't yet as advanced as other #paidmedia platforms, it offers the opportunity… https://t.co/D33BbC5giQ

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Even for smaller #video productions, simply knowing who and what needs to be on set on which day is invaluable. Rea… https://t.co/gwv8fBRrHb

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#PaidSearch advertisers often find themselves tweaking a campaign's structure, continuously adding or removing keyw… https://t.co/QTwqaOTVF5

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We're very pleased to have been nominated for seven #awards at this years' @dadiawards. Read more on the nomination… https://t.co/Z9wkCuYUff

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As more consumers buy #technology supported by #virtualassistants, adoption will grow, and so will the need for… https://t.co/KXguTuo8Fr

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What does the typical day of a #CRO & #UX Executive look like? Find out in our latest #blog https://t.co/qLP0IlJN9b https://t.co/4pnfFn1NHp

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To show people why your methods make sense, draw on the #data. Whether that's a survey, a #marketing study, or a sc… https://t.co/Cfw3LeN2gM

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Glasses have left the building! Our #Creative and #Videography team had a great time shooting for @Visiondirect_UK'… https://t.co/8iKYJPN61p

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Don't miss our Paid Media Manager's latest #article covering the focal areas that #digital #marketers need to get r… https://t.co/Nn8XsFysXC

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Historically, bidding has been one of the main tasks in an Analyst’s day, however, there’s so much other work that… https://t.co/Z6XZdX9UQB

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Be consistent in your messaging and make sure to show your #brand personality. Read more in our #bloghttps://t.co/1loOsALBRl

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Tools such as Celtx help ease some of the most challenging parts of the #video production, leaving you free to shoo… https://t.co/cdDeS7gmhr

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High street businesses are dropping like flies. Full article via @Real_Business https://t.co/IZxF5R0tkS https://t.co/2r8qfJPeqe

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We know we need to focus on getting the basics right when we build our accounts, so that future tests, expansions,… https://t.co/pbht99FzyQ

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Whatever you decide to #test, make sure it’s in line with your business objectives, and that it’s a fair test, by f… https://t.co/od9cWPpVe7

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In his latest #article our Paid Media Manager shares his cheat sheet to #Google #Shopping and feed management. Chec… https://t.co/nkjxixJHtk

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While you might have differing goals for #PPC and #SEO, when both appear in the same space, it’s worth measuring bo… https://t.co/YvNexBD2qF

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The easier your #web page is to read, the easier your #content will be returned on #voicesearch results… https://t.co/SIzjW4QIKh

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Learn more about Furniture Village and their #digitaltransformation journey in our latest #videohttps://t.co/TzlqR0KfSU

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To show people why your methods make sense, draw on the #data. Whether that's a survey, a #marketing study, or a sc… https://t.co/YTCVTIi0ks

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It's worth doing your #research to make sure any #podcasts you want to guest on are being listened to by your targe… https://t.co/E7l6RDCVV2

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Many #brands are now evaluating the return on investment of #influencer #marketing. Read more in our #bloghttps://t.co/oSUV85V5f9

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Don't miss our #podcast discussing how volatile and uncertain times impact #paidmedia, with a particular focus on t… https://t.co/krMC1ud9iU

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We're thrilled to announce that we've been nominated for seven #awards at this years' @dadiawards. Read more on the… https://t.co/qz1e4pas9p

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Something to bear in mind when starting with #Amazon Marketing Services is that the platform is relatively new, so… https://t.co/LnyYAc7hr6

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"Marketers must now own the complete journey of the customer lifecycle, and not just think about cherry-picking tou… https://t.co/VDwwF8gV9o

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We're hiring! Check out our latest exciting open roles on our LinkedIn page https://t.co/xKX9Bvze8m https://t.co/rIK46N9kmD

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Ever wondered what's it like to be a #Content Strategy Manager? Find out in our #blog https://t.co/vooNi986ET https://t.co/SNGJzHl4RQ

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What are the factors to consider when creating a #voice search-focused #strategy? Find out in our #bloghttps://t.co/SuLq0sMBwx

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It's evident that unique #data #insights are highly valuable to businesses, and deliver real impact and results whe… https://t.co/tEvqZngPsJ

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Trust is the building block of any relationship. For commercial companies, it helps build #brand #loyalty or… https://t.co/CTsIBrNyRA

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Find out what it's like to be a #CRO (Conversion Rate Optimisation) & #UX executive at Greenlight in our blog… https://t.co/iehMaPx1kS

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In an opinion piece, brevity is better than bloat. In a guide, longer is better, because you need to lead the reade… https://t.co/6Afp21zqHb

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In #paidsearch we all use the #automations at our disposal to improve performance and speed in our accounts,… https://t.co/MG0xEIoUk7

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