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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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#Brand identity and consistency should be considered across all #channels in which the #audience interacts with the… https://t.co/ry9FJ3F7JO

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Clients demand increasing #measurability of #PR efforts, which #print fails to produce to a satisfactory degree… https://t.co/jisCK9t9kj

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Currently, #Amazon #Marketing Services provides three different #ad types to help advertise #products and push… https://t.co/PWBn7pifaF

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A #picture speaks a thousand words, so how many words can an #animated picture portray? Learn more on the most inte… https://t.co/iXmuaj9i8X

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#AI in #PaidSearch allows #marketers to focus more on finding new opportunities to point the machines at, rather th… https://t.co/V1SdqtbLhN

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#Brands and #PRs should also take into consideration trust flow as a metric to measure #blogshttps://t.co/8oxTb3eDeo

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AMP articles are favoured by #Google, and even have their own top stories carousel at the top of organic #searcheshttps://t.co/IE3SGemfK7

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Jump into the typical day of a #Content #Strategy Manager at #Greenlight - read more in our # blog… https://t.co/W6LIElMoRt

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#VoiceSearch results pages are much faster than most #webpages - learn more in our #blog https://t.co/uT0hG1biSg https://t.co/vKLYLSLIRP

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Get our #experts' #tips and #insights on how to plan for successful #BlackFriday and #Christmas campaigns across… https://t.co/5JL7hFA9Dk

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Understand what it's like to walk in the shoes of a #content #strategy #manager for a day in our latest #bloghttps://t.co/TbkgbYQQ1z

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Recent #research has found that businesses with strong revenue and profit growth rely on #data for the majority of… https://t.co/Kowl94RADV

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"#marketers need to start thinking about how to integrate #voice #search into their #digital #strategy, to avoid fa… https://t.co/z4GNHAEVIX

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"32% of #digital #marketers admit to losing sleep due to fears about how the competition from Amazon will impact th… https://t.co/0HZrvQhcvu

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How to turn #challenges into #opportunities in #digital explained in our latest #podcast featuring our Head of Paid… https://t.co/q145Ud5yCs

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"TrueView for Reach joins a list of initiatives from YouTube to improve its #video #ad offerings and adapt to the c… https://t.co/pMkWUfbG84

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"It’s not just about moving business #online, it’s about taking action to understand #customers and how you can dif… https://t.co/xBJmY4xrMr

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Our Head of Paid Search featured in @TheDrum where she explains how to turn challenges into #opportunities in… https://t.co/4b9NB5AGbL

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#Voice #search is growing in #importance, but how should SEOs optimise for it? Our #SEO Performance Director explai… https://t.co/KV3KnFGwpS

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#Data-driven #marketing is due to be a top priority for #brands in 2018, despite only 45% admitting to making use o… https://t.co/ax1wpPCdKe

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What are the concerns around using #influencers to promote your #brand? And how should #success be measured? Find o… https://t.co/WqIRXUdntQ

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"57% of UK consumers spend more on brands to which they are loyal" - read our blog to understand how to build… https://t.co/ypAY4O7iZK

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Get our experts' #tips and #insights on how to #plan for #BlackFriday and #Christmas so you can maximise your resul… https://t.co/lKLP0GzcZp

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Interesting article by @Moz on how to efficiently filter #spam, #bots, and other junk #traffic in #GoogleAnalyticshttps://t.co/CxqHWLniVQ

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#data driven #marketing is due to become a top priority for #marketers this year - our #blog explains how data… https://t.co/C7pT0qgF93

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Our recent #research reveals that a third of #digital #marketers have lost sleep worrying about sleep from #Amazonhttps://t.co/krR42EYKS1

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We're thrilled to be #nominated once again at the #RARDigitalAwards, not long to go until we find out who the winne… https://t.co/9Ja5FUaqr2

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Read our #blog on #Amazon #Marketing Services to find out the best way to approach #AMS and how to get the most out… https://t.co/1TOGCLcWkX

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Our CEO @AndreasPouros explains why #retailers will become more susceptible to losing customers to the likes of… https://t.co/lb08sEk0zl

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In our latest #greencast, our Head of Paid Search explains the challenges #digital #marketers are facing in light o… https://t.co/QEDuTybp6T

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Discover what it's like to be a #Content #Strategy Manager at Greenlight thanks to our latest #dayinthelifeof blog… https://t.co/2DqHy9YJCs

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Excited for the @IABUK Engage event today where our Head of #Display will join the panel on the topic of #DOOH - le… https://t.co/O38UqsoBaS

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#Voice #search will impact how #product titles will need to be written for #Shopping, to make them more suited to h… https://t.co/eT5KRon249

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You can expect as many as 93% of #brands to choose #agencies based on their brand #safety policies and ability to s… https://t.co/fn7IOCDmHi

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Make sure that you've got clear values that are reflected in all the #communications that you do as a #brandhttps://t.co/COw8ojreoH

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Find out what's it like to be a #CRO & #UX Executive at #Greenlight in our #blog https://t.co/qLP0IlJN9b https://t.co/zbadDl4Kbj

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#Google's major update to its ranking #algorithm for #mobile will see page speed play a bigger role… https://t.co/rt9yDWP4fi

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The old ways of measuring #communications via column inches, #impressions and #advertising value equivalencies are… https://t.co/xQnr6CVbsN

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Always ask #influencers to run through their #content calendar to make sure everything aligns with your #brand to a… https://t.co/xKxnMEPNFS

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With proper #integration, paid teams’ #data can be used to test and hone messaging for maximum #engagement, and fin… https://t.co/lEN6QzSsTD

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#Google provides #advertisers with the opportunity to add #performance #metrics to their #YouTube activity, encoura… https://t.co/rRbtdLA45i

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#Experiential #events are a great way to create a #multichannel #campaign https://t.co/6FzQQmBkwR https://t.co/LDhN0KOp8z

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RT @BitPosterUK: Bitposter Break-Out Session at @IABUK Engage this week: A panel discussing the opportunities in #OOH for Digital Agencies.…

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Consider baking #expert opinions into the very heart of your #content #marketing efforts, and you'll have laid the… https://t.co/B5C13MGFPS

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82% of all #online #content will be #video by 2021 https://t.co/zC6pWcKSOX https://t.co/w7gBJ33GAe

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Adding a frequently asked questions #page will help users find answers to their #questions and will also improve… https://t.co/DIg20ppjmV

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Sometimes spending a big #budget doesn't necessarily mean a big #ROI https://t.co/aMd761pXpf https://t.co/0xDDd1FyNU

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Find out what's it like to be a #Content #Strategy Manager at #Greenlight in our #blog https://t.co/vooNi986ET https://t.co/wsAaaUSVzt

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Our Head of #Display will speak at this years' @IABUK Engage event on the topic of #DOOH - learn more here… https://t.co/YmGpfeRVlu

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Our Paid Media Executive discusses #Amazon #Marketing Services in her latest #blog https://t.co/7VfArMSBB6 https://t.co/jMvwnDy8ET

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There's no doubt that #AMPs have their merits, given that faster #webpages generally improve bounce rate and lead t… https://t.co/Ht2wjfRgWW

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Blog Posts

A day in the life of a… Content Strategy Manager

A day in the life of a… Content Strategy Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Your #website should be functional across a wide range of #platforms or #devices https://t.co/df69UtipBk https://t.co/MpO9bkmSeG

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Press

Greenlight’s Head of Display speaking at IAB Engage London

Greenlight’s Head of Display speaking at IAB Engage London

We're pleased to announce that our Head of Display, Fahmi Mohammed, will be speaking at this year's IAB Engage 2018: Moving Forward event, which is taking place on 7th June in London. The event will see some of digital’s top industry experts discuss how technology has changed the way we perceive and engage with the world around us, as well as what this progress means for brands when it comes to challenges and opportunities.

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For commercial #companies, trust helps build #brand #loyalty or #customer commitment and can be the reason your… https://t.co/1soxSlMWqo

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#Mobile #sites need to facilitate user journeys and allow people to accomplish what they intended to without encoun… https://t.co/nRerOW7QDa

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#Clicks isn’t always the most effective tactic for #campaign #performance https://t.co/UP3gOKjMH4 https://t.co/z6rszjy8Yk

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#Brands that start to 'test and learn' for #voice #search now will benefit in the long run, as it's not long until… https://t.co/QSAUTjrb3S

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Short-form #videos drove a new wave of innovative and entertaining methods of #storytelling while engaging with use… https://t.co/fBCObeYyz3

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We should work with more fluid #insights rather than rigid #ideas. #Digital should make sweet music with #TV, and o… https://t.co/mS1tdGB6su

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It's now more crucial than ever to conduct a few checks when working with #influencers, such as reviewing a few pos… https://t.co/eBa0bGvtLh

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#Voice #search will impact how #product titles will need to be written for #Shopping, to make them more suited to h… https://t.co/xX3Lgcf2cO

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At present, #affiliate #networks charge an override fee, which is effectively a commission on top of the… https://t.co/MnnASD6ky6

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With the increasing move to #digital, the days of writing and distributing text-heavy #press releases and #pitchinghttps://t.co/5HPtWpXc09

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We should also be looking to our #content #marketing #strategies to shore up organic #traffic levels… https://t.co/KrLfDtQ5MV

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There're a lot of #writing hangovers which people carry with them https://t.co/c8grS0WtRs https://t.co/49iFDxPVLC

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Many #brands are now evaluating the return on investment (#ROI) of #influencer #marketing https://t.co/aMd761pXpf https://t.co/DceNUxbbfz

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Nowadays, #AI is already impacting our #work and the way we lead our lives https://t.co/UP3gOKjMH4 https://t.co/3oDdSfh5aA

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When assessing whether a user will be able to successfully navigate through the #site, a key area to consider is th… https://t.co/i4cYsBCPVJ

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#YouTube ad performance was based on engagement and reach #metrics, however, but performance metrics can now highli… https://t.co/QdepaZKlkz

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The easier your #web #page is to read, the easier your #content will be returned on #voice #search results… https://t.co/qwwpY2kjP5

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