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Featured Snippets are the perfect #voicesearch result: short, informative, and pulling from high-ranking authoritat… https://t.co/R1R02A31BW

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Have a peek at the top topics from this years' #Rakuten Symposium. Read more inour #blog https://t.co/Wqrt4Wc3Of https://t.co/jRoOLj2YhH

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When #PPC and #SEO channels are at the top of the page, it makes sense to consider whether your investment in… https://t.co/ssISsmYC1m

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In #PaidSearch we’re seeing an increase in the number of tools and functionalities to #automate important dail… https://t.co/60895Zkf40

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The #search space is bound to get more competitive as often there'll be only one #result to a question, which might… https://t.co/rMK0n7s6oJ

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When assessing whether a user will be able to successfully navigate through a #website, a key area to consider is t… https://t.co/vBljeu7CV5

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The most predominant tactic #marketers are adopting to address #voicesearch is reassessing product names?to reflect… https://t.co/xqfyh37ufW

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Domain authority is no longer the only #metric that needs to be considered for #blogs https://t.co/aMd761pXpf https://t.co/6TuzIGzDHT

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Jump into the day of a CRO & #UX Executive at #Greenlight, read more in our #blog https://t.co/qLP0IlJN9b https://t.co/0Bir2sWUX3

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There's a place for expert endorsement or opinion in #branded #content, but it must come across as genuine… https://t.co/CJoAeRDjnK

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In what ways can volatile and uncertain times impact #paidmedia? Find out in our #podcast #Greencasthttps://t.co/sLCbv3hS5k

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#Amazon #Marketing Services is a self-serve #paidsearch platform, which offers tools to help vendors run search… https://t.co/cfYZsr7Tvt

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In over 40% of #voicesearches, featured snippets are provided as results, meaning that brands and publishers now ha… https://t.co/LNJzgeg071

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Looking to capture attention with your own how-to guide? Here are some top techniques https://t.co/zC6pWcKSOX https://t.co/IAKYbojC9c

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Our latest #magazine on all things #PaidSearch is out. Don't miss our top tips on how to grow #performance, drive… https://t.co/YXkTA63K4k

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With @LoveIsland's season finale airing tonight, find out what #retail #brands share the highest affinities with th… https://t.co/qfHmWsiuts

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It's worth doing your research to make sure any #podcasts you want to guest on are being listened to by your target… https://t.co/LPAy3mowT2

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To build trust, engage with your #audience, give them space to talk to you, and be sure to talk back to them… https://t.co/UhKw7zzkeK

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While #video formats help #advertisers when it comes to increasing #brand awareness, more traditional formats still… https://t.co/Q6QeXn6LJi

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We know very well that working in #content means there’s always a want for more of it at every left, right and cent… https://t.co/JpUTFrd4FT

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In 2018, the 'influencer industry' continues to constantly grow and become more saturated, and #bloggers and… https://t.co/3keTFUZMvj

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While there are differing factors to determine rank for #PPC #ads and #SEO listings, both share the same space. Rea… https://t.co/lqjQxWhtG6

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RT @PerformanceIN: Research from @GLDigital illustrates the gap between awareness and action?when it comes to adapting to voice?search tech…

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Blog Posts

Google’s updated search quality rating guidelines: It’s not what you know, it’s who you know

Google’s updated search quality rating guidelines: It’s not what you know, it’s who you know

Not quite the fully autonomous searching machine, Google still relies on the human touch to perfect its search algorithms and ranking factors. Over 10,000 people are contracted by Google as 'search quality raters', conducting reviews on the calibre of pages in search, and reporting on the highest quality results. The rating guidelines which these search quality raters follow have recently been revised.

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We're extremely proud to announce that our Client Partner, Bea Patman, has been included in @TheDrum's UK 50 Under… https://t.co/uLmvOeJr9h

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Tools such as #Celtx help ease some of the most challenging parts of the #video production, leaving you free to sho… https://t.co/vBwHnDYH8f

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43%?of marketers?will be investing their #marketing budget into #advertising with #Amazon to reach customers throug… https://t.co/xFyMWS35GK

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Press

Greenlight’s Client Partner, Bea Patman, included in The Drum’s 50 Under 30 List

Greenlight’s Client Partner, Bea Patman, included in The Drum’s 50 Under 30 List

We’re proud to announce that, Bea Patman, Client Partner at Greenlight, has been included in The Drum’s UK 50 Under 30 Women In Digital 2018. The list honours and celebrates women under 30 who are delivering outstanding work and change in the UK digital industry, demonstrating outstanding talent and potential.

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Magazine

Integrating Paid And Organic Search

Integrating Paid And Organic Search

I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance online while spending less money. While we’re always looking for efficiencies within paid search – dropping the CPCs over here, improving the ads over there – to drive true efficiency, organic and paid channels need to be integrated.

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A #picture speaks a thousand words, so how many words can an #animated picture portray? Learn more on the most inte… https://t.co/p4CkVuYpwE

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We have the #technology to #retarget someone and follow up on their partially invested attention to a #TV ad with s… https://t.co/8plafxka3X

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#Voicesearch is expected to represent 50% of all searches by 2020 as user behaviour continues to change… https://t.co/GYPCtegVtF

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29% of #digital #marketers aren’t actively doing anything to address the impact of #voicesearch on the industry. Le… https://t.co/2CBGhS7gb1

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RT @DigiAcademy: Voice search trends: Marketing gap between awareness and action? https://t.co/xxQcIMywcI @GLDigital #voicesearch #SearchMa

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If you’re looking to drive #search efficiency you should be looking to integrate your #channels, and follow a metho… https://t.co/kFE1V86Svf

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RT @Lovely_Mobile: Marketers not addressing the impact of #voice #search, according to @GLDigital https://t.co/MoEIyt3o6c #digital #marketi

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How does the typical day of our #Content #Strategy Manager look like? Find out in our #blog https://t.co/vooNi986ET https://t.co/qCcyRBXJn2

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You should look to use winning messaging from #PPC #ads to inform #metadata and page title wording. Learn more on h… https://t.co/vFuHW9jaXG

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What are the implications of #Facebook Partner Categories' removal for #advertisers? Find out in our #bloghttps://t.co/BOVqF4nSuB

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Don't miss our Creative Director and Director of Paid Media & Data Insights speaking at this year's… https://t.co/3LxrqGf1pS

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Have a peek at this year's #CogX most interesting topics, discussing ethics, #AI and #fakenews. Read more in our… https://t.co/awrLU59UAg

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RT @MMMagTweets: 29 per cent of marketers aren't doing anything to deal with the rise of voice search, according to new data from @GLDigita

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In order to be a successful #podcast guest, you need to be interview-worthy, so it's key to work on building both y… https://t.co/ZhvrG6bXSc

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If you're not producing top-tier #content that scratches a real itch, you won't keep #readers interested… https://t.co/hWUiH6ZFIv

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Only 1.71% of #voicesearch results use the query exact #keywords in the page title tag, highlighting little correla… https://t.co/HttUOjusre

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#Patterns are usually more interesting than raw numbers, highlighting the difference between exponential growth and… https://t.co/J17wCezfOf

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For #content #marketing to truly work in the wider sense, it’s crucial to think of the expanding reach your content… https://t.co/QmbnCQrKYX

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Find out what the typical day of a CRO & #UX Executive at #Greenlight looks like in our 'A day in the life of a...'… https://t.co/4IsPWiHILr

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In her latest #blog, our Paid Media Executive discusses #Amazon #Marketing Services https://t.co/7VfArMSBB6 https://t.co/krRRdqvoYG

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Identity and consistency should be considered across all channels in which an #audience interacts with a #brandhttps://t.co/D9ksei3BLA

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In what ways can volatile and uncertain times impact #paidmedia? Find out in our #podcast #Greencasthttps://t.co/i323yFqxRT

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Domain authority is no longer the only #metric that needs to be considered for #blogs https://t.co/aMd761pXpf https://t.co/4VQ5pV41lG

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In #design, new ideas or #creative recycling of older ideas keep popping up as #brands push to attract the most att… https://t.co/v8IuHiS5pg

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At each step of the #design process, from wireframes to finalised design, designers should ask themselves the quest… https://t.co/iRN7rQsavV

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With @LoveIsland ending next week, find out what are the #retail #brands sharing the highest affinities with the… https://t.co/xUldpp4y7U

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What is #trust, and how can it be built and act as a powerful tool for #brands? https://t.co/df69UtipBk https://t.co/zBuSfxA8Bv

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If you’re looking to drive #search efficiency you should be looking to integrate your #channels, and follow a metho… https://t.co/C2tjW88Ana

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#Spotify floated on the stock market, but what does this mean for the #programmatic #display industry? Find out in… https://t.co/p4vWtCMHXF

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It’s important to maintain consistency across #channels in terms of #brand image, slogans and USPs, but it’s also k… https://t.co/rzFgCjzACt

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When looking for a #podcast to be a guest on, make a list of topic areas that you can cover during the interviews,… https://t.co/02f49XUdCt

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What were the most interesting topics at this year's #CogX? Find out in our Senior #Social Strategy Manager's #bloghttps://t.co/2T6E1V8UG2

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Always ask #influencers to run through their #content calendar to make sure everything aligns with your #brand to a… https://t.co/Ql9n2lzuoi

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Offline and #online #channels can’t be viewed in isolation. A study by #Google unveiled that 72% of #consumers visi… https://t.co/EU0B9pwwvc

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Magazine

Understanding Value And Impact Through Attribution Analysis

Understanding Value And Impact Through Attribution Analysis

Nowadays, consumers not only use multiple devices to search, but they also tend to spend more time online interacting with brands via numerous marketing channels before they make a purchase than ever before. This shift in consumer behaviour, coupled with the current pace of change, presents a big challenge to marketers who are looking to understand the true success of their paid search campaigns.

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In the modern day, #digital world, your #writing is competing with a myriad of other distractions… https://t.co/K1RjLgGVMt

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When the state of business is looking uncertain in your home #market, #internationalising gives you back the contro… https://t.co/4rTT5KKVCv

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What were the top topics of this year's Symposium? Find out in our Head of #Affiliates' #bloghttps://t.co/uli10qGfQa

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There’s been a shift in #PaidSocial from traditional product placement style paid social #ads to #content-based… https://t.co/voXqinmaVl

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Recent #research has found that businesses with strong revenue and profit growth rely on #data for the majority of… https://t.co/G959JuTP0q

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There's a place for expert endorsement or opinion in #branded #content, but it must come across as genuine… https://t.co/bXD6fqzJIH

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Lately, we've seen #brands and #designers experimenting with a combination of abstract, organic and geometric… https://t.co/VRGGqsEHJJ

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#AI will help us begin to unpick several problems faced in #programmatic trading https://t.co/UP3gOKjMH4 https://t.co/FsUWKpZ7YK

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There’s a clear desire within the #PaidSearch industry, to get to a place where we have a deeper understanding of t… https://t.co/NrtPK5ky6I

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#Google provides #advertisers with the opportunity to add #performance #metrics to their #YouTube activity, encoura… https://t.co/kQUS9OFekt

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Wind down your week with our latest #podcast on how volatile and uncertain times impact #PaidMedia #Greencasthttps://t.co/bjUb8ZMGIA

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