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Magazine

Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

The notion that artificial intelligence is supposed to ‘replace’ human intelligence can sound pretty scary. So, what will the world look like once we’ve developed a mind that can evolve faster than humans? Thinking of all the potential outcomes that could seemingly make sci-fi fiction novels feel like a not-so-distant reality adds more complexity to the picture.

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Blog Posts

2018 trends: Abstract, organic, and geometric design

2018 trends: Abstract, organic, and geometric design

By now, you might think that everything has been done before and there’s no room for innovation in digital design – but this couldn't be further from the truth. New ideas or creative recycling of older ideas keep popping up as brands push to attract the most attention possible (and their designers seek to impress).

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Paid media review of 2017, and what to expect in 2018

Paid media review of 2017, and what to expect in 2018

It’s that time of the year when we reflect on the year that just passed and look forward to the one that’s just begun. While it’s good to recap on all things we’ve done, tested, and run in the last year, it’s also important to start thinking about new ideas and trends for the new year. And what’s most exciting is that we often don’t know exactly what’s coming up.

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Blog Posts

Big budget programmatic, and even bigger brand safety

Big budget programmatic, and even bigger brand safety

Display advertising has seen steady growth for several years now, with many brands picking up programmatic as a key channel for both branding and performance. Zenith announced the results of its annual Programmatic Advertising Forecast this week, revealing that 67% of the world’s display advertising will be programmatic by 2019.

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Magazine

Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

For paid search, it should come as no surprise that we see artificial intelligence – and more specifically, machine learning – as the most exciting topic on the horizon. It involves using algorithms to determine intent and inform specific targeting based on data; and perhaps most excitingly for marketers, it means time savings and greater efficiencies.

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Twitter

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The third age of #consumption is defined as the era in which we're driven by #relationships, #experiences and… https://t.co/Gmv48N5BXw

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We may see #AI impact #SEO, but taking a step back and focusing on the foundations of a sound SEO #strategy is what… https://t.co/uhPiyOKDJ9

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Only relevant, attention-grabbing #ads will truly resonate with people. Read more in our #bloghttps://t.co/aIp2izH8Z4

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In the next few years, the focus on the #content #consumer will begin to grow, as will the quality of the content p… https://t.co/XAZ19HP5Gm

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Dave Trott explains what's a binary #brief and how it can improve #communication between teams… https://t.co/3TCclhgCrA

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#Tbt to our talk on joining the dots between #SEO and #UX at last year's #PLIVE17 https://t.co/ZXjqKGlWtc https://t.co/dRgbFwfMgx

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#Experiential #events allow for a multichannel approach, making sure you're hitting as many #customer touchpoints a… https://t.co/uRS1GkleY2

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Get our top #tips for #TV #planning and #buying in our #blog https://t.co/sREP2ZFcG3 https://t.co/eI3Gfd6b0I

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What's intelligent #tracking #prevention and why will it impact on your #display activity https://t.co/srNgnzjlAu https://t.co/bpQ9UEapfl

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Subtle changes in #content and #visuals can greatly impact on #product #pages. Learn more here… https://t.co/sjJcRuyLOk

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How your social media #strategy can benefit from #Facebook's cross-border #insights https://t.co/dR7KpO20ex https://t.co/d509ATrjEY

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Get the answers to the key marketers' questions on how to build #web #traffic correctly in our #bloghttps://t.co/jyO544xBGa

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Find out what's like to be a Senior #SEO Consultant at #Greenlight in our latest "A day in the life of a..." #bloghttps://t.co/wbgKqhtk8n

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Our #digital experts discuss what they think will be the #marketing #trends in #2018 in our latest #magazinehttps://t.co/FmgzLwOXAe

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A different perspective on what #GDPR can mean for #businesses discussed in our #blog https://t.co/GFzh73gtlh https://t.co/1u0H8A0nuD

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Furniture Village's Technical Project Manager discusses the brand's #digital #transformation journey in our … https://t.co/CJ1JktHKMr

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It's worth knowing the #traditional #media landscape in order to #communicate your #digital #PR campaign effectivel… https://t.co/3hFlYFXcbK

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When it comes to making an immediate #connection with your #reader - clichés aren't all that bad… https://t.co/cU0shgxSTC

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Blog Posts

A day in the life of a… Senior SEO Consultant

A day in the life of a… Senior SEO Consultant

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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One in ten #digital marketers aren't sure which #channels are the most valuable for their #campaigns. Full #report … https://t.co/H3uTCXFP07

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Ian Lomas and James Wilkins from @rp2globaltalk about #TV #planning and #buying in our #podcast #greencast … https://t.co/75o8DgyqZ1

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Have a look into the day of an #Affiliate#Manager in our #dayinthelifeof #blog https://t.co/QKdUhJM03d https://t.co/li3JUZDuX8

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The #HTTPS migration process broken down into a handful of steps. Learn more in our #blog https://t.co/TiPbMnt8tC https://t.co/yFyxistPYO

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We're moving towards a society where we carry less but still look for exciting and valuable #experiences. Read more… https://t.co/LFegKRpJ0z

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Our Head of Paid Search discusses VUCA environments and how #brands can create #opportunities in times of… https://t.co/wN5kw8eX8s

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The key purpose of internal #links, and the one which should be remembered above all others, is to guide users towa… https://t.co/9MpykCvhFl

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We may see #AI impact #SEO, but taking a step back and focusing on the foundations of a sound SEO #strategy is what… https://t.co/O4DoGrLrbi

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Dave Trott on #creative #thinking and #problem-solving, have a read in our #blog. #GreenlightAcademyhttps://t.co/gK8NKiooHS

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#Experiential #events don't need to have an enormous #budget behind them to be a success, it all comes down to what… https://t.co/iX69dyBAJL

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The #GDPR should encourage marketers to be more creative in how #data is used to influence their strategy, planning… https://t.co/PKM7X6YP93

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RT @productsup: What are today's challenges & tomorrow's opportunities in digital marketing? See what Greenlight's CEO, @AndreasPouros, has…

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Showcase ads have been made to be very visual and interactive for broad #product queries. Read more on #Google's… https://t.co/eZBxuwZney

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Find out what's like to be a #Data & #Insights Senior Strategy #Manager at Greenlight in our #blog https://t.co/abf5TDuNMz

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#Content #marketing is only poised to grow in the next few years, especially as more and more material is consumed… https://t.co/vrZjC8X25A

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What will be big in #digital #marketing in #2018? Our #experts discuss #trends and #insights for next year in our l… https://t.co/nH1y1avYlQ

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Our experts cover what they believe will be big in #digital in 2018 in our latest #Predictions #magazine https://t.co/2bTsZEFLE2

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When posting #Instagram Stories, it's crucial for #brands to post in a consistent and proactive way. Get our #tipshttps://t.co/crikZKQ1RY

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Why you should think about intelligent #tracking #prevention #ITP when considering your #display activity https://t.co/srNgnzjlAu

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The third age of #consumption is defined as the era in which we're driven by #relationships, #experiences and… https://t.co/IErpfHdoyj

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The #digital marketing landscape is fast-paced, challenging and competitive, and complexity will intensify as… https://t.co/jrSTJVWteE

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What's the relationship joining #SEO and #UX? Find out in our sum up of our Head of SEO's speech at #PILIVE17 https://t.co/ZXjqKGlWtc

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Dave Trott on #creative #thinking and #problem-solving, have a read in our #blog. #GreenlightAcademy https://t.co/0HO8tppBJ6

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#TV #advertising now encompasses much more than the traditional commercials we've grown used to - read more here https://t.co/sREP2ZWO4D

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Our Senior Copywriter talks us through the #copywriters' curse https://t.co/c8grS0WtRs

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Find out what's like to be a #Data & #Insights Senior Strategy #Manager at Greenlight in our #blog https://t.co/abf5TDuNMz

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#Tbt to our #Quiz night as part of the #GreenlightGives initiative to support local and national #charities and… https://t.co/rfcN5SYQ0i

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A DIY approach to #SEO and #online #marketing is not necessarily a bad thing, but it needs to be done properly. Rea… https://t.co/6OMM7wH15R

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Almost a quarter of world's population is on #Facebook, with 45% of users spending over an hour per week on it. Rea… https://t.co/bGxbGOrsdH

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How #Google Showcase #Shopping #ads can drive improved #awareness for brands, discussed in our #blog https://t.co/dXq3zFTNab

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What is the current state of #content #marketing? Find out in our #blog https://t.co/syeNheOiHU

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Have a look into the day of an #Affiliate #Manager in our #dayinthelifeof #blog https://t.co/QKdUhJupbF

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Ian Lomas and James Wilkins from @rp2global discuss the #planning and #buying of #TV #advertising in our latest… https://t.co/HQ0zK2R4Mv

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#Marketers can't look at #metrics in isolation, as it can lead to a tunnel-view approach to #campaigns, which can t… https://t.co/fVDmiTHw13

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Learn how traditional #PR can help your pitch stand out in the #digital era, read more in our #blog https://t.co/5vn2ULAzDF

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RT @cat_pearson: Killer illustrations by Marta Colmenero and a decent movie for the every cold night in January. Loving the Massive Movie C…

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Find out what a #dayinthelifeof a #Digital Account Director at Greenlight looks like. Read more in our #blog https://t.co/hictuIn6UK

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#Internal #links can be useful when you have many on-site pages with a similar #keyword focus https://t.co/C4ikAD7vOg

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How #experiential #marketing can help you showcase your #brand explained in our #blog https://t.co/6FzQQmBkwR

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#Facebook's cross-border #insights explained by our Paid Media Manager in her latest #blog https://t.co/dR7KpNKpmZ

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The #GDPR will change the dynamics of marketing interaction with #audiences and impact how consumers think about th… https://t.co/4f4UAdCXzZ

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What's intelligent #tracking #prevention #ITP and how will it affect your #display activity? https://t.co/srNgnzjlAu

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Very subtle changes in #content and #visuals can have a huge impact on #product #pages. Learn more here https://t.co/qvO1QMltrr

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Migrating to #HTTPS requires advanced skills, but the process can be broken down into a handful of steps. Learn mor… https://t.co/lMpbe8JRJS

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#Marketers can't look at #metrics in isolation, as it can lead to a tunnel-view approach to #campaigns, which can t… https://t.co/tIqFVIZIru

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Our #digital experts discuss what they think will be the #marketing #trends in #2018 in our latest #magazine https://t.co/2bTsZEFLE2

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A simple and clear #brief can enable #creative teams to produce better quality output thanks to the clarity of what… https://t.co/Nfj9VDAKI6

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We're moving towards a society where we carry less but still look for exciting and valuable #experiences. Read more… https://t.co/5ufmH7BTRu

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What's a VUCA landscape and how can #businesses operate within its conditions? Find out in our #blog https://t.co/SlMlWGDM5q

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Have a peek into the day of a #Digital Account Director at Greenlight in our latest #blog https://t.co/hictuIn6UK

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#TV isn't dying, but the channel has seen a massive change. Marketers need to consider this when approaching broad… https://t.co/KM3rditzVD

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Focus on the #content #consumer -as opposed to the #brand or search engine- will begin to grow, as will the quality… https://t.co/fxpYvRiMmb

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