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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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With #Brexit looming, we’re still unclear as to what the impact on #trade links will be - full article via @TheDrumhttps://t.co/WwuJSNjPIL

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#AI will help begin to unpick problems faced in #programmatic #trading and, as it develops further, the more comple… https://t.co/mUgPHoCOs1

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Custom #illustrations and #infographics are a great tool to portray concepts and display #data in a more fun and ap… https://t.co/Nov3yPjwSB

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Although many #businesses are worried about the #GDPR changes, what they should consider are the opportunities that… https://t.co/W23yF52jmO

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Of #businesses with greater growth rates in revenue and #profit, 75% relied on #data for most of their decisions. R… https://t.co/gaUob8WIo6

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#AMP-ing your #webpages in a world that's hungry for instant, easily available information is worth considering… https://t.co/ayyXrsBdqb

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Big changes are set to happen in #PaidSearch this year, particularly when it comes to #automation and advanced… https://t.co/6i3Dp75Mun

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Why you need to consider #PageSpeed when optimising for #VoiceSearch explained in our #blog https://t.co/uT0hG1biSg https://t.co/sr9ji8WX44

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#VoiceSearch is a key area for #MachineLearning to grow into https://t.co/sqgGIEngES https://t.co/F0EzfSp4CP

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Take part in @etail whitepaper on digital transformation and you’ll be in with a chance to win a MontBlanc Starwalk… https://t.co/gGuebMnzWf

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In #influencer #marketing expert #partnerships must be given careful thought and consideration… https://t.co/DkQtn1R1si

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#Experiential #events don't necessarily need to have an enormous #budget behind them to be a success… https://t.co/jlgMRvNu1S

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#Readership is moving ever more #online, with #publishers having to follow to generate #advertising revenue… https://t.co/v7FE08E8Yq

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#Searches via #visual and #VoiceAssistants are now becoming more and more part of the mainstream… https://t.co/dRHc6mDdVm

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While a lot of #brands and #advertisers have been taking their work in-house, the increase in #trading could see a… https://t.co/87WCnJhDI7

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In the modern day, #digital world, your #writing is competing with a myriad of other distractions… https://t.co/WKRhSQ7RqN

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It's imperative to #integrate and align #channel #strategies to ensure they're working together and not cannibalisi… https://t.co/y4YYMTsPyR

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It's worth knowing the traditional media landscape in order to #communicate your #digital #PR campaign effectively… https://t.co/qxsSrvC0Pg

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The very nature of #paidsocial means you can #personalise your message a lot more, and highlight why your #brand in… https://t.co/OfkqQkhKq7

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To highlight the growth of #visual #search, technology such as #GoogleLens and #Pinterest Lens allow users to ident… https://t.co/Jy17Jjnp57

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There's been a lot of speculation on the increased role #AMPs are going to play in the upcoming switch to #Google's… https://t.co/0lIzTBYEKO

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A single piece of #content now travels everywhere, so single #channel #metrics no longer suffice… https://t.co/HcFwT0Bx97

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Creating a #personalised experience is important. Your tone of voice, choice of words, how direct or indirect you a… https://t.co/H7d61pDbgM

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#Data-driven decisions can deeply affect #businesses' growth. Find out how we improved the visualisation of our… https://t.co/QTgVjiIM3T

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#Animations can enhance #webpages by complementing #content and improving #UX, encouraging greater #engagementhttps://t.co/5eaWRolhKB

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What are the key areas to consider when it comes to #web accessibility? Find out in our #bloghttps://t.co/bH31agtl0l

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While #AI can make things easier, human logic will still need to determine the viability of work processes… https://t.co/nWXav3bJBp

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In #SEO we should look into our #content #marketing strategies to shore up organic #traffic, by placing a higher em… https://t.co/E85QwTTpJO

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89% of #ads aren't remembered by #consumers, which accounts for roughly £17 billion in wasted advertising spend eac… https://t.co/pwdGgwoT9E

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The Bing-LinkedIn combination will yield more opportunities, as it's predicted that #search and #social will contin… https://t.co/hX3cTufaIk

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#Digital #marketers need to research how #Instagram #Stories would best serve their target #audience before develop… https://t.co/fHD4nU5cny

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#Influencer #endorsement is the perfect vehicle for a #social feed, but to reach #SEO goals you're better off partn… https://t.co/ntiQ9gfvw3

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According to #AdWeek, #marketers are moving #budgets into #experiential #marketing https://t.co/6FzQQmBkwR https://t.co/x0ivOdh6Gz

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#TV #advertising agencies are opening up to more #data-driven planning #strategies https://t.co/sREP2ZWO4D https://t.co/PzgU5dVHXg

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On a basic level, the #GDPR concerns the usage and collection of personal #data https://t.co/3IpHhazjb1 https://t.co/vpS4MlyRZG

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44% of #marketers call out #agencies for a lack of #transparency in their #brand #safety policy… https://t.co/8N40fEbjIV

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What are the factors affecting #VoiceSearch #rankings? Find out in our latest #blog https://t.co/uT0hG1biSg https://t.co/0hkCCP8kQW

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All good big #ideas have a big #insight behind them – always did, always will https://t.co/5ID6oeIOlN https://t.co/ARaqv9E9bJ

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Blog Posts

The importance of web accessibility for the user

The importance of web accessibility for the user

As a UX/UI designer, my job is anchored around remembering that the user is at the core of every decision I make. It's my job to ensure that the content from the client is clearly and effectively displayed on the page, and that the journey for the user is as smooth and effortless as possible. At each step of the design process, I'll ask myself the question "am I helping or hindering the user journey?".

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#AMP articles are favoured by #Google, and have their own top stories carousel at the top of organic #searches to e… https://t.co/hWtpAJwEYX

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Internal #links enable #webmasters to utilise the power of their own #websites https://t.co/C4ikAD7vOg https://t.co/Skm50kKJJ4

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Featured snippets and answer boxes in #SERPs will continue to dominate - read more in our #SEO #bloghttps://t.co/Zoy7YSbmvk

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The #GDPR directives should encourage #marketers to be more #creative https://t.co/GFzh73y4JR https://t.co/yYamiE6sSI

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#VoiceSearch is a key area for #MachineLearning to grow into https://t.co/sqgGIEngES https://t.co/79rylSUjUI

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Lately, we've seen #brands and #designers experimenting with a combination of abstract, organic and geometric… https://t.co/AVEMjui2hr

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As #technology affects the quality of real human #interactions, we feel the need to build #relationships and live e… https://t.co/m2p9uMXl9F

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In order to stay in the game, #affiliates have to refine their #technology functionality https://t.co/fvAhFcMYzW https://t.co/P08eOuOVPS

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What a lovely surprise to refresh our afternoon. Thank you @VitaCocoUK and #TheWorkPerk #PoweredByCoconuts and… https://t.co/56XCrmzAAb

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With #Brexit looming, we’re still unclear as to what the impact on #trade links will be - full article via @TheDrumhttps://t.co/8zUIgKpp9X

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Despite the fact that we don't work with print #newspapers, traditional #news outlets are still important to… https://t.co/ZWrM6mxudu

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Synergies across #platforms and #creative thinking are becoming increasingly necessary to remain competitive in #TVhttps://t.co/ul0WR7anwJ

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In the #UK alone, #programmatic #trading is expected to hit 90% within the next two years https://t.co/brcDzKuPaj https://t.co/O1k49Azudv

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#AI is already impacting our work and the way we lead our lives - read more in our #article https://t.co/UP3gOKjMH4 https://t.co/zS16wBQEkF

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Greater competitiveness of the #GBP has resulted in increased #conversions for #UK #retailers from #international u… https://t.co/KBAC4BrLMh

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The impact of #voice and #visual #search on #PaidSearch is going to be major, as the style of search queries appear… https://t.co/0kQp4mbOgL

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Connect with users through #channels that are relevant to them, and choose appropriate timings and valuable #topicshttps://t.co/PK6zswbqep

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What a lovely surprise to refresh our afternoon. Thank you @VitaCocoUK and #TheWorkPerk #PoweredByCoconuts and… https://t.co/OyhhrAGbv4

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When the state of #business is looking #uncertain in your home #market, #internationalising gives you back the cont… https://t.co/DNhZ8C1diz

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In #PaidSearch we’re seeing an increase in the number of tools and functionalities to #automate important dail… https://t.co/oA8kFFNBFJ

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Lately, we've seen #brands and #designers experimenting with a combination of abstract, organic and geometric… https://t.co/k1K1turzfz

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The #GDPR directives provide a clear indication of how to engage with target #consumers without over-relying on… https://t.co/emrnR2JJOE

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Find out what the typical day of a #Digital #Designer looks like at #Greenlight https://t.co/LLTHRGLT49 https://t.co/jAAd7UMW99

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2018 looks as though it’s set to see quite a significant change to the traditional parameters of #SEOhttps://t.co/yUKFhRbHlk

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As #copywriters, we face the challenge of translating a client's vision into words - easy peasy, you might think… https://t.co/zWSOfRSPl6

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There's a lot of speculation on the increased role #AMPs will play in the upcoming switch to #Google's #mobile-firs… https://t.co/1RgIccyw6R

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89% of #ads aren't remembered by #consumers, which accounts for roughly £17 billion in wasted #advertising spend ea… https://t.co/d2yIxROxQH

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When it comes to #voice #search, at the end of 2017 #sales of voice assistants had grown by roughly 103% year-on-ye… https://t.co/Vqfywgl6VU

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In #TV #advertising, securing the right #ad spot for a client is the top priority https://t.co/sREP2ZWO4D https://t.co/uRdU7K8JI4

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Things are too splintered now, and peoples’ #media and #channel intake is a complicated mix of active and passive… https://t.co/Vi3iZrpGk6

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Here's why companies such as #M&Ms and #Google are turning to #experiential #events to drive #awareness and… https://t.co/FsziYQ8MNm

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There are a number of reasons why internal #links tend to be neglected - find them out in our #bloghttps://t.co/fun4JTD8BM

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#Programmatic #trading has spent a few years now sneaking into other mediums, since affirming its place as a key pe… https://t.co/YpjwKqyRbL

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Jump into the typical day of a #Digital #Designer at #Greenlight in our "A day in the life of a..." #bloghttps://t.co/W58CTS01qt

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The expression '#data first' in itself refers to a decision-making process informed by #algorithms and results. Rea… https://t.co/hI2fKXTMTJ

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Blog Posts

Using data insights to fuel digital strategy: Introducing PRISM

Using data insights to fuel digital strategy: Introducing PRISM

Unique data insights are highly valuable to businesses, and deliver real impact and results when used to inform strategies and high-level decisions. We've long heralded the importance of using data to underpin digital campaigns and long-term strategies, and of the value of having a single customer view and a clear understanding of who brands' most valuable audiences are, to get the most out of digital activity and to inform highly-targeted strategies. That's why we decided to tackle this head on, which led to the development of Greenlight PRISM Insights.

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The #GDPR puts in place robust requirements for gaining #consent - read more in our #article https://t.co/3IpHhazjb1 https://t.co/Oe5fdccEj4

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Voice search ranking factors: Can you guess?

Voice search ranking factors: Can you guess?

Brian Dean recently published a voice search ranking factors study, based on the analysis of 10,000 Google Home search results, in order to understand how we should optimise for voice search. The study investigates 11 potential factors and whether they do or don't affect results,

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All good big ideas have a big #insight behind them - always did, always will. Read more in our #Creative Directo… https://t.co/fEwnkWIibR

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The safest, most effective approach to take when setting up #Instagram posts is to #organise and #plan in advance… https://t.co/4mVF0HMw8j

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We can expect to see a greater showcase of #voice integration potential and #outreach, with an estimated 30 million… https://t.co/Dz1qOp5Uyo

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#Social as a channel is allowing greater opportunities for #ads to be engaging, to tell meaningful #stories and to… https://t.co/gUFC7iJr05

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