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In the #UK alone, #programmatic #trading is expected to hit 90% within the next two years https://t.co/brcDzKuPaj https://t.co/8UWu0xWjuA

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Currently, it’s being predicted that by 2050, we’ll have developed #AI as complex as the human mind… https://t.co/1DOvOFibDp

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#Voice interaction has received a lot of air space across the board due to the rise in ownership of #Amazon Echo an… https://t.co/2RL7vNTTeg

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The way #consumers shop has been changing for years. We now want goods and services whenever and wherever. Via… https://t.co/gSPPnNd3ng

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If a #website passes #Google's official #mobile friendly test, it shouldn't have any trouble ranking, but keep in m… https://t.co/Kk7ziPGIYx

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Google has introduced a few features destined to help improve #mobile #UX https://t.co/XniOXfwMo3 https://t.co/TVMbUvCsBa

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In the modern day, #digital world, your #writing is competing with a myriad of other distractions… https://t.co/6yynSaWk4Z

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When assessing if a user will be able to successfully navigate through your #website, a key area to consider is the… https://t.co/rEthq6qr0h

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Write your #blog post like you might a walkthrough, or a step-by-step #guide https://t.co/zC6pWcKSOX https://t.co/CqHj5flm9O

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The #GDPR will extend #privacy policies to IP address, cookie IDs, device IDs, genetic #data, and biometric data; a… https://t.co/qf9RQu8aIc

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Throughout 2018, changes are to be expected in the #affiliate #marketing industry, which will leave agencies and… https://t.co/Y1ktjjyGHJ

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#AMP articles are favoured by #Google, and even have their own top stories carousel at the top of organic #searcheshttps://t.co/hPXV5xvctw

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With the emphasis always on #content #marketing, it’ll be no surprise to consider that #budgets will grow considera… https://t.co/5WKFvYpnP1

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The user shouldn't feel confused or frustrated as they navigate through your #website https://t.co/Enz2PV7hOS https://t.co/rTZhnBJlgf

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Find out what are the factors affecting #VoiceSearch #rankings in our #blog https://t.co/uT0hG1biSg https://t.co/wmiRo283ce

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Featured snippets and answer boxes in #SERPs will continue to dominate #SEO https://t.co/edJGPm2zmu https://t.co/zFCKFC8rTv

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In 2018, #marketers will continue to invest most of their #budget into #Google https://t.co/A1k7E9dd58 https://t.co/6Cq56eI8jJ

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Here's why companies such as M&Ms and Google are turning to #experiential #events to drive #awareness and… https://t.co/oLpHS68Y72

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Our CEO discusses how an #omnichannel approach could be the key to survival for high street #brands via… https://t.co/aaw96BaTLd

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Blog Posts

Rakuten Symposium summary

Rakuten Symposium summary

We were kindly invited by Rakuten to its recent Rakuten Symposium, which took place at The Brewery in London on 18th April. At face value, it's an event for publishers and advertisers to press flesh, and listen to some inspirational, thought-provoking talks from industry luminaries.

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Over 50% of #advertiser's #marketing #budget is allocated to #digital https://t.co/Z5qnE6QUY7 https://t.co/hXxLzdwneL

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#Social media users are internet-savvy by their very nature, and are quickly identifying and discarding more and mo… https://t.co/NPC0AJea22

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Looking to capture attention with your own how-to #guide? Here are some top tips on how to #write it… https://t.co/nWhOqvJSmp

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Nowadays, #AI is already impacting our work and the way we lead our lives - learn more in our #articlehttps://t.co/RBQ4BqrwI4

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So, while #digital #PR is a very valuable channel, traditional aspects of PR are still crucial for success. Here's… https://t.co/k4sIDYECCs

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Clichés - worn out and weathered as they may be - are often immediately understandable, instantly memorable and eas… https://t.co/1iO1Ml0iZP

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Peoples’ #media and #channel intake is a complicated mix of active and passive https://t.co/5ID6oeIOlN https://t.co/rKC1NwVsFw

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#Display #advertising has seen steady growth for several years now, with many brands picking up #programmatic as a… https://t.co/pODmK9umS4

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Technologies, such as #CSS Grid, #VR, and variable #fonts have been around for a while, but this year they'll becom… https://t.co/G3tR5SA36w

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Our Paid Media Analyst discusses the increasing importance of #mobile in #digital in his latest #bloghttps://t.co/34i4ASQTrd

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#Experiential #events don't necessarily need to have an enormous #budget behind them to be a success… https://t.co/X05qslfX0u

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Blog Posts

The importance of mobile

The importance of mobile

As mobile continues to increase in importance within digital, it comes as no surprise that Google is putting plans in place for marketers and website owners to improve user experience on mobile sites.

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#Searches via #visual and #voice assistants are now becoming more and more part of the mainstream… https://t.co/pxAqiWruYv

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You can go above and beyond basic #mobile friendliness by converting your #site to #AMPs https://t.co/KCF8Mf7vNt https://t.co/mCSzBMsjDQ

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Geometric shapes have been present in #digital #design for a while, and have been very effective so far… https://t.co/GmHRG6UfFi

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The average #VoiceSearch answer is 29 words long, hitting the right balance of being informative and concise, all a… https://t.co/gTLJ3llsbA

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While #video formats help increase #brand #awareness, more traditional formats still drive stronger #performance fo… https://t.co/GdmmQ9HzG3

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An accessible #website should be functional across a wide range of platforms or #devices, such as low contrast scre… https://t.co/CNo3DW13wn

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#Influencer #endorsement is the perfect vehicle for a #social feed, but to reach #SEO goals you're better off partn… https://t.co/BGnaHdAhMz

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With #customers valuing #experiences, #marketing activities such as #events will enable #brands to distinguish them… https://t.co/gjeYBWzxEB

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Our Creative Director discusses if all #creative #marketers need to think like entrepreneurs to succeed in our… https://t.co/zVQ4uc6isg

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Get the latest #web #development, #UX, and #design #trends to watch out for https://t.co/NFnfuygm15 https://t.co/4PiF1WJVLE

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Something positive can definitely come of the #GDPR, especially when you consider the value of #data being shared o… https://t.co/ZpDLlPQ5Pm

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A great way to broaden your reach on #Instagram is through #influencer #marketing https://t.co/cAfhzEdUiQ https://t.co/PyLFmgsnm4

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#Copywriting and art direction are about styling, whereas #creativity is about questioning and understanding underl… https://t.co/LLVvSVAHX3

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With shorter #campaign cycles, and people wanting better #creative, more quickly. There’s a smarter way to make wor… https://t.co/7ot1qkFclE

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The easier your #web page is to read, the easier your #content will be returned on #voice #search results… https://t.co/6kUSFiRmgN

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Have a peek into the typical day of a #Digital #PR & #Outreach Specialist at #Greenlight https://t.co/GEO1DEcY0q https://t.co/9YRg3lNXVv

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If you're not producing top-tier #content that scratches a real itch, you won't keep #readers interested… https://t.co/Lw24LIbuEt

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If you have a well-regarded expert as part of your #outreach arsenal, earning #links from high value #publicationshttps://t.co/MsXNxH0LoD

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#AI and, increasingly, #automated #trading - has made #programmatic #advertising a lot more accessible… https://t.co/eWUtpOB0Qt

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This year, traditional #affiliate #networks will consolidate further, and the actual differentiator will become the… https://t.co/LdFpiZBA8k

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When it comes to #web accessibility, #information and #UI components should be clearly presented and defined… https://t.co/ziBcph1LEa

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The #GDPR directives provide a clear indication of how to engage with target #consumers without over-relying on… https://t.co/lvCqniE46n

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In #PaidSearch we're seeing a move towards freeing #marketers up to focus on #strategic growth and testing… https://t.co/H3n2DJW39p

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Lately, we've seen #brands and #designers experimenting with a combination of abstract, organic and geometric… https://t.co/frgU41suZz

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Translating #words which sound like perfection to an individual, into a phrase that resonates with an #audience, ca… https://t.co/J1aHpxQd1l

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#Experiential #events allow for a multichannel approach, making sure you're hitting as many #customer touchpoints a… https://t.co/RVHx9KdBX7

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Paid teams’ #data can be used to test and hone messaging for maximum #engagement, and finessing organic mark-up to… https://t.co/1oSByeYMM8

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There are a number of reasons why internal #links tend to be neglected - find them out in our #SEO #bloghttps://t.co/npOOWZOgqN

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#UK #ad spend is predicted to grow just 0.3% this year according to IPA Bellwether's latest report… https://t.co/kwPTb73osn

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A single piece of #content now travels everywhere, so single #channel #metrics no longer suffice… https://t.co/WMdS58foLY

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The average #voice #search answer is 29 words long, learn more on voice search in our #blog https://t.co/uT0hG1biSg https://t.co/LZfcOYyZRF

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There's been speculation on the increased role #AMPs will play in the upcoming switch to #Google's #mobile-first… https://t.co/jFTxMwSfaO

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When using #animations maintaining an accessible #website is a core requirement https://t.co/NFnfuygm15 https://t.co/2VBIzitO4p

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There are plenty of #engagement techniques that #digital #marketers can apply when it comes to #product #pageshttps://t.co/XL3YCFCQLr

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#Marketers will have to optimise #keywords to match a more talkative style of #searching https://t.co/A1k7E9dd58 https://t.co/eHjciKWA9S

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Blog Posts

Want to blog like a pro? It’s time to get more in-depth

Want to blog like a pro? It’s time to get more in-depth

If you’re not producing top-tier content that scratches a real itch, you won’t keep readers interested. That’s the assertion Neil Patel makes in his article, The Surprising Secrets to Creating Content that Finally Converts. Patel runs a popular web blog that receives millions of page views monthly. His secret? He researches topics at length and writes how-to guides that solve real-world needs.

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With such a beautiful sunny day we felt like we deserved some yummy #icecream #Greenlight #workperks https://t.co/DkP3K2TWbN

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The #GDPR will change the dynamics of #marketing interaction with #audiences https://t.co/GFzh73y4JR https://t.co/Nc5gBpdVFf

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#VoiceSearch will impact how #product titles will need to be written for #Google #Shopping https://t.co/sqgGIEngES https://t.co/dHOErttgJL

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If you're looking for #SEO benefits, #influencer #partnerships aren't as simple as posting an image of a celeb next… https://t.co/opTDACUpdS

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#Algorithms are arguably most important to #brands and #marketers within the context of #digital #marketinghttps://t.co/j3KWeWno7j

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#Sponsorships and #partnerships are the future of #TV #adversiting https://t.co/sREP2ZFcG3 https://t.co/8pgdF9UlQJ

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This year, #digital will be making sweet music with #TV, and our #creative will be smarter https://t.co/5ID6oeIOlN https://t.co/gqisSNXXMp

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#Programmatic #trading has spent a few years now sneaking into other mediums, since affirming its place as a key pe… https://t.co/3I0tDfIERP

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By keeping #UI and navigation elements consistent and clearly defined, the #user can identify and instinctively lea… https://t.co/w1z4z5eOYt

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With #Brexit looming, we’re still unclear as to what the impact on #trade links will be - full article via @TheDrumhttps://t.co/WwuJSNjPIL

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#AI will help begin to unpick problems faced in #programmatic #trading and, as it develops further, the more comple… https://t.co/mUgPHoCOs1

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Custom #illustrations and #infographics are a great tool to portray concepts and display #data in a more fun and ap… https://t.co/Nov3yPjwSB

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Although many #businesses are worried about the #GDPR changes, what they should consider are the opportunities that… https://t.co/W23yF52jmO

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Of #businesses with greater growth rates in revenue and #profit, 75% relied on #data for most of their decisions. R… https://t.co/gaUob8WIo6

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#AMP-ing your #webpages in a world that's hungry for instant, easily available information is worth considering… https://t.co/ayyXrsBdqb

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Big changes are set to happen in #PaidSearch this year, particularly when it comes to #automation and advanced… https://t.co/6i3Dp75Mun

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Why you need to consider #PageSpeed when optimising for #VoiceSearch explained in our #blog https://t.co/uT0hG1biSg https://t.co/sr9ji8WX44

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#VoiceSearch is a key area for #MachineLearning to grow into https://t.co/sqgGIEngES https://t.co/F0EzfSp4CP

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Take part in @etail whitepaper on digital transformation and you’ll be in with a chance to win a MontBlanc Starwalk… https://t.co/gGuebMnzWf

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In #influencer #marketing expert #partnerships must be given careful thought and consideration… https://t.co/DkQtn1R1si

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#Experiential #events don't necessarily need to have an enormous #budget behind them to be a success… https://t.co/jlgMRvNu1S

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#Readership is moving ever more #online, with #publishers having to follow to generate #advertising revenue… https://t.co/v7FE08E8Yq

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#Searches via #visual and #VoiceAssistants are now becoming more and more part of the mainstream… https://t.co/dRHc6mDdVm

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While a lot of #brands and #advertisers have been taking their work in-house, the increase in #trading could see a… https://t.co/87WCnJhDI7

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In the modern day, #digital world, your #writing is competing with a myriad of other distractions… https://t.co/WKRhSQ7RqN

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It's imperative to #integrate and align #channel #strategies to ensure they're working together and not cannibalisi… https://t.co/y4YYMTsPyR

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It's worth knowing the traditional media landscape in order to #communicate your #digital #PR campaign effectively… https://t.co/qxsSrvC0Pg

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The very nature of #paidsocial means you can #personalise your message a lot more, and highlight why your #brand in… https://t.co/OfkqQkhKq7

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To highlight the growth of #visual #search, technology such as #GoogleLens and #Pinterest Lens allow users to ident… https://t.co/Jy17Jjnp57

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