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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Apple introduces ad tracking restrictions feature within iOS 11

Apple introduces ad tracking restrictions feature within iOS 11

Apple recently launched the latest release of its mobile operating system, iOS 11, which includes a new feature called intelligent tracking prevention (ITP). The feature has been designed to limit the ability of advertising platforms and website owners to track users across domains.

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Blog Posts

Are we ready for SERPs to be transformed by AI?

Are we ready for SERPs to be transformed by AI?

The topic of algorithm updates has been permeating the SEO community for some time now, and we’ve been observing the rankings like hawks, eager to spot any important trends. But isn’t it time we cured ourselves of this paranoia, and instead learn to get comfortable within an environment of constant flux?

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Magazine

Maximising Sales Through Organic Activity For Black Friday & Cyber Monday

 Maximising Sales Through Organic Activity For Black Friday & Cyber Monday

With traffic to retail websites expected to soar over the sales period, it’s imperative that your on-page SEO is fully optimised to deliver successful Black Friday and Cyber Monday campaigns across all your digital activity that drives users to your site.

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Magazine

10 Paid Media Tips To Drive Users From Intent To Conversion

10 Paid Media Tips To Drive Users From Intent To Conversion

Once awareness has been driven, it’s important to support your objectives with creative strategies which are aligned with consumers who are in the research phase of their journey. It’s at this stage that an optimised paid media strategy comes into play.

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Magazine

Ensure Maximum Engagement Through Content

Ensure Maximum Engagement Through Content

In addition to amplification, brands should look to build engagement into their awareness strategy, which is where branded content comes in. By planning a content strategy which includes both appealing and relevant content, you can create hype as well as relevancy.

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Magazine

Generate Brand Exposure With Display

Generate Brand Exposure With Display

The Black Friday period is saturated with brands and advertisers looking to maximise exposure, which makes inventory expensive and, to a degree, inefficient. To maximise returns, it’s important to develop a granular and strategic approach to your activity planning.

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Twitter

Greenlight on Twitter

RT @GLDigital: Our Paid Media Analyst shares #tips on how to achieve and effective and efficient #targeting in #Google #Shopping https://t.…

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What are the do's and don'ts of #Christmas #campaign #planning? Tune into our #podcasts #greencast to find out… https://t.co/RLrGSeVN4w

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Greenlight on Twitter

Can't wait for the #festive season to begin? Check our latest #BlackFriday & #Christmas #campaign planning… https://t.co/KeuP4nS2uN

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Greenlight on Twitter

All you need to know about #Google #Shopping new reporting metrics presented in our #blog https://t.co/g0S0hqq7YM https://t.co/ayVi8ArTKd

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Why using black hat #SEO techniques to build #web #traffic can lead to severe consequences https://t.co/oeHcnfYROt https://t.co/jmJwjCWVgS

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Greenlight on Twitter

Is your website ready for #Google's #HTTPS warnings? https://t.co/TiPbMnt8tC https://t.co/K2DLJTXuVg

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Find out what's like to be a #Data & #Insights Senior Strategy #Manager at Greenlight in our #blog #dayinthelifeofhttps://t.co/dau6tVHvu5

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Greenlight on Twitter

A look back at our Head of SEO's speech @piliveshow on joining the dots between #SEO and #UX #PILIVE17 https://t.co/rE5JU8XJVH

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Greenlight on Twitter

Proud of @GLCommerceLtd being the first partner granted SAP Recognized Expertise in SAP Hybris Commerce for the UK… https://t.co/UnpNZVDnKM

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Greenlight on Twitter

Our #Paid #Media Manager talks us through #Facebook #video #ads and why you should add them to your #strategyhttps://t.co/z9FPtBBweC

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Greenlight on Twitter

#Content #marketing is poised to grow in the next few years, especially as more and more material is consumed onlin… https://t.co/lSME8R39Ny

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Greenlight on Twitter

What a delicious #fika today, with so many #yummy #cakes for our #Charity # Bake #Sale ???????? https://t.co/TqQxl527MD

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Greenlight on Twitter

RT @GLCommerceLtd: We're very proud to be the 1st partner to be granted SAP Recognized Expertise in @SAPHybris #Commerce for the UK! https:…

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Greenlight on Twitter

Have a coffee break and get to know our Junior Display Planner Buyer Becky Potter via @PerformanceIN Coffee Qs… https://t.co/3srNMoUZN5

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Greenlight on Twitter

What is the third age of #consumption and and what are its implications for #consumers and #marketers? Find out her… https://t.co/peBmsTDxHd

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Greenlight on Twitter

Our research highlights how almost 70% of digital marketers aren't confident in their campaign targeting. Learn mor… https://t.co/OVkYFSHzWq

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Greenlight on Twitter

#Experiential #events allow physical interaction with #brands or #products, while encouraging #social #media shares… https://t.co/e9KyLEoTnI

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Greenlight on Twitter

Is your #holiday #campaign #planning ticking all the boxes? Check it in our #BlackFriday & #Christmas #magazinehttps://t.co/QmYfzoD4aZ

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