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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Twitter

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Find out why you need to get involved with #Google #AdWords Similar Audience for Search #SAS https://t.co/M8ZiapwBOD https://t.co/DKMRkhbyKG

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Ramp up your #social #engagement by including one of these top 5 topics in your #content #planhttps://t.co/1UskA2SZCV

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Our COO @AndreasPouros explains how #nostalgia played a part in the relaunch of the #Nokia3310 via @MirrorTechhttps://t.co/ro8Sh4jdjI

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Our Data & Insights Senior Strategy Manager explains the #value exchange between #brands & customers… https://t.co/cWoqbYeFKv

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How to look beyond #bigdata in #programmatic #display by taking on a data-first approach to campaigns… https://t.co/SOYcOs9uhx

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As #technology improves, how should we manage the hybrid relationship between #humans & #algorithms?… https://t.co/EGkMIALkm9

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We're so proud of our #win at #UKBiddableAwards for Display Campaign of the Year! More in our blog… https://t.co/KO3SZsGJgN

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The meaning behind the hybrid relationship between #humans & #machine learning in #digital explained… https://t.co/jj15eaEfHY

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How #programmatic #display needs to move from a data-led to a #data #first approach to improve #campaign results… https://t.co/JafyXUzywb

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We're so proud to have picked up the #UKBiddableMedia #award for Display Campaign of the Year @biddableawardshttps://t.co/7HZLW9qdJA

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Our COO @AndreasPouros highlights the positive impact #nostalgia had on the relaunch of #Nokia3310 via @MirrorTechhttps://t.co/UJowNd3FV9

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Blog Posts

Humans and machines: An opportunity for a new hybrid relationship

Humans and machines: An opportunity for a new hybrid relationship

As algorithms become increasingly advanced, is there still a need for human input? In the words of Garry Kasparov, the world’s best chess player: “I'm a human being. When I see something that is well beyond my understanding, I'm afraid". We’re entering a time when our everyday interactions are increasingly led by computers and often find ourselves in situations where we no longer understand the mechanics behind how they work.

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Blog Posts

Greenlight wins at the UK Biddable Media Awards 2017

Greenlight wins at the UK Biddable Media Awards 2017

On the evening of 25th May, the inaugural UK Biddable Media Awards winners were announced and we're thrilled to say that Greenlight won the award for Display Campaign Of The Year for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign. We’re delighted to have won such a competitive category and, of course, our Display team are so pleased to have had their work recognised.

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Press

Reassessing the data value exchange between brands and customers

Reassessing the data value exchange between brands and customers

Research has revealed that two thirds of respondents fret that their personal data is at risk, fuelling fears of a mass consumer ‘opt-out’ upon the implementation of General Data Protection Regulation come 2018.

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Twitter

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The role #tech can have in minimising misuse of #data explained by our Data Science & Audience Insights department… https://t.co/KICSUuYwvz

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Amp up your #programmatic #display campaigns by incorporating a wider #data #strategy as part of your activity… https://t.co/Y0pvKQssRf

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We won Display Campaign of the Year at last night's #UKBiddableMedia #awards with @ghd #sohappyhttps://t.co/Nj4dlppOv7

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How using the right tools can improve #trust in #data use for #digital #marketers & #customers via @InformationAgehttps://t.co/cdyNyqiodG

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The relaunch of the #Nokia3310 stirring up feelings of #nostalgia - comments from @AndreasPouros via @MirrorTechhttps://t.co/9LIPmvcTTi

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RT @InformationAge: Reassessing the #datavalue exchange between #brands and #customers: https://t.co/CY4TvtceKz @GLDigital

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Our latest #podcast on #Google #Shopping has just gone live! Subscribe to #greencast for the latest #digital news… https://t.co/mmgFo5Z0yz

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Ecstatic to have won Display Campaign of the Year with @ghd #ukbiddableawards @biddableawards @AndreasPouroshttps://t.co/5LNyStzgUv

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RT @biddableawards: The winner of the Display Campaign of The Year is @GLDigital & @ghd! #UKBiddableAwards

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It's #awards night! Our #display #paidmedia & #clientservices teams looking dapper for the @biddableawards &… https://t.co/hfwDENFsBQ

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RT @InformationAge: Reassessing the #datavalue exchange between #brands and #customers: https://t.co/CY4TvtceKz @GLDigital

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Here's what you need to know about Similar Audiences for Search by #Google #AdWords in our latest blog #SAShttps://t.co/JEZ309DRua

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RT @GLCommerceLtd: Wishing our sister agency @GLDigital lots of luck at tonight's #drumsearchawards. Keeping our fingers crossed for u guys…

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Increase #engagement & #shares by covering these 5 topics as part of your #content #marketing efforts… https://t.co/TYRHPGPDRJ

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We're very excited for tonight's #DrumSearchAwards - crossing our fingers & toes! @TheSearchAwardshttps://t.co/bQT5kH1XJ0

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We're all very excited for tonight's #UKBiddableAwards where we're #nominated for 6 #awards @biddableawardshttps://t.co/UdR4ZpFw8K

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So pleased that we're #finalists at the @AgencyRegister #DigitalAwards 2017 - our fingers are firmly crossed!… https://t.co/4XLlWrStU7

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With the release of the #Nokia3310 our COO @AndreasPouros explains how #nostalgia has had an impact via @MirrorTechhttps://t.co/1bNeeneDlu

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Our COO & Co-founder @AndreasPouros speaks via @pcr_online the role #nostalgia has played for the #nokia3310 launc… https://t.co/ZgMvE9IU0t

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Our COO & co-founder @AndreasPouros explains via @pcr_onlinethe role #nostalgia has played for the #nokia3310 launc… https://t.co/hhaQ53qIKh

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Magazine

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

As we move into a period where programmatic spending is outdoing direct display, it makes sense that the processes by which we plan programmatic activity are progressing beyond just using data to execute programmatic buys. But what does this mean for how we plan programmatic activity?

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Twitter

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Our Senior Paid Media Analyst @laferrer_ uncovers the key benefits of #Google #SimilarAudiences for #Search #SAShttps://t.co/vgQnJ4ZfQg

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Recent #data reveals the top 5 #social #media topics which will increase #engagement and #shareshttps://t.co/t2rWcy5YEL

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Our Head of SEO gives her innovative advice on how to secure that much-required #digital #marketing #budgethttps://t.co/n8t4WQlZON

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Our latest #dayinthelifeof #blog looks into the #role of a Senior Paid Media Analyst from our #paidmedia team… https://t.co/JKlSeXwavA

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Our COO & Co-founder @AndreasPouros featured in @pcr_online speaking on the role #nostalgia has played in the run u… https://t.co/mtNV4Xv5TU

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Listen to all our latest #podcasts on #socialmedia strategies,#content #marketing & #offline #events here… https://t.co/8zOKcS4WGR

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It's that time of the year! Start #planning for your #BlackFriday & #Christmas campaigns with our #digital #tipshttps://t.co/YdgYwFb8AX

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We made some bold #predictions at the start of the year - has your #brand applied any of our #digital suggestions?… https://t.co/pklGvGatuh

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