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Our Head of Paid Search explains how to prepare your accounts to align with the latest #Google #exact #match change… https://t.co/NZKENYDx7v

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Develop & improve your #creative #content #marketing offering thanks to our upcoming #event on 26th April… https://t.co/spyerywMx7

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Our Senior Strategist explains how to work to towards greater #brand #safety to protect where #ads are being shown… https://t.co/50NK9HZXPZ

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Get your head around #programmatic #display and all the #tech & advancements that are fuelling its rapid growth… https://t.co/UDjHvDRguC

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Our first ever #KINGCON session was a triumph,seeing us connect businesses based on strengths & growth opportunitie… https://t.co/aX8ldMfrw3

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Find out about #Facebook's newly introduced mobile focused #ad format called #collection in our latest #bloghttps://t.co/Gmd0tRNQ8d

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Join our next #Google #training on 18th April to learn how to marry up data & make valuable insights for your brand… https://t.co/RKWlyYoUtk

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If you're not #personalising, you're not talking to your #audience! Here's why #UX & #CRO can't be ignored by brand… https://t.co/BJZFgc4kcw

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What do our #digital & #commerce experts think #marketers need to focus on this year?Our #video shows their hit lis… https://t.co/dfrDUnfExy

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Magazine

Programmatic Display: Driving Efficiency, Immediacy And Control

Programmatic Display: Driving Efficiency, Immediacy And Control

The evolution of programmatic trading is probably one of the biggest and most significant changes within the digital space. For many digital marketers, it’s been a long time coming, and a welcome change to how we buy and sell media. Programmatic trading, however, will continue to evolve as we see marketers and brands debate transparency, efficiency, big data, viewability, mobile and attribution. Our programmatic display magazine sees our experts uncover the trends and considerations that are core to a marketer's arsenal as well as prominent innovations that are re-shaping the digital landscape.

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The best #ads tell a relevant, meaningful story & have their story lines backed up by #data https://t.co/vHDo7wDdvG https://t.co/uBiolKpWpG

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Are we seeing the death of #Google #exact #match? Not quite, but we'll have to adapt - here's how… https://t.co/6K75P603Xv

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Blog Posts

KINGCON: A hotspot for knowledge-sharing

KINGCON: A hotspot for knowledge-sharing

On 29th March, we welcomed 25 guests to our inaugural KINGCON session, held at our King’s Cross office. The session was created to unite brands – from start-ups to the well-established – to discuss their business USPs, the problems they solve and to disclose areas they’re interested in developing. The idea behind this was to share strengths and build on areas for growth using the talent and know-how in the room.

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How to redefine your #content #marketing with a strong #creative proposition - join our free #event on 26th April… https://t.co/Fj1GuFpT90

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When creating #ad campaigns, be sure to have #brand #safety measures in place - our Senior Strategist explains how… https://t.co/l2dnVfvfyH

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Blog Posts

Facebook launches its mobile focused ad format ‘collection’

Facebook launches its mobile focused ad format ‘collection’

Last week, Facebook announced the launch of a new mobile focused ad format called ‘collection’, which the social network will release together with a new set of performance metrics in order to allow advertisers the ability to effectively measure ad performance. With the introduction of this format, Facebook continues the trend of creating mobile focused ads which are integrated into the news feed, rather than taking users to an external site straight away.

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Just under a week until we attend @Mktg_M_Series where we'll be talking about using #data to create a single customer view #DLManc17

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Looking forward to welcoming delegates to our #KINGCON session this afternoon to share ideas & facilitate continuou… https://t.co/8BeQHB6JPb

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Join us on 26th April for our #creative #content marketing event which will marry thought leadership & best practic… https://t.co/GDIwKZ82j0

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The highlights & key takeaways from our #UX & #CRO event nicely summarised by our experts in our #blog & #videohttps://t.co/ZiTxzgFDNy

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It's time to take #brand #safety into consideration & ensure #ad placement isn't damaging brand image… https://t.co/AthUjsJMEa

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RT @HMAinfo: Congratulations to @GLDigital “Through the Lens” for @millennium being shortlisted for the #HMAWARDS17! Good luck tonight!

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Register for @GLCommerceLtd webinar to hear former BHS CTO/CIO discuss strategies used to launch its @SAPHybris sit… https://t.co/1RTUISDLNG

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RT @marketing_beans: If you attempt to be something to everyone, you end up being nothing to no one https://t.co/wa8Os5tWe1 by @GLdigital #…

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We're so excited that our Director of Paid Media @hannahkimuyu will be judging at this year's @TheSearchAwardshttps://t.co/IGztkpatvp

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Just over a week until we'll be talking about how to join up data to deliver a ‘Single Customer View’ at @Mktg_M_Series #DLManc17

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Our Head of Paid Search advises on how to prepare your campaigns in light of recent changes to #Google #exacthttps://t.co/58x1urg2VW

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Our #expert recommendations on what to consider & how to get #UX & #CRO right https://t.co/C1DEIpsIlI https://t.co/KYKaP6HTEk

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How to ensure #brand #safety for your online #ad #campaigns as told by our Senior Strategist in our latest #bloghttps://t.co/ypHuXD1hWK

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Very excited to welcome confirmed guests to #KINGCON this week, which we've created as part of our commitment to co… https://t.co/EljFS8Vffk

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Our #digital experts uncover why #UX & #CRO are key components of a marketer's arsenal in our dedicated #magazinehttps://t.co/v3s5ye9oT5

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Start your day with this dose of #UX & #CRO fodder to fuel inspiration & insights on this year's hot topic… https://t.co/khWSwyuEer

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Earlier this year our #digital experts sat down to discuss the key trends for marketers to consider #videohttps://t.co/eP1U9yxGHt

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