WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Twitter

Greenlight on Twitter

Hot topics & news in #digital covered in our very own #podcast, aptly named #Greencast! Latest one on #Shoppinghttps://t.co/vSpyzzDUjk

View on Twitter

Twitter

Greenlight on Twitter

The key #trends & #innovations in #programmatic #display that #digital #marketers need to know about… https://t.co/rCp8V80WMV

View on Twitter

Twitter

Greenlight on Twitter

Considerations to make when it comes to what #tools & #strategy to use to avoid issues around #data #hackshttps://t.co/2NcgF4X5NO

View on Twitter

Twitter

Greenlight on Twitter

Why our #paidmedia team are fans of #Google #AdWords #data driven #attribution model highlighted in our #bloghttps://t.co/4tAlXNn3rl

View on Twitter

Twitter

Greenlight on Twitter

Some exciting appointments have recently been made here at the agency, including that of our new CEO @AndreasPouroshttps://t.co/91jR00akvA

View on Twitter

Twitter

Greenlight on Twitter

A look into the ins & outs of what it's like being an #affiliates manager in our latest #dayinthelifeof #bloghttps://t.co/lE4CYZY6z6

View on Twitter

Press

Andreas Pouros appointed as CEO of Greenlight Digital

Andreas Pouros appointed as CEO of Greenlight Digital

Greenlight Digital, the independent, fully integrated digital agency, has announced the appointment of Andreas Pouros as CEO. This comes as Greenlight Digital’s previous CEO, Warren Cowan, takes on the position as Executive Chairman, which will see him continue to work closely with the agency and its Board of Directors, which he’ll continue to hold a seat on.

View the news item

Twitter

Greenlight on Twitter

A round-up of why #UX & #CRO need to be part of your #digital #strategy & benefits explained https://t.co/hhJuqMSJz8 https://t.co/YoBTDt8u29

View on Twitter

Twitter

Greenlight on Twitter

Our CEO @AndreasPouros talks on #LondonTechWeek top trend #IOT & other emerging #tech #trends via @LondonLovesBizhttps://t.co/60T3raZe2x

View on Twitter

Twitter

Greenlight on Twitter

#digital #marketers need to move towards a #data first approach when structuring #programmatic #display campaigns… https://t.co/6abVkmPzXv

View on Twitter

Twitter

Greenlight on Twitter

The challenge of #attribution in the ever-growing #programmatic #display space explained by our Senior Strategist… https://t.co/xVlxJYBsWy

View on Twitter

Twitter

Greenlight on Twitter

Here's what you need to know about #Google Similar #Audiences for #Search #SAS https://t.co/M8Ziapf0q3 https://t.co/4UtwI11srJ

View on Twitter

Twitter

Greenlight on Twitter

Research has found that covering these 5 topics on #social will increase your #shares & #engagementhttps://t.co/1Le3rUGaVI

View on Twitter

Twitter

Greenlight on Twitter

#tbt to our #UKBiddableAwards win for #Display Campaign of the Year & a look at our other 5 #nominations in our blo… https://t.co/mbly79DJdg

View on Twitter

Twitter

Greenlight on Twitter

How the right #tools & having an #audience first approach can contribute towards avoiding issues with #data #hackshttps://t.co/KJGxxHeTdu

View on Twitter

Twitter

Greenlight on Twitter

A look into what the day of an #affiliate #marketing manager looks like here at the agency #job #careershttps://t.co/8kvQKU2jI9

View on Twitter

Twitter

Greenlight on Twitter

Move over last click, it's time to make use of the #Google #AdWords #data driven #attribution model… https://t.co/bloY3o1oDe

View on Twitter

Twitter

Greenlight on Twitter

Our CEO @AndreasPouros explains how #nostalgia played a role in the relaunch of the #Nokia3310https://t.co/Ux4e8EbUql

View on Twitter

Twitter

Greenlight on Twitter

Our Paid Media Analyst explains the benefits of #Google #AdWords #data driven #attribution model in her latest… https://t.co/3qPGKkzM9V

View on Twitter

Twitter

Greenlight on Twitter

The role #nostalgia played in the relaunch of the #Nokia3310 explained by our CEO via @TheDrum profile hub round-up… https://t.co/jOrb5T5g1K

View on Twitter

Twitter

Greenlight on Twitter

The top tips & advice from our #UX #SEO & #CRO experts in our #event round-up #blog https://t.co/C1DEIpsIlI https://t.co/MkvuT5zbnm

View on Twitter

Twitter

Greenlight on Twitter

Agencies & brands must consider #brand #safety as part of their #programmatic #display #strategy - our guidance her… https://t.co/UfzRcWXJxc

View on Twitter

Twitter

Greenlight on Twitter

Inject #creativity into your #content #strategy to truly engage with your audience, says our Head of Innovation… https://t.co/QwBc2u7963

View on Twitter

Twitter

Greenlight on Twitter

Research shows the top 5 #topics to mention in your #social posts to increase #shares & #engagementhttps://t.co/GNYrHyscFo

View on Twitter

Twitter

Greenlight on Twitter

These are the #programmatic #display #metrics that matter when it comes to #engagement - & #ctr isn't one of them!… https://t.co/JBfl2beZ1t

View on Twitter

Twitter

Greenlight on Twitter

Towards a #data first approach in #programmatic #display in order to reap best results from your #campaignshttps://t.co/m3R8b6RZRU

View on Twitter

Twitter

Greenlight on Twitter

Novel ways for #marketers to secure all-important #budget explained by our Head of SEO via @MyCustomerhttps://t.co/sBACvPlsFN

View on Twitter

Twitter

Greenlight on Twitter

The opportunity to have a hybrid relationship between #humans & #machines explained by our Senior Strategist… https://t.co/HO9k7oHHYG

View on Twitter

Twitter

Greenlight on Twitter

Our latest #dayinthelifeof #blog covers what it's like being an #affiliate #marketing manager here at the agency… https://t.co/9vNvtq4Mie

View on Twitter

Twitter

Greenlight on Twitter

The benefits of moving from a last click #attribution model to a #data driven one revealed by our #PaidMedia Analys… https://t.co/x0fc4X4EKp

View on Twitter

Twitter

Greenlight on Twitter

Our CEO @AndreasPouros explains the impact of #nostalgia on #nokia3310 launch in @TheDrum profile hub round-up… https://t.co/Md7Th6VwPv

View on Twitter

Twitter

Greenlight on Twitter

Amp up your #social media #shares and #engagement by incorporating these 5 #topics into your #content plan… https://t.co/l9G0DnbB4E

View on Twitter

Twitter

Greenlight on Twitter

In the fast-moving world of #programmatic #display, here's what matters when it comes to #native #advertising now… https://t.co/HcchPPX1DI

View on Twitter

Twitter

Greenlight on Twitter

The impact #nostalgia played in promoting the #Nokia3310 covered in @TheDrum Profile Hub round-up… https://t.co/kvK6bZdMkg

View on Twitter

Twitter

Greenlight on Twitter

A look at our #nominated & #winning entries from this year's #UKBiddableAwards in our #blog https://t.co/MMBzHrLn6F https://t.co/RD6yd4I7fs

View on Twitter

Twitter

Greenlight on Twitter

Our #data science expert uncovers the data #value exchange between #brands & #customers via @InformationAgehttps://t.co/QS1FjBsi2h

View on Twitter

Twitter

Greenlight on Twitter

Our latest #adayinthelifeof #blog looks at what it's like being an #affiliate #marketing manager #jobs #careershttps://t.co/pOlixdYo47

View on Twitter

Twitter

Greenlight on Twitter

RT @IDMEmploy: Last up is independent, award winning digital agency, @GLDigital, who have been supercharging digital revenue since 2003 (4/…

View on Twitter

Twitter

Greenlight on Twitter

Get a clearer picture of how your #ppc #ads are performing by using #Google #AdWords #data-driven #attribution mode… https://t.co/xL2cof7oFP

View on Twitter

Twitter

Greenlight on Twitter

The opportunity to create a hybrid relationship between #humans & #machines explained by our Senior Strategist… https://t.co/VLKdt0F6Zv

View on Twitter

Twitter

Greenlight on Twitter

The latest #trends & #innovations in #programmatic #display all covered in our #magazine https://t.co/rXODGin27O https://t.co/7cJtm7QLqw

View on Twitter

Twitter

Greenlight on Twitter

What makes #programmatic #display a hotspot for #innovation explained by our Head of Display https://t.co/PQFC7P9zp4 https://t.co/cznH0BduAV

View on Twitter

Twitter

Greenlight on Twitter

These are the 5 #topics to include as part of your #content plan to increase #shares & #engagement on #social media… https://t.co/dSSnpqVzVg

View on Twitter

Twitter

Greenlight on Twitter

#native #advertising is on the rise - understand the benefits & challenges associated with it in our focused articl… https://t.co/5kyTBZ7KHI

View on Twitter

Twitter

Greenlight on Twitter

The hybrid relationship that exists between #humans & #tech as #machine-learning continues to grow explained… https://t.co/lpQaD4mmld

View on Twitter

Twitter

Greenlight on Twitter

A look into what #adayinthelifeof an #affiliate #marketing manager is like here at Greenlight in our latest #bloghttps://t.co/cKkLx5akQH

View on Twitter

Twitter

Greenlight on Twitter

RT @RicksVolition: Big thank you to the lads @GLDigital for entering the fundraising #5-a-side-football tournament for @AnthonyNolan in Vau…

View on Twitter

Twitter

Greenlight on Twitter

Our Paid Media Analyst explains merits of using #Google #AdWords #data driven #attribution model for #ppchttps://t.co/wKAvwTQS6X

View on Twitter

Twitter

Greenlight on Twitter

#Nostalgia #marketing and the role it played in the relaunch of the #Nokia3310 via @MirrorTechhttps://t.co/INUEtAHXUZ

View on Twitter

Twitter

Greenlight on Twitter

Don't let #data #hacks tarnish your brand - use the right #tools to improve #digital #targetinghttps://t.co/7O4E1SpRf3

View on Twitter

Twitter

Greenlight on Twitter

Our Senior Strategist explains the balance to strike when it comes to #humans and #machines in her #bloghttps://t.co/9FGHfPKnxJ

View on Twitter

Twitter

Greenlight on Twitter

The benefits of using #native #advertising as part of your #programmatic #display strategy https://t.co/cIobMpbTQq https://t.co/jYcxgPEqyR

View on Twitter

Twitter

Greenlight on Twitter

Get a glimpse of what the #dayinthelifeof an #affiliate #marketing manager looks like with our latest #bloghttps://t.co/8KcDZmlkP4

View on Twitter

Twitter

Greenlight on Twitter

The benefits of using #Google #AdWords #data driven #attribution model for your #paidmedia activity explained… https://t.co/MYJlzHF6sP

View on Twitter

Twitter

Greenlight on Twitter

Our latest #podcast dives into #Google Shopping & how to approach this key area of #digital strategically… https://t.co/P9VwskggBz

View on Twitter

Twitter

Greenlight on Twitter

The round-up from our last #event on how to tackle your #content #marketing from a #creative standpoint… https://t.co/iPIg6Q6Ebk

View on Twitter

Twitter

Greenlight on Twitter

Very excited for #RARDigitalAwards where we're finalists for #Search #Effectiveness & #DigitalStrategy categories… https://t.co/tkmgNjZ66U

View on Twitter

Twitter

Greenlight on Twitter

Our Data & Insights Senior Strategy Manager explains what #cyber attacks mean for customer #datahttps://t.co/4WOym4dPD4

View on Twitter

Twitter

Greenlight on Twitter

There's an interesting opportunity to develop a hybrid relationship between #humans & #machines in #digitalhttps://t.co/GNKjzjwzuW

View on Twitter

Twitter

Greenlight on Twitter

#digital #marketers need to move beyond a #data led approach to a data-first one in #programmatic #displayhttps://t.co/xci7ychUJT

View on Twitter

Twitter

Greenlight on Twitter

Here's what #adayinthelifeof our #Affiliate #Marketing #Manager looks like at Greenlight https://t.co/QKdUhJupbF… https://t.co/x6efwcQSIw

View on Twitter

Twitter

Greenlight on Twitter

The benefits of using #Google #data driven #attribution model explained by our Paid Media Analyst in her #bloghttps://t.co/FWsv04TgtO

View on Twitter

Twitter

Greenlight on Twitter

Our #programmatic #display experts explain the areas they're excited about & their considerations in our #magazinehttps://t.co/VehJJ3MjRR

View on Twitter

Twitter

Greenlight on Twitter

#programmatic #display has grown & evolved so much, what do #marketers need to be focusing on most in this area?… https://t.co/kt2yaFw4Ky

View on Twitter

Twitter

Greenlight on Twitter

The top 5 topics to drive #engagement & #shares for your #social media & #creative content strategy… https://t.co/ApgJP6YV5K

View on Twitter

Twitter

Greenlight on Twitter

#Marketers need to be more effective in #targeting by using the right #tools, & avoid issues around #data #hackshttps://t.co/Fv8easpvec

View on Twitter

Twitter

Greenlight on Twitter

This #feelgoodFriday we're feeling good about our recent #Display win at the #UKBiddableAwardshttps://t.co/YwedbPcMXE

View on Twitter

Twitter

Greenlight on Twitter

As #machine-learning grows in capabilities, what's the balance to strike between #humans & #tech in digital?… https://t.co/N3GziPpVkn

View on Twitter

Twitter

Greenlight on Twitter

Our latest #dayinthelifeof #blog looks at the ins & outs of being an #affiliate #marketing manager at the agency… https://t.co/9hOZ7sDTjz

View on Twitter

Twitter

Greenlight on Twitter

Our latest #native #advertising article covers why it's so important to focus on in #programmatic #displayhttps://t.co/zEskjEAed1

View on Twitter

Twitter

Greenlight on Twitter

Our 'Greenlight Gunners' looking strapping at yesterday's #BigShots fundraiser yesterday sponsored by our partner… https://t.co/txXYhBcrgM

View on Twitter

Twitter

Greenlight on Twitter

Our multi-talented Senior Copywriter is running a pop-up serving gluten-free crêpes & cocktails next to Brick Lane,… https://t.co/nbeyA9lr6H

View on Twitter

Twitter

Greenlight on Twitter

Creating a compelling #ad is about more than brains - it's about good #storytelling and good use of #datahttps://t.co/Fj12CvJjZ8

View on Twitter

Twitter

Greenlight on Twitter

Get the #takeaways from our #creative #content #marketing event to amp up #engagement & #relevancy in your campaign… https://t.co/T7kHJbQDz4

View on Twitter

Twitter

Greenlight on Twitter

Get more out of your #programmatic #display activity by incorporating a wider #data #strategy as part of it… https://t.co/N2XBhM55dC

View on Twitter

Twitter

Greenlight on Twitter

The #relaunch of the #Nokia3310 & how #nostalgia #marketing played a role in its promotion - comments from… https://t.co/UF86SVXIrT

View on Twitter

Twitter

Greenlight on Twitter

RT @GLCommerceLtd: Hear from our experts in our new podcasts, covering topics such as #GoogleShopping, #contentmarketing #socialmedia https…

View on Twitter

Twitter

Greenlight on Twitter

#Marketers need to address the issue of #data #hacking head-on & be smarter with their #tools & #targetinghttps://t.co/Wnexj1e164

View on Twitter

Twitter

Greenlight on Twitter

As #technology evolves, what are the opportunities when it comes to managing #human & #machine capabilities?… https://t.co/NKHpte5sJC

View on Twitter

Twitter

Greenlight on Twitter

Everything you need to know about #native #advertising in our latest #programmatic #display article… https://t.co/dwY48VpNwR

View on Twitter

Twitter

Greenlight on Twitter

Massive congrats to @GLCommerceLtd for being shortlisted at #RWTechies, we're so proud of the fantastic results the… https://t.co/COzm9xFhP2

View on Twitter

Twitter

Greenlight on Twitter

Our latest #dayinthelifeof #blog showcases what it's like being an #Affiliate #Marketing Manager here #careershttps://t.co/XdBlBWEUFd

View on Twitter

Twitter

Greenlight on Twitter

The merits of using Google's #data-driven #attribution model over a last #click model explained in our latest blog… https://t.co/zFd1Du4yVE

View on Twitter

Twitter

Greenlight on Twitter

The value of #Google #data driven #attribution model explained by our Paid Media Analyst in her #bloghttps://t.co/vd5kShEUIZ

View on Twitter

Twitter

Greenlight on Twitter

Mitigating the trouble around #data #hacks by using #tools to accurately identify #audiences https://t.co/G85rHxDT5H https://t.co/jYaWcqcXhH

View on Twitter

Blog Posts

Google’s data-driven attribution model: moving away from last click

Google’s data-driven attribution model: moving away from last click

Last month, Google announced it had released a data-driven attribution model to AdWords as a public beta, which was already available in Google Analytics 360 and DoubleClick. Changing attribution model over to a data-driven one grants the opportunity for all keywords to get a portion of credit if they’ve contributed along the conversion path, improving reporting and highlighting influencer keywords early on.

View the blog post

Twitter

Greenlight on Twitter

More on our win for #Display Campaign of the Year at the inaugural #UKBiddableAwards in our #bloghttps://t.co/oJMrvNaN8f

View on Twitter

Twitter

Greenlight on Twitter

Our Head of SEO gives her #advice on how #marketers can secure all-important #budget from senior stakeholders… https://t.co/pETStIZKH9

View on Twitter

Twitter

Greenlight on Twitter

Inject #creativity into your #marketing #campaigns with our Head of Innovation's tips & advice… https://t.co/fWmjRe5YnN

View on Twitter

Twitter

Greenlight on Twitter

#metrics are key to measuring success;but our Senior Strategist reckons we need to stop focusing on #ctr -here's wh… https://t.co/jbv45tzcit

View on Twitter

Twitter

Greenlight on Twitter

Understand the benefits of #Google #AdWords Similar Audiences for Search, all explained in our #bloghttps://t.co/JNIUhll8RM

View on Twitter

Twitter

Greenlight on Twitter

Want to amp up your #social #engagement and increase #shares? Be sure to create #content on one of these 5 topics!… https://t.co/gSqc1seE1u

View on Twitter

Twitter

Greenlight on Twitter

Our Data & Insights Senior Strategy Manager explains the #data #value exchange between #brands & #customershttps://t.co/r8WOn7XyN5

View on Twitter

Twitter

Greenlight on Twitter

RT @talentedgeLDN: .@GLDigital explore striking a balance between #people and #tech in this fascinating #blog: https://t.co/sx0mocDQ8G

View on Twitter

Twitter

Greenlight on Twitter

#Big #data has a key role in #programmatic #display,however it's time for marketers to take on a data-first approac… https://t.co/96tpPt5VVy

View on Twitter

Twitter

Greenlight on Twitter

Here's why #native #advertising is so important within the #programmatic #display landscape https://t.co/cIobMpbTQq https://t.co/1nbNG9ueMK

View on Twitter

Twitter

Greenlight on Twitter

RT @IDMEmploy: The IDM Marketing Summer School 2017 is proudly sponsored by the @RAPP_UK, @Periscopix & @GLDigital. https://t.co/1nVbLGdzVF

View on Twitter

Twitter

Greenlight on Twitter

Our Senior Strategist explains the balance to strike when it comes to #humans and #technology in her latest #bloghttps://t.co/T61rftKagM

View on Twitter

Twitter

Greenlight on Twitter

What's it like being an #Affiliate #Marketing Manger? Our latest #dayinthelifeof #blog uncovers just that!… https://t.co/3nxh6YoCNh

View on Twitter

Twitter

Greenlight on Twitter

Merging #creativity as part of your #content #marketing #strategy is the way forward to deliver #valuable campaigns… https://t.co/aG1FrEb1eg

View on Twitter

Twitter

Greenlight on Twitter

Here's why our Senior Strategist urges #marketers to stop using #ctr as a core #engagement #metrichttps://t.co/Icm55YseXV

View on Twitter

Twitter

Greenlight on Twitter

The 5 #social #media topics that research has found generate greater #engagement & #shares revealed… https://t.co/155wxC14GO

View on Twitter

Twitter

Greenlight on Twitter

The ins & outs of what #adayinthelife of an #Affiliate Marketing Manager looks like at Greenlight in our latest blo… https://t.co/XamLHzNKeP

View on Twitter

Twitter

Greenlight on Twitter

The #data #value balance that needs to be hit & #tools to use in order to benefit both #consumers & #marketershttps://t.co/1n2TPNCBAi

View on Twitter

Twitter

Greenlight on Twitter

Find out about our #nominations & #winning campaign at the inaugural #UKBiddableAwards this year… https://t.co/37NZ6ssakf

View on Twitter

Twitter

Greenlight on Twitter

What are the #opportunities available as part of the #hybrid relationship between #humans & #machines? #displayhttps://t.co/juL6pZIBDz

View on Twitter

Blog Posts

A day in the life of an… Affiliate Marketing Manager

A day in the life of an… Affiliate Marketing Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

View the blog post

Twitter

Greenlight on Twitter

Here's what's most important to consider about #native #advertising in #programmatic #displayhttps://t.co/IXm83fyzVl

View on Twitter

Twitter

Greenlight on Twitter

The role of #big #data in #programmatic #display means it's time take a data-first approach in order to succeed… https://t.co/cyzaYwkA7u

View on Twitter

Twitter

Greenlight on Twitter

The #innovations & #approaches that matter now in #programmatic #display as purported by our experts… https://t.co/hS1zDTRx5q

View on Twitter

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions