WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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Maximise value from #web #traffic via an end-to-end #customer driven #UX & #CRO strategy to drive long-term results… https://t.co/BcV9LAwS8u

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Our research finds that 2/3 of #digital #marketers to rethink how they intend to #target their #audiences this year… https://t.co/yB8as26zBh

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We're very excited that our Director of Paid Media @hannahkimuyu will be a judge at @TheSearchAwards this year… https://t.co/L0ykRn6rJ1

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Master #Google #Analytics to improve #reporting, maximise time & drive actionable #insights from online activity… https://t.co/FOcueuG8W8

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Make valuable #insights from your #data & translate cross-channel results into meaningful takeaways… https://t.co/WMZr0mWOfE

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Get all the #UX & #CRO insights you need to make the most of your #digital #strategy in 2017 https://t.co/hhJuqMSJz8 https://t.co/rrVFajoEOv

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FInd out our experts' biggest #UX & #CRO tips & insights in our latest magazine https://t.co/hhJuqMSJz8 https://t.co/ePovIZ4Igm

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Our #UX & #CRO experts unveil their top considerations for #marketers to take on board in their #digital plans… https://t.co/0e97scj5xx

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Our #digital experts sit down & discuss key areas that are worth focusing on this year in our #Predictions #videohttps://t.co/PcSvAa72W7

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Not long before our very own @hannahkimuyu will be judging at @TheDrum #searchawards @TheSearchAwardshttps://t.co/6mJSGGtW5D

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RT @clutch_co: Congrats to our Top UK SEO Firms of 2017! Check out the full press release here: https://t.co/ZXapa0IgdH https://t.co/pgPTAQ…

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How #data #insights can help put your #customers at the heart of your #campaigns https://t.co/3mMHKA3aZe https://t.co/DKuPq6P6Ir

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Pearls of wisdom from our COO @AndreasPouros on C-suite #career #advice & what makes a good #leader via @idgconnecthttps://t.co/LIH8CfGYSO

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RT @TheSearchAwards: Pleased to announce Hannah of @GLDigital will be one of the judges at the #searchawards, have you entered yet? https:/…

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Our research finds that #digital #marketers question how well they know their #audience-so how can that be improved… https://t.co/zyS2bTVdxl

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Looking to improve your #Google #Analytics skills? Then join our training hosted by our #Analytics wizard on 21/03… https://t.co/6cw81dpwWb

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It's a hot topic for 2017, but what is #UX & #CRO & why are they so important for #digital #marketers to get right?… https://t.co/ZOeDJjzYnA

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Magazine

How CRO Affects Your Business

How CRO Affects Your Business

While conversion rate optimisation (CRO) has always been around in one way or another, it has yet to find proper ground in many businesses, big or small. As a marketer of any kind, your success is likely measured on ROI and growing sales. And so, when it’s time to develop a digital strategy geared towards acquiring more high quality traffic, CRO would be the obvious path to follow – after all, more users must mean more sales.

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What should you prioritise as part of your #digital #strategy this year? Our #digital experts discuss in our #videohttps://t.co/OcF26r96mK

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RT @Warren_Cowan: Which 2017 #digital trends should you prioritise? Here's a short video of some of the senior @GLDigital @GLCommerce team…

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Our research finds that 66% of #digital #marketers to work on improving their understanding of their #audiencehttps://t.co/DLuAzqFO0p

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Our experts discuss some of the key areas in #digital & #eCommerce that'll be key to focus on in our latest video https://t.co/HvLacSCwSQ

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Just finished our first #Google #Analytics #training session! Don't miss your chance to join our next one on 21/03… https://t.co/0ONvAsfdq9

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How #UX & #CRO will allow you to master a customer-first approach and amplify your digital activity… https://t.co/vdUW1Zz6cR

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Very excited to announce our Director of Paid Media @hannahkimuyu will be a judge at this year's @TheSearchAwardshttps://t.co/WBcT30AVwv

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Very excited that our Director of Paid Media, @hannahkimuyu, is a panel speaker today at @GoogleUK talking on #data-driven #optimisation

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I liked a @YouTube video https://t.co/xI0CnQfrRI Greenlight's Predictions 2017

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Our COO @AndreasPouros gives top #tips & #advice to those looking to progress in their #careers via @idgconnecthttps://t.co/cVhQuz0K4n

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The importance of a sound #UX & #CRO strategy for #brand #success as part of a customer-first approach… https://t.co/b6x9HjZr61

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Our latest research finds that two-thirds of #digital #marketers are to rethink how they #target their audiences… https://t.co/GM63Sbyppn

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RT @AberfieldPR: 66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital https://t.co/dw…

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RT @RowanGraceEvans: Chatting all things brand narrative with @rufusbyrne on the latest @GLDigital podcast. https://t.co/z0pDJPE0WQ

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RT @Mktg_M_Series: Today's guest post by @GLDigital - Using #Data To Knit Together a Single Customer View https://t.co/sdCuSkxtpU #DLManc17

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Our #digital & #commerce experts sit down to discuss the key #Predictions that'll shape 2017 in our latest video… https://t.co/I1S6CfzbgL

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Don't miss our experts' advice on all things #UX & #conversion rate #optimisation in our free dedicated #magazinehttps://t.co/srGCHb49Ol

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I added a video to a @YouTube playlist https://t.co/JUMsnAPG6a Advertising on Instagram

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I added a video to a @YouTube playlist https://t.co/iakrQUlIld The Mobile Consumer - Greenlight and Google event

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I added a video to a @YouTube playlist https://t.co/DwfANtCWNZ Event: The Rise of the Digiboomers

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I added a video to a @YouTube playlist https://t.co/Nj5BSypCQd Technical SEO Masterclass

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I added a video to a @YouTube playlist https://t.co/fDulebO0PO Mobile Masterclass: Advance your cross-channel strategy

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It's a hot topic of interest for 2017 - here's all the #UX & #CRO insights you need to #optimise your #sitehttps://t.co/b09fMR3VRx

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Our research finds that 66% of #digital #marketers struggle to understand their audience via @Econsultancyhttps://t.co/mH2kHkbNhV

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RT @Econsultancy: 10 outstanding digital marketing stats from this week https://t.co/0HgpPrt7s4 https://t.co/EROi4h2LgG

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Some seats available at our Introduction to #Google Analytics training session on Tuesday 21st February-register no… https://t.co/JoTsiHm3qN

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Register to join us on Tuesday 21st Feb for our Introduction to Google Analytics session with our Head of Analytics… https://t.co/cEprH7s810

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2/3 of #digital #marketers to rethink how they intend on #targeting their #audience in 2017 https://t.co/hQMdiYotoT https://t.co/iusLb4xx8y

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Action shot of our Director of Paid Media @hannahkimuyu speaking on #optimising #mobile #moments this morning at… https://t.co/EO4znOuV5M

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Press

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand’s audience, according to new research commissioned by leading independent digital agency Greenlight Digital.

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Today's the day! @hannahkimuyu is speaking on #optimising #mobile #moments at #PPCMasters17 in Berlin @PPCMasters https://t.co/idaHqyeLPS

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If #marketers aren't using #behavioural #data to fuel their #campaigns & #strategy, then where's the value? #uxhttps://t.co/9qqZyLXSPp

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#digital #marketers' confidence rocked by #brexit & #trump vote via @prweekuknews https://t.co/JKBqdvc9qC https://t.co/fz44xGqFL2

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Brexit and Trump force two-thirds of #marketers to question their methods https://t.co/8T4MqddHfs @elitebizmag https://t.co/dJM51JSYmv

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RT @John_McCambley: Welcome to our 3 'New' #DLManc17 partners @GIInsight @GLDigital & JV Recruitment! https://t.co/fRD4TjS3mr #DigitalMarke

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Magazine

What is Conversion Rate Optimisation And User Experience

What is Conversion Rate Optimisation And User Experience

User experience (UX) and conversion rate optimisation (CRO) are often confused, combined as one or thought of as two terms for the same practice. By having a look at the ever popular ‘granny remote’ analogy, it’s easy to understand what UX and CRO really mean and how they operate in different spaces.

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Only 1 day until @hannahkimuyu speaks about #optimising #mobile #moments at #PPCMasters17 in Berlin @PPCMastershttps://t.co/I0VCleyVMS

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RT @AgencyRegister: Great ratings and reviews mean that @GLDigital is now a #recommended #agency https://t.co/muxfsSowzG

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Our Head of Content & Engagement explains why #content is a marker of #intent & purpose-driven #marketinghttps://t.co/3pfwu2gCO9

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Our Head of #SEO & SEO Consultants dive into the importance that #AMP and #Machine #Learning will have in 2017… https://t.co/myd0LZkDz6

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Our COO @AndreasPouros gives his career advice for those aspiring to grow & progress in their roles via @idgconnecthttps://t.co/Sw8Ze4QFXa

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Uncover the key trends which will dominate #UX & #CRO as forecasted by our expert in our #Predictions article… https://t.co/YPXAWKSpg3

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Join our interactive one-day #Google #Analytics session to learn how to get more out of the platform for your brand… https://t.co/4qACYS0STC

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This week our Director of #Paid #Media @hannahkimuyu will be speaking at @PPCMasters on optimising #mobile moments… https://t.co/zcgHCHTxdU

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Why #content is at the heart of understanding intent & driving engagement https://t.co/Z25bHLS9jH https://t.co/zI5HvQPTMk

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Improve your #analytics & #attribution reporting with our one-day Introduction to Google Analytics session… https://t.co/4nRdLtk5sO

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Our Head of Content & Engagement discusses #content as a driver for purpose-driven #marketing #predictions article… https://t.co/TXmOg4WZJF

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Join us for our Introduction to #Google #Analytics session on 21st February to improve your understanding and skill… https://t.co/8QFLUMiqF6

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