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Hope everyone has a great one tonight and a #Happy #New #Year from everyone at Greenlight!

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What will be the main #digital #trends of #2018? Our experts discuss their predictions in our latest #magazine https://t.co/2bTsZEFLE2

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Our experts cover what they believe will be big in #digital in 2018 in our latest #Predictions #magazine https://t.co/2bTsZEFLE2

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#Brands struggling in their home #markets can open up to new markets to increase reach and revenue potential. Learn… https://t.co/89BogyB64M

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What's the typical day of a #Digital Account Director like at Greenlight? Find out in our latest #blog https://t.co/hictuIn6UK

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#HTTPS allows for a secure connection over the internet; providing a greater level of security for personal informa… https://t.co/akjVHShBwN

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36% of #digital #marketers don't have confidence in their #campaign #targeting, get the full report here https://t.co/MkurBtizqG

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What are the key things to consider when #planning your #TV #broadcast activity? https://t.co/sREP2ZWO4D

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Find out what's like to be a #Data & #Insights Senior Strategy #Manager at Greenlight in our #blog https://t.co/abf5TDuNMz

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Our CEO & Co-founder @AndreasPouros gives his advice on #Christmas #campaign planning and his tips for any major tr… https://t.co/2CiZw25MC1

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#Tbt to our Pub #Quiz night as part of the #GreenlightGives initiative to support local and national #charities and… https://t.co/WY9r3eHBdD

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At the heart of a memorable and relevant #campaign is a good #strategy; more often than not #Christmas planning can… https://t.co/Szrt980XRz

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The #digital marketing landscape is fast-paced, challenging and competitive, and complexity will intensify as… https://t.co/yinacmUdo3

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With the intelligent tracking prevention feature coming under fire from #advertisers in the industry, #Apple has re… https://t.co/t0dAELtgBx

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#Planning and #TV #buying are discussed by Ian Lomas and James Wilkins from @rp2global in our latest #podcasthttps://t.co/pbWDn7mWs3

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Good luck to everyone braving the #sales today - have a great #BoxingDay

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Wishing everybody a very Merry #Christmas from all of us at Greenlight

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What will be big in #digital #marketing in #2018? Our #experts discuss #trends and #insights for next year in our l… https://t.co/viTwqJqac8

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Get our #digital experts' #insights and #marketing #predictions for #2018 in our latest #magazine https://t.co/2bTsZEFLE2

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Before #inclusivity can fully be reflected in #advertising, it needs to be at the heart of a company’s business str… https://t.co/a8QtMZtLwk

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Our Digital PR Specialist discusses how to create incisive #content that cut's through the #festive noise in our la… https://t.co/8cGMtY4obF

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The #GDPR will impact how #consumers think about their own #data, as they become increasingly aware of its value to… https://t.co/WPd0VdmP0F

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What are the do's and don'ts of #Christmas' paid #search campaign planning? Find out in our article https://t.co/AdBLcNHdjF

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Brands and marketers are seeing the real value in #experiential #events, while traditional marketing methods are st… https://t.co/CUxzYOeY5W

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#Facebook recently released a cross-border #insights finder feature to help international #businesses reach global… https://t.co/04Upj5QNmA

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Why you shouldn't overspend on #display #retargeting this #Christmas explained in our article https://t.co/gOemFSBysE

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Our CEO and Co-founder, Andreas Pouros, covers the challenges and opportunities for #marketers in the #digital land… https://t.co/Jwtddk1OvO

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Our experts cover what they believe will be big in #digital in 2018 in our latest #Predictions #magazine, spanning… https://t.co/ZGzrmM64Ie

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Our CEO & Co-founder @AndreasPouros explains what it takes to create a #relevant and #memorable #Christmashttps://t.co/2THIPr1sxZ

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Find out what's like to be a #Data & #Insights Senior Strategy #Manager at Greenlight in our #bloghttps://t.co/bmLUftJnQV

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Whether you're #writing poetry, SEO text, a novel or a website - your priority should be #communicating your idea i… https://t.co/bLv9ClbuH3

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What black hat, grey hat #SEO techniques will put you on the naughty list with Google, Facebook and Twitter? Find o… https://t.co/ibecsua9zb

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How #Google Showcase #Shopping #ads can drive improved #awareness for brands explained in our #bloghttps://t.co/2t2T8slJUO

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RT @GLCommerceLtd: Many thanks to @RetailSystems for dropping off our Highly Recommended trophy for Technology Project of the Year. There h…

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RT @Real_Business: The SME guide to creating top seasonal campaigns https://t.co/U6IRuZ34h1 #WednesdayWisdom from @AndreasPouros @GLDigital

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Absolute #impression share metric is a great weapon when preparing #Shopping activity for peak seasons such as… https://t.co/KzYykDCocI

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What's it like being an #Affiliate #Manager? Look no further than our #dayinthelifeof #blog https://t.co/QKdUhJupbF https://t.co/NDoWufqQx2

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We may see #AI impact #SEO, but taking a step back and focusing on the foundations of a sound SEO #strategy is what… https://t.co/eye25u6sOt

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#TV isn't dying, but the channel has seen a massive change. Marketers need to consider this when approaching broad… https://t.co/481tFhQNX7

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A look back at our Head of SEO's speech at #PILIVE17 #tbt. Read more in our #blog https://t.co/ZXjqKGlWtc https://t.co/1hZ1ZGYalQ

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Why you should think about intelligent #tracking #prevention #ITP when considering your #display activity… https://t.co/aHka3FO9Tx

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Dave Trott on #creative #thinking and #problem-solving, have a read in our #blog. #GreenlightAcademyhttps://t.co/ktYbr6Xhht

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How your social media strategy can benefit from #Facebook's cross-border #insights https://t.co/dR7KpNKpmZ https://t.co/kzVvFfzdLd

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Find out how to create incisive #content that cut's through the #festive noise in our latest #podcast #greencasthttps://t.co/crJ5J6fMGz

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Despite #content marketing being the top global marketing priority for 2017 UK #marketers admit their efforts are f… https://t.co/KnLXSWkY1D

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#Christmas is one of the most exciting peaks in any #digital marketer’s calendar. And, as with any other major even… https://t.co/Wwh3tbsi1Q

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Only relevant, attention-grabbing #ads will truly resonate with people. Read more in our #bloghttps://t.co/WRKC5Nu0Dr

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#Christmas is no longer the only event on which to focus your entire #marketing #budget https://t.co/gOemFSBysE https://t.co/qU8rgxH0TT

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The #GDPR will change the dynamics of marketing interaction with #audiences and impact how consumers think about t… https://t.co/bGmAz044Jj

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What's a VUCA environment and how can #businesses overcome the #challenges it presents? Find out in our #bloghttps://t.co/ryIHdY1xXL

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Here’s how to make sure your #paid #search #campaigns are geared for success this #holiday season… https://t.co/pN4fvnc4Tj

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#HTTPS allows for a secure connection over the internet; providing a greater level of security for personal informa… https://t.co/0O59LPfRO0

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Our Head of #SEO gives her advice when it comes #Christmas #campaign #planning https://t.co/fkhY4ATWnW https://t.co/y3SXYB53QP

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Magazine

Greenlight Predictions: 2018 Edition

Greenlight Predictions: 2018 Edition

We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and predictions for the forthcoming year. Our predictions magazine for 2018 maps insights across paid media, display, content & engagement, affiliates, data, SEO and commerce. Whatever area in digital marketing you're focusing on, we've got you covered. Watch our dedicated Predictions 2018 video here.

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Very subtle changes in #content and #visuals can have a huge impact on #product #pages. Learn more here… https://t.co/d2YVpfuRlU

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#Christmas is the perfect time to launch your #social activity – or to improve your existing #strategyhttps://t.co/3G2Dc77bDb

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Learn how traditional #PR can help your pitch stand out in the #digital era, read more in our #bloghttps://t.co/HpZnsJjyhB

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Press

Inside a digital marketer’s mind with Andreas Pouros, CEO at Greenlight Digital

Inside a digital marketer’s mind with Andreas Pouros, CEO at Greenlight Digital

Our CEO, Andreas Pouros, recently took part in Productsup's marketing expert series, “Inside a Digital Marketer’s Mind,”, to explain his thoughts and views on the state of digital marketing today. In the article, Andreas gives an overview of today’s digital marketing challenges and trends, as well as tomorrow’s opportunities and predictions.

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Have a peek into the typical day of a #Digital Account Director at Greenlight in our #blog https://t.co/hictuIn6UK https://t.co/dXdgwbp126

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RT @productsup: New expert interview: Andreas Pouros, CEO at #Greenlight talks about the challenges & opportunities for digital marketers.…

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The third age of #consumption is defined as the era in which we're driven by #relationships, #experiences and… https://t.co/erz2MCMX0S

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With our five top #tips, you'll be armed with the knowledge to overcome areas that #marketers tend to fall over on… https://t.co/b3U3QKO5CA

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Despite #content marketing being the top global #marketing priority for 2017, UK marketers admit their efforts are… https://t.co/6zCsSklR03

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Our Digital PR Specialist discusses how to create incisive #content that cut's through the #festive noise in our la… https://t.co/ALJFFNA6pi

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A breakdown of our top #tips and advice for your #Christmas #campaign #planning via @TheDrum https://t.co/Q2x2hu6sb3 https://t.co/19YdymcXFp

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What are the key things to consider when #planning your #TV #broadcast activity? https://t.co/sREP2ZWO4D https://t.co/f6LXCvKPEH

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71% of marketers believe the #GDPR will inspire greater #creativity in #customer acquisition #campaigns over the ne… https://t.co/o0rqgZa7fO

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#Google #Shopping is a key tool in any retailer’s arsenal, especially when it comes to a successful #mobilehttps://t.co/OredHsbMwe

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#Facebook's cross-border #insights explained by our Paid Media Manager in her latest #blog https://t.co/dR7KpNKpmZ https://t.co/28ZMr9ZynH

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Absolutely brilliant seeing our Executive Chairman @Warren_Cowan on @bbcapprentice last night sat on the #expert's… https://t.co/j0OScQN61P

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Our #SEO cheat sheet will highlight the areas to focus on to get everything optimised for next #Christmashttps://t.co/L8FYIEYwJc

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Why you shouldn't overspend on #display #retargeting this #Christmas explained in our article… https://t.co/Cuu9ylLepN

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Focus on the #content #consumer -as opposed to the #brand or search engine- will begin to grow, as will the quality… https://t.co/9W050L1XGw

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With #festive #campaigns, it’s important to get the right tone for your #content without making the commercial mess… https://t.co/3vUfs1Y3aY

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A simple and clear brief can enable creative teams to produce better quality output thanks to the clarity of what n… https://t.co/5yKRr4qGJb

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#GDPR gives clear indication of how to engage with consumers without over-relying on data, which should encourage c… https://t.co/0r9EcLwLF8

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In #SEO the time and effort required to get the most out of the #festive period is massive, and ideally everything… https://t.co/WFxBhP6y7U

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#Experiential #events are a great way to showcase your #brand as being approachable and fun, without always requiri… https://t.co/PU19FC3enh

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If you haven’t thought about your #organic #Christmas #strategy, there are plenty of #opportunities still open to y… https://t.co/LSPAZOnBwV

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#Brands struggling in their home #markets can open up to new markets to increase reach and revenue potential. Learn… https://t.co/6WvzoZYoiw

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When considering your paid #search activity at #Christmas, keep it flexible, as search trends and #onlinehttps://t.co/aSa04fhVnm

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Before #inclusivity can fully be reflected in #advertising, it needs to be at the heart of a company’s business str… https://t.co/Ue0HhzJ9iY

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With the intelligent tracking prevention feature coming under fire from #advertisers in the industry, #Apple has re… https://t.co/fsfkf6Evvd

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#Facebook and #Instagram are core channels, hosting the biggest audiences. So if you’re not advertising on #socialhttps://t.co/I8zRUKBlUm

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What's the typical day of a #Digital Account Director like at Greenlight? Find out in our latest #bloghttps://t.co/SsxwfgSJut

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In our latest #podcast we discuss strategies and guidance to ensure your #Christmas #content marketing campaign cut… https://t.co/Vjp85gzHjx

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The #digital marketing landscape is fast-paced, challenging and competitive, and complexity will intensify as… https://t.co/sQlyoERi4Y

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What is the value of #TV within the #digital mix? Find out in our #blog https://t.co/sREP2ZWO4D https://t.co/0BEH2qq7e6

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#Christmas is one of the most exciting peaks in any #digital marketer’s calendar. And, as with any other major even… https://t.co/QBPBoxcIzu

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#Tbt to our Pub #Quiz night as part of the #GreenlightGives initiative to support local and national #charities and… https://t.co/l2R4nxFCus

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Learn why companies such as M&Ms and Google are turning to #experiential #events to drive #awareness and… https://t.co/Oa3W5jXvvF

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Get our five top #tips to nail your #affiliate #strategy at #Christmas https://t.co/C07Af8gfvr https://t.co/AMgbNtPOs9

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As 2017 comes to an end, what is the state of things in #content #marketing? https://t.co/syeNheOiHU https://t.co/spZphzJ6Ec

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Our Head of #SEO discusses the #challenges of #Christmas #planning and gives some last minute #tips in her latest… https://t.co/MzJcJ8oJlO

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The #GDPR will change the dynamics of marketing interaction with #audiences and will impact how consumers think abo… https://t.co/oTQs2G19nt

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"There's no preconstructed formula on how to approach #issues or an evergreen answer to questions" - Read more on D… https://t.co/nWN1qekWb4

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How your social media strategy can benefit from #Facebook's cross-border #insights https://t.co/dR7KpNKpmZ https://t.co/JOJAuPd39N

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Our Digital #PR Specialist discusses how to create #content that resonates and stands out during the #Christmas sea… https://t.co/DPc3RFDbgq

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#Retargeting can be a very effective tactic – but don’t get carried away and spam your #audiencehttps://t.co/vZAr7tx4nw

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Our CEO & Co-Funder, Andreas Pouros, gives his advice for #Christmas #campaign #planning via @TheDrumhttps://t.co/aQCim7QUIf

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A breakdown of #TV #planning and #buying presented in our #blog https://t.co/Uivwhiy8Nn https://t.co/JpXKyxTKKA

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This #SEO cheat sheet will highlight the areas to focus on to get everything optimised for next #Christmas https://t.co/5lHWSlSca4

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Blog Posts

Greenlight Gives presents the official pub quiz of 2017

Greenlight Gives presents the official pub quiz of 2017

Greenlight Gives, a newly-launched internal initiative organised by staff to support both local and national charities and foundations, kicked off its third charitable event since its inception in November on Friday 8th December with The Official Pub Quiz of 2017.

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It can be said that inclusiveness in advertising has taken a step forward this year - our Digital PR Specialist com… https://t.co/P0Ra2HuFD7

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Remember to set up the right tools, gather #data, develop #audience #segments, and test your #creative #strategyhttps://t.co/cYZAZDoYhL

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Have a peek into the day of a #Digital Account Director at Greenlight in our latest #blog https://t.co/hictuIn6UK https://t.co/qmtmkyl3Nd

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When Google ran a test involving search engineers vs RankBrain, the latter was right 80% of the time compared to th… https://t.co/gCgihR6eDa

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It’s easy to get ahead of yourself when #planning: there’s no use looking at various testing and interesting inn… https://t.co/M46sppBLTX

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#Experiential #events offer the opportunity to physically interact with #brands or products, while also encouraging… https://t.co/63A8m7pPb9

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Find out how to create incisive #content that cut's through the #festive noise in our latest #podcast #greencasthttps://t.co/3e6Istbdh7

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What are the key things to consider in your #Christmas #affiliate activity? Find out here https://t.co/C07Af8gfvr https://t.co/GIHA9cDaLN

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Our Paid Media Manager talks us through #Facebook's cross-border #insights in her latest #bloghttps://t.co/Kyn9RquVDk

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Massive well done to the winning team at the quiz night last Friday and thank you to @honestburgers for donating th… https://t.co/2T41eYtqOX

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How #GDPR can inject #creativity in your #customer acquisition #campaign https://t.co/GFzh73y4JR https://t.co/pLVNfXTtfn

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Dave Trott on #creative #thinking and #problem-solving, have a read in our #blog. #GreenlightAcademyhttps://t.co/j3iPo69BvZ

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Given all of the digital noise at #Christmas time, it's important to develop a #content #marketing #campaign that c… https://t.co/vEkL0k3kbA

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