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A great #ad tells a compelling story & is based on valuable #audience #insights - more in our blog… https://t.co/mKUplPEppN

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Get our Head of Display's insights into the top innovations which are fuelling #programmatic #display's growth… https://t.co/gnXBp5xXa4

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If you missed our Creative Content Marketing event on Wednesday, we've summarised all the key takeaways in our blog… https://t.co/zCXvyuIaj3

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We can't wait for the UK Biddable Media Awards on 25th May where we're up for 6 #awards @biddableawardshttps://t.co/NhubLDdFKq

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#programmatic #display is a hotspot for #innovation; our Head of Display dives into the tech & trends that matter… https://t.co/ZFWLddWdYd

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Blog Posts

Creating content marketing: marrying relevance with creativity event round up

Creating content marketing: marrying relevance with creativity event round up

On the 26th April, we held our Creative Content Marketing event in our office loft space, during which our Head of Innovation, Rowan Grace Evans, Content Marketing Manager, Kevin O’Connor and Copy Manager, Louise McFetridge, covered the importance of creative thinking and data-led insights to drive relevant content that sticks with core target audiences.

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Be a #Google #Analytics wizard thanks to our one-day #training course led by our Head of Analytics on 6th June 2017… https://t.co/ygLJzRLCU7

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#google has relinquished its 'last look' auction advantage, making the #display field fairer for #publishershttps://t.co/IqwNZfXXNh

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We've just launched #Greencast, our new podcasts covering the latest news & pertinent topics in #digitalhttps://t.co/0sHF9zR2em

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We're thrilled to be nominated at @TheSearchAwards for Best Use of PPC as part of a Programmatic Strategy #awardshttps://t.co/IiIp9roTSh

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A coup for #display #advertisers: the #auction space now fairer since #google relinquished its last look advantage… https://t.co/37uGSgBjms

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#brands suffer if #brand #safety isn't accounted for as part of #display #strategy - tips from our Senior Strategis… https://t.co/2WHLhpBm0d

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Can't wait until ceremony night to find out if any of our 6 #nominations at the UK Biddable Media #Awards will win… https://t.co/P7x9Mywo2o

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#programmatic #display has grown tremendously; understand latest #innovations as explained by our Head of Display… https://t.co/Dk5iYgJxYz

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Great turnout for our #event today & some fantastic collaborative creative clinics - massive thanks to our speakers… https://t.co/j5cxdbjTst

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#programmatic #display is growing at breakneck speeds - our Head of Display uncovers the latest #innovationshttps://t.co/MnfvsS7g75

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Get our Head of Innovation, @RowanGraceEvans, tips on how to banish #dull #marketing campaigns via @DigiMktgMag https://t.co/7w8jAxekyl

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#nostalgia #marketing is a powerful thing for #brands, here are our COO's tips on how to get the most out of it… https://t.co/r8RquIBu9b

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Our Head of Display explains why #programmatic #display is such a hotspot for #innovation in her magazine article… https://t.co/I11WPLRNAh

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Massive welcome to all our guests at our office today for our creative content marketing event, hope everyone enjoy… https://t.co/KDKeY0AmvE

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Our Head of Display explains why this area of #digital is growing so rapidly & the latest #innovations that matter… https://t.co/7EbwPWvfBi

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No time to read blogs & magazines? Fear not, #greencast podcasts are here to give you bite-sized updates… https://t.co/qSop1Aivrf

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#google has relinquished its 'last look' auction privilege which is great news for #display #advertisershttps://t.co/b1cKDhUk4j

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Not long until our #creative #content marketing event hosted by our in-house experts, complete with creative clinic… https://t.co/6Kc59j87gF

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#display #advertisers need to ensure #brand #safety is a priority to protect brand #perception & image… https://t.co/QEsnFdaih7

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Want to #work at Greenlight? We're #hiring for some great #roles at the moment #recruitment #digital #careershttps://t.co/W0As3LVHXR

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Our COO & Co-founder advises on how #brands can make use of #nostalgia #marketing as part of their strategies… https://t.co/z8OIivxX6s

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It's time for #digital #marketing to add more #creativity to their #campaigns - top tips from our Head of Innovatio… https://t.co/ryViyoiQKd

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#Google has relinquished its 'last look' auction advantage to make the playing field fairer for #display advertiser… https://t.co/kftKeq9bEi

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#programmatic #display is evolving at great speed, so what are the latest #innovations that matter in #digitalhttps://t.co/BPoUMuH5jC

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We're thrilled to be nominated at The Drum Search Awards for Best Use of PPC as part of a Programmatic Strategy… https://t.co/zLjiT8uyV6

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Our experts cover pertinent #digital #marketing topics in our bite-sized #podcasts, aptly named #Greencasthttps://t.co/0ybZlf5NDB

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Our #programmatic #display experts cover the latest trends & innovations that are fuelling this area's rapid growth… https://t.co/acSNYjV61c

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Expand your craniums this weekend by catching up on what's hot in #programmatic #display with our magazine… https://t.co/9TSfbk65pn

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Our COO & Co-founder explains how #brands can make the most out of #nostalgia #marketing via @MarketingGazhttps://t.co/8KYkjjK6lA

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Under a week until we find out if some of our lovely people will win European Search Personality of the Year at the… https://t.co/xK0ANlVsRN

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RT @BrontoEurope: "Creativity is the art of the possible" - a great article on injecting creativity in your marketing strategy! #marketing

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Let's put an end to dull #marketing #campaigns with @RowanGraceEvans top creativity tips https://t.co/7w8jAxekyl… https://t.co/visC4r4P7I

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RT @GLCommerceLtd: 2 weeks to go until our webinar revealing how BHS relaunched online on @SAPHybris in just 7 wks. Register https://t.co/s…

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We've been nominated for 6 categories at the UK Biddable Media Awards - more in our blog https://t.co/mhXQJ8o4uy… https://t.co/c0FW3aJSmy

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Our Head of Display uncovers why #programmatic #display is such a hotspot for #innovation in her magazine article… https://t.co/7PQurrBYnm

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We've been nominated for Best Use of PPC as part of a Programmatic Strategy at The Drum #searchawardshttps://t.co/V6jaDyObvi

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RT @joesbloggers: Amanda's last day at Joe Blogs today :( definitely time for the pub I think!

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Our experts will be talking latest #digital news & key topics of interest in our #greencast podcasts! subscribe her… https://t.co/z9TbYtit0b

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Our Head of Innovation gives her top tips on how to inject #creativity into your #content #marketing #strategyhttps://t.co/oQ4VqA5fBD

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RT @hatmatic: Affiliate Day at @Tradedoubler_UK yesterday. Met some great affiliates - new and old - thanks for organising. @GLDigital

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The highlights & key takeaways from our last #CRO & #UX #event all nicely summarised for you in this #videohttps://t.co/2YRrGsc9hc

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Our Senior Strategist highlights the importance of #brand #safety to protect brand reputation online in her blog… https://t.co/UjGxo82qo6

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With the re-release of Nokia mobiles, it's time brands understand the power of #nostalgia #marketinghttps://t.co/jSI2OGPCfu

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The secret behind the best #ads is how well they speak to their #audiences through a relevant story fuelled by… https://t.co/t2IU20FxZR

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Our experts uncover the key technologies & innovations that matter in the world of #programmatic #displayhttps://t.co/vIcQbmR6SV

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Our Head of Paid Search advises on how to adjust accounts in light of the #Google #exactmatch changes in her blog… https://t.co/YfphdFAcNZ

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We're thrilled with our nomination for Best Use of PPC as Part of a Programmatic Strategy at @TheSearchAwardshttps://t.co/kNcU1tSZgl

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RT @Evie_Jan: Me rambling - ‘Greencast on offline events, with Evelina Jankauskyte, Events and Outreach Coordinator’ @GLDigital https://t.c…

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Our Head of Innovation @RowanGraceEvans advises on how to bring an end to dull #marketing campaigns via… https://t.co/vxltPy4peO

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Throwback to a few weeks ago when we found out we'd been #nominated for 6 #awards at the @biddableawards #tbthttps://t.co/ebfF7ZBxYw

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Blog Posts

Greenlight Digital nominated at The Drum Search Awards 2017

Greenlight Digital nominated at The Drum Search Awards 2017

The Drum Search Awards finalists were announced via Twitter on 18th April 2017, so it was a tense afternoon in the office while we waited to find out if our entry had made it onto the shortlist this year. After the long wait, we were thrilled to find out that we’d been nominated for our work with Superdry. The Drum Search Awards are designed to celebrate the individuals and agencies at the forefront of the search category, so to have our work recognised is a great honour.

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Our Head of Display uncovers why #programmatic #display is such a hotbed for #innovation in her magazine article… https://t.co/zzTnZ0bLuE

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Only a few days left to register for our #creative #content #marketing event held by our #digital #experts on 26/04… https://t.co/YRTzE5XqPk

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#display advertisers need to guarantee #brand #safety to avoid #content showing alongside sensitive/damaging conten… https://t.co/a3A7QVfWtt

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We're very proud to be nominated for Best Use of #PPC as part of a Programmatic Strategy at @TheSearchAwards this y… https://t.co/OL5xOiqOYG

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Our COO & co-founder @AndreasPouros explains how #brands can benefit from #nostalgia #marketing via @MarketingGazhttps://t.co/86l5UyJv33

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Magazine

Programmatic Display: A Hotspot For Innovation

Programmatic Display: A Hotspot For Innovation

Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing yield through programmatic display while many established brands are also realising the potential of communicating with their audience this way, marking a clear preference for programmatic display ads.

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The playing field is fairer now that #Google has relinquished its last look auction advantage #display #advertisinghttps://t.co/XKoS00NoIb

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Our Director of Paid Media explains the innovations & challenges faced in #display in her latest magazine article… https://t.co/EaDJyNBYNC

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RT @mrbisto: Using Product ads to build traffic?@Warren_Cowan @GLDigital new #insight highlights the #customer journey needs work https://t…

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Our Head of Paid Search explains how to prepare your accounts to adjust for the changes to #Google #exact #matchhttps://t.co/u2D2zgPrMq

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We've got some great roles open at the moment - watch our #video on what's lovely about working at Greenlight here… https://t.co/mF0kzC13Ng

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A summary of the #innovations & #challenges faced in #programmatic #display as told by our Director of Paid Media… https://t.co/PVR0A7cnhK

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We're over the moon to have our entry shortlisted for this category, what a way to start the week! #searchawards https://t.co/QxWfqvLioy

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Our COO & Co-founder @AndreasPouros explains how brands can make the most of #nostalgia #marketing via… https://t.co/1Fv3hsQ4kK

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Some fascinating finds in our sister company's latest research - read more in @You_FoundIt's latest blog post… https://t.co/zv6QckATpe

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Add some oomph to your #content #marketing by thinking #creatively-tips from our Head of Innovation… https://t.co/zVMwCWzCBz

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#display news alert:#Google has relinquished its last look auction privilege making the process altogether more fai… https://t.co/3esRrnWDne

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Counting down the days until the #UKBiddableMediaAwards where we've been nominated for 6 #awardshttps://t.co/47IbtU0mhb

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Our Head of Paid Search explains how to prepare your accounts to accommodate the #Google #exact #match changes… https://t.co/6nMkY5YAwr

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Protect your #brand #reputation by ensuring brand safety when setting up your #display campaigns… https://t.co/irFr3bP4O6

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Here's what you need to know about #facebook's latest mobile focused #ad format 'collection' https://t.co/OewX2ZC1Kl https://t.co/yyPQ1EY0gE

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The biggest advancements and challenges that are facing #programmatic #display as told by our Director of Paid Medi… https://t.co/gV0alLNinj

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Expand your #digital knowledge this #Easter with our latest #programmatic #display magazine written by our experts… https://t.co/WhVMou9SQ7

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Our Co-founder @AndreasPouros explains how to make #nostalgia #marketing work for your brand via @MarketingGazhttps://t.co/ssG1T2UhkE

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Wake up & get #creative - our Head of Innovation talks about bringing campaigns to life via @DigiMktgMaghttps://t.co/HtIRJBfhon

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Looking forward to welcoming our lovely guests to our next Google Analytics training session on Tuesday headed up b… https://t.co/TlwmYP6cqQ

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Get your head around the #tech & #innovations that are shaping #programmatic #display thanks to our latest… https://t.co/YpTZB1D5DY

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#nostalgia is a powerful emotion, but how can #marketers make it work for their #brands? via @MarketingGazhttps://t.co/KcX60Pta6E

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Throwback to our 6 #nominations at the UK Biddable Media #Awards,so proud our work's been recognised… https://t.co/oDHWZdbRJz

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RT @RowanGraceEvans: My thoughts on how to ensure creativity in all brand marketing over on @DigiMktgMag @gldigital https://t.co/Ccd8xmcXDA

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RT @IntegratedLDN: Dull #Marketing Campaigns, No More via @GLDigital https://t.co/l4P1fMeGIk https://t.co/AP8KkS3BBt

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#programmatic #display is setting the pace in terms of #innovation for #digital #marketing https://t.co/Jc53HWQ3eP https://t.co/s6KSG3QfNO

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Big change in the world of #display - #Google has relinquished its 'last look' auction priviliege… https://t.co/4AzCpuY0py

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