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Blog Posts

Creating content for a ‘boring’ industry

Creating content for a ‘boring’ industry

Catching the attention of your audience can be tricky, especially when you’re in an industry which is considered serious, dry or boring. Because let’s face it, not all brands are lending themselves to content the way GoPro does.

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Magazine

Developing An Organic Mobile Marketing Strategy

Developing An Organic Mobile Marketing Strategy

An organic mobile strategy begins with a firm understanding of the ways in which mobile and app usage have evolved, and as users are becoming ever more mobile oriented, it's imperative that marketers have a firm knowledge of the recent changes and developments which will help shape a winning plan.

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Read our 41 Hour Report for insights & opinions on what it's like working in #marketing based on our recent survey… https://t.co/RJNL2Jgekq

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Watch our #video on what it's like to #work at Greenlight to understand why our staff love working here… https://t.co/hp6t6H3MOS

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Here's what every #marketer needs to focus their attention on in #mobile thanks to our latest magazine… https://t.co/elBuPPy1LP

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Find out about our latest #affiliates programme we launched for #Hurtigruten in our latest blog… https://t.co/FOvMjKmqiT

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RT @GLCommerceLtd: Register for our replatforming event on 17 Nov with experts from B&Q, Liberty & Heal's https://t.co/seOCvHrIrd #ecommerc

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#user behaviour on a #mobile is so different to #desktop - uncover what matters to optimise your mobile #strategyhttps://t.co/UpUpG9IJFa

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Discover how #marketers feel about #pay, #tools and #recognition in our inaugural 41 Hour Report… https://t.co/8rbc76ZeHg

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#Google goes through #tools & #technology to get the most out of your #mobile #strategy in our magazine… https://t.co/V69l1cfJiY

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We're thrilled to have been nominated for 3 #awards at the #uksearchawards - more on the nominations in our blog… https://t.co/qBvV0PgDGA

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The key #takeaways from our #MobileMasterclass event courtesy of our Director of Paid Media & #Google in our #videohttps://t.co/UdqRULSoHr

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Just about everything you'd ever need to know on #mobile to improve your #digital #strategy in our magazine… https://t.co/TBYYqCJU61

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More on our #winning #BlackFriday campaign that won at the #DADIAwards in our latest blog https://t.co/IGgnIV1qmm https://t.co/B4DgLVqGkp

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#marketers need to understand #mobile #moments to improve cross-device attribution & #digital #strategyhttps://t.co/04jI6YjLv3

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Our research found #instagram will be most used #social channel for #digital #marketers in 2017 via @exchangewirehttps://t.co/9Kxg2qUhDN

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Basically everything that matters now on #mobile all nicely rolled up into our #video from our #MobileMasterclasshttps://t.co/f4MZyjJI4r

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We've been nominated for 3 #awards at the #UKSearchAwards which we're thrilled about! More info in our blog… https://t.co/YzhwlU2XbF

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#marketers feel they lack support from their #bosses & need more #tools available to them via @MyCustomerhttps://t.co/MbQHqCyedx

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#tbt to our Best Use of Paid Search #win at the #DADIAwards last week for our work with @Footasylum #yayhttps://t.co/KgNu2RqMHI

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Here's why you need to start caring about #mobile #moments as part of your #digital #strategyhttps://t.co/PRGD1mCkVO

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Read about our nifty #affiliates #marketing programme we're working on with #travel brand #Hurtigruten in our blog… https://t.co/9ejQapZ5NY

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Our research finds that #digital #marketers' business influence will increase - read more here… https://t.co/2BaAROaLCT

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Uncover what #mobile moments are & why they're key to cross-device strategy & measurement in our new article… https://t.co/JiWIp4nCCx

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See where marketers are on gender pay, overall happiness and general influence in our 41 Hour Report… https://t.co/P6OaUI9a1A

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Top tips and takeaways from our recent #MobileMasterclass #event all summarised in our blog https://t.co/bmi3qIpph8 https://t.co/XU4GxsbqhA

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Read about our winning campaign from the #DADIAwards where we won Best Use of Paid Search in our latest blog… https://t.co/NHP3BkFbPd

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Magazine

Optimising Mobile Moments: An End-To-End Focus

Optimising Mobile Moments: An End-To-End Focus

Over the last six years, the start of each year has been marked by Google announcing that it’ll be ‘the year of mobile’. In the early years this was hard to believe as traffic was lower and conversions were non-existent. But 2013 marked a transition period as searches started shifting from desktop to mobile by at least 30%. A new era began in 2015 when mobile searches outgrew desktop searches for the first time, and now that we’re also seeing conversions follow, it’s time for marketers to pay serious attention to mobile as a channel.

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Details on our latest #affiliate programme we're running with #travel brand Hurtigruten in our latest blog… https://t.co/0tEmONAeiv

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RT @CMOEvent: A blog by Andreas Pouros @GLDigital on 'Brave New World? Why #Marketing #Brands Need To Catch Up' https://t.co/tVrQeAKbJO #CM

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See some of the latest projects our #Design & #Build team have worked on in our #video https://t.co/KIsTOO5bVq https://t.co/4n1838FQE9

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Improve your approach to #mobile by understanding the tools available to #optimise your #strategyhttps://t.co/lO281eelJH

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Our 41 Hour Report shows that #digital #marketers are becoming more influential in the boardroom via @DigiAcademyhttps://t.co/VHv3Hf1mUP

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Find out about our new #affiliates programme with #Hurtigruten across the UK, Germany and USA in our latest blog… https://t.co/EzOJeca1jb

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Our finding that #marketers are becoming more influential in the #boardroom has been featured in @_netimperative_https://t.co/1KoiQB4zd7

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We're thrilled to have #won an award at the #DADIAwards,find out about our nominated & winning campaigns in our blo… https://t.co/mYcZbcq60Q

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As #mobile becomes more important to #digital #marketing, we asked #Google how to get the most out of the channel… https://t.co/s73OjuO60Z

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So proud of our #UKSearchAwards nominations! Find out more about our nominations in our latest blog… https://t.co/IJvAqb0m2d

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Press

Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers will play a greater role in business, according to new research commissioned by Greenlight Digital, a leading independent digital agency. The research reveals almost half (46%) of digital marketers believe their influence across the business will increase in the next five years.

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Get the top #takeaways as well as useful tips from our #MobileMasterclass event in our latest blog… https://t.co/6Y0cN8zXZQ

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We've been featured in @Econsultancy for our data which showed that #data #analysis is key to a #marketers role https://t.co/5GhyRuaNwL

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What's it like to #work at Greenlight? Our #video uncovers what makes a Greenlighter & why it's fun to work here… https://t.co/lpc7ZiaN4S

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