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Are you making use of all the #ppc tools available to optimise for #mobile? https://t.co/k7ntaDmaIJ https://t.co/HS3pPiw8Ee

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Throwback to our #win at the Drum #SearchAwards for our work with #ghd https://t.co/cRItYihhlK https://t.co/dUI90d7HGt

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Increase intent & reach by making your #content more scannable - tips in our blog https://t.co/gS1hpYrb4F https://t.co/P7dzGyK2yC

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Don't underestimate the power of keywords when planning your #content & #engagement strategy https://t.co/FTtDPXwMSL https://t.co/cfg3byEXP9

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Blog Posts

What impact has the removal of right hand side ads actually had?

What impact has the removal of right hand side ads actually had?

Back in March, we looked at the initial impact of Google’s removal of right hand side ads, with the following conclusion: “To play in the paid space, you need to appear in positions 1-4, where we see an increased CTR both MoM and YoY. However, those clicks are now costlier, therefore as advertisers we need to pick our battles; decide which keywords and which audiences are worth those top spots, and reduce visibility on the rest.” Now we’re about three months into the change, we have a lot more data to play with and the trends seem to have settled down somewhat. Looking at the CPC change overall, there are both increases and decreases, but they seem for the most part in line with normal YoY fluctuations.

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Is #zombie traffic haunting your data? Find out what it is & its impact in our latest blog https://t.co/xEksbt8pzj https://t.co/7kxAYlfnAv

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Is #zombie traffic affecting your data? Find out what it is exactly & its impact in our blog https://t.co/xEksbt8pzj https://t.co/dmOzSMn3hs

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RT @lucy_rickett: Great morning at @GLDigital with the #idmsummerschool ???? https://t.co/DncQgzbWjz

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Get more #reach & #engagement out of your #content by making it scannable https://t.co/gS1hpYrb4F https://t.co/djZe4YLTuT

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The need to #personalise on #Twitter has never been greater - more via @exchangewire https://t.co/7V0dtxLbSX https://t.co/7UeBK4Oofy

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RT @IDMNextGen: Our Summer School class of 2016 are spending today at @GLDigital learning all things digital! #idmsummerschool https://t.co…

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Why using a #keyword based aproach is still core to improving your #SEO & #content #strategy https://t.co/FTtDPXwMSL https://t.co/Vkowj9NH1F

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Understand the latest #ppc tools to optimise #mobile campaigns thanks to our blog post https://t.co/k7ntaDmaIJ https://t.co/HnQBdJAOY1

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Improve & optimise your #Google #Shopping campaigns thanks to our best practice guide https://t.co/9ns4TD3CIF https://t.co/36xCckGiAK

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Our COO @AndreasPouros discusses how important #Twitter for marketers via @MyCustomer https://t.co/5lrkLbpcri https://t.co/A8hOKYzfLs

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#Keywords are imperative to your #SEO, #content & #engagement strategy - more in our blog https://t.co/FTtDPXwMSL https://t.co/l9yx8IQ87W

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Increase intent & visibility by making your #content more scannable - tips in our blog https://t.co/gS1hpYrb4F https://t.co/M74MQsnGuV

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Have #zombie #traffic on your site? Find out what it is & its effect in our latest blog https://t.co/xEksbt8pzj https://t.co/WiIII3qJ4C

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The #twitter recommendations tab proves the importance of #personalisation via @exchangewire https://t.co/7V0dtxLbSX https://t.co/hmFsUF0qZr

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It's the year of #mobile,so what's new in #ppc to improve your visibility on mobile devices? https://t.co/k7ntaDmaIJ https://t.co/vhn2Je0XAS

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Our #Google #Shopping guide is packed with best practice advice & tips to get the most out of your campaigns https://t.co/9ns4TD3CIF

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What #ppc tools are available to optimise your #digital #mobile efforts? https://t.co/k7ntaDmaIJ https://t.co/4vpaXkJFO1

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Making your #content more scannable will increase intent & readership-get our top tips here https://t.co/gS1hpYrb4F https://t.co/ObWm7L9kac

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There's been a clear move from #Instagram to #Twitter in #fashion via @INDLondon https://t.co/eJ7IdZYtdI https://t.co/KlmTuk3tZf

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What should a strong #outreach & #engagement #strategy include? #keywords https://t.co/FTtDPXwMSL https://t.co/ubJfqQGXSy

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Has your site been affected by zombie traffic? More on the phenomenon in our blog https://t.co/xEksbtq0qR https://t.co/HbE9Lg9SeB

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Get the best out of your #Google #Shopping campaigns thanks to our comprehensive guide https://t.co/9ns4TD3CIF https://t.co/ENEemeZhQN

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Get all the #strategy & #insights that matter to optimise your #Google #Shopping campaigns https://t.co/9ns4TD3CIF https://t.co/tGR4DWiCNS

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Understand the latest #ppc tools to help optimise your campaigns for #mobile https://t.co/k7ntaDmaIJ https://t.co/ZvKp2McWSK

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The ins & outs of #Google #Shopping all explained in our best practice guide https://t.co/9ns4TD3CIF https://t.co/kIbrMVE2r0

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It's clear that #personalisation is key today,marked by #Twitter's move to add recommendations tab via @exchangewire https://t.co/7V0dtxLbSX

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Get your #content seen by making it more scannable thanks to our best practice advice https://t.co/gS1hpYrb4F https://t.co/Nia1sgOtME

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Blog Posts

Theories and updates on the mystery of zombie traffic

Theories and updates on the mystery of zombie traffic

Known by a few different names over the years, what’s now called “Zombie traffic” has started to gain more and more attention in the SEO world as of late, particularly in the last year or so. A massive debate is now taking place on the WebmasterWorld forum on the topic. The term refers to traffic by a group of organic users coming from Google who behave like zombies; dwelling on the site and slowly browsing from page to page, but not converting. Zombie traffic seems to have a seasonal component, occasionally originating from geographic areas far from the ones relevant to the website.

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Twitter

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Our COO @AndreasPouros explains why #Instagram is the leading platform in the #fashion industry @INDLondon https://t.co/eJ7IdZYtdI

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See how a #keyword based #strategy will help improve your #outreach & #engagement efforts https://t.co/FTtDPXwMSL https://t.co/S24etet8Wb

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Our guide to #Google #Shopping is here to help #improve & #optimise your campaigns https://t.co/9ns4TD3CIF https://t.co/AljmkeIGj1

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Strengthen your #outreach & #engagement efforts with a #keyword based #strategy https://t.co/FTtDPXwMSL https://t.co/ZS0g2rRvVn

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A look back at our #winning & commended campaigns at @TheDrum #SearchAwards in our blog #tbt https://t.co/cRItYihhlK https://t.co/IvcmNRuZ8A

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What are the latest #ppc developments to support Google's move towards a #mobile-first world https://t.co/k7ntaDmaIJ

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RT @IDMNextGen: More exciting news about IDM Summer School 2016! Students will get to explore agency life with visits to both @RAPP_UK & @G

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Twitter creates recommendation tab as #personalisation rises in importance via @exchangewire https://t.co/7V0dtxLbSX https://t.co/B9UxNTaj0F

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Great content can easily go unread, here's our advice on what drives intent & interest https://t.co/gS1hpYrb4F https://t.co/NHEkbnLnfh

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London Collections Men shows that #Instagram is the platform of choice in the #fashion world https://t.co/eJ7IdZYtdI https://t.co/bALSDbUrV2

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Find out the components of a modern #keyword-based #strategy in our latest blog https://t.co/FTtDPXwMSL https://t.co/6Ogg6uWQxV

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What makes a business #disruptive? Our COO @AndreasPouros talks on why it's important as part of our Q&A series https://t.co/DPE0zqa8ic

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Our #Google #Shopping guide is here to help #optimise your campaigns with best practice tips https://t.co/9ns4TD3CIF https://t.co/RezkRiT1hO

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As #mobile continues to grow in importance, here's how #ppc is changing to accommodate it https://t.co/k7ntaDmaIJ https://t.co/eUSAnG36iP

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