WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Press

Nine out of ten brands failing to personalise effectively

UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data privacy law that is expected to bring in tougher legislation on how technology companies can use personal data by the end of the year, there are wide concerns industry crackdowns will curb marketing innovation further.

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Energy

Energy Sector Report - July 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Energy sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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Holidays

Holidays Sector Report - July 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Holidays sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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Blog Posts

Instagram – Why it should feature in your social strategy

Instagram – Why it should feature in your social strategy

With over 400 million users worldwide, there’s no doubt among marketers that Instagram is a platform well worth taking advantage of. What perhaps isn’t as clear to all is how it fits into a successful wider digital strategy: should you be repurposing your website or blog content, creating Instagram-only campaigns, or getting an expert photographer to do it all for you?

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