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Press

Data hacks: a detrimental hurdle on the road to personalisation in marketing

Data hacks: a detrimental hurdle on the road to personalisation in marketing

The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.

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Blog Posts

As ad formats become less spammy, so targeting options have improved

As ad formats become less spammy, so targeting options have improved

When advertising was first launched across both Twitter and Facebook, there were limited targeting options. However, these have evolved drastically over time across both platforms to be much more focused on the genuine likes and interests of users and their life events, thus improving the overall experience by making it more relevant. Now, we can target users based on their specified demographic data and location, which further enables them to see relevant ads on their feeds.

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Blog Posts

Three psychological principles to improve your content marketing

Three psychological principles to improve your content marketing

In the world of content marketing, social and content should be the perfect bed fellows. But, how do you ensure they’re both working for you? Start with a creative and comprehensive digital strategy and target your audience with the content they want to read.

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Blog Posts

Google Customer Match is finally here

Google Customer Match is finally here

Last month after much speculation and debate, Google finally announced the introduction of the long awaited Customer Match feature, which is undeniably the biggest move by Google towards a customer centric approach since the launch of RLSA in 2013.

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