WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Inderpaul Rai | 29 April 2015 |
Larry Kim recently wrote a good article for Search Engine Watch on a subject that’s rarely talked about in PPC land – advertisers break out their keyword structures into super-granular themes as best practice. However, after setting live, they leave these keywords in their accounts regardless of performance.
By James Brown | 29 April 2015 |
As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...
By Katrina Makins | 24 April 2015 |
Today marks a huge milestone in the tech calendar - the Apple Watch is now available at a store near you. We’ve known about it since September 2014, but we’re not sure how much will change once it hits the market, all we know is that everyone is very excited. Whilst we’ve been adapting to users becoming more mobile, has Apple just given us reason to throw our plans in the bin and start over again? It would appear not.
By Adam Bunn | 22 April 2015 |
Last year Google started providing site owners with reports on its assessment of mobile usability, primarily looking at three overall factors: how well the site fits into a smaller screen size; whether the font size adjusts correctly for readers on mobile devices, and how well-spaced buttons and links are for pressing with fingers and thumbs. Google was able to start reporting on this because its crawlers (the software with which it discovers and catalogs content on the web) had become advanced enough to accurately replicate what a user’s experience of your site would be. The changes being rolled out now by Google simply takes these factors and makes them part of the algorithm by which pages and content are scored and ranked.