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Blog Posts
Google steps up activity against blog networks manipulating Google rankings
By Greenlight | 28 March 2014 |
Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.
Blog Posts
Social Media: 5 tips to forge good ties with customers and attract more followers
By Rowan Grace Evans | 25 March 2014 |
In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.
Blog Posts
Brands increasingly see the editorial content of Social as a credible and vital route to market
By Rowan Grace Evans | 20 March 2014 |
Rowan Grace Evans, Greenlight's Head of Social Media, hosted a roundtable at the recently concluded Drum Digital Convergence conference, on the need for brands to see themselves as publishers to meet customer needs. It was evident brands are embracing change and beginning to grasp the significance of the role that editorial added-value content plays in the socialsphere, en route to market.
Blog Posts
"By Zeus' beard could someone just tell me what content marketing is?"
By Victoria Galloway | 17 March 2014 |
You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?
Blog Posts
Lest we forget, curation is king when it comes to content, especially content hubs
By Greenlight | 14 March 2014 |
With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.
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