Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Google steps up activity against blog networks manipulating Google rankings

Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.

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Blog Posts

Social Media: 5 tips to forge good ties with customers and attract more followers

In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.

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Blog Posts

Brands increasingly see the editorial content of Social as a credible and vital route to market

Rowan Grace Evans, Greenlight's Head of Social Media, hosted a roundtable at the recently concluded Drum Digital Convergence conference, on the need for brands to see themselves as publishers to meet customer needs. It was evident brands are embracing change and beginning to grasp the significance of the role that editorial added-value content plays in the socialsphere, en route to market.

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Blog Posts

"By Zeus' beard could someone just tell me what content marketing is?"

You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?

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Blog Posts

Lest we forget, curation is king when it comes to content, especially content hubs

With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.

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