Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Press

“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform

Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.

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Blog Posts

Google’s “Enhanced Campaigns” – A challenge for advertisers?

Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.

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Google+

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Google Shopping: Get Ready for Big Changes! Our view? From Feb, feed optimisation will form the core of advertisers paid search strategies. Read more here http://bit.ly/W3q5cW

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Twitter

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What do Google's new AdWords Enhanced Campaigns mean for marketers? http://t.co/VdSZqLBN via @DavidMoth @Econsultancy

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Google upgrades AdWords to help marketers better manage multi-device campaigns http://t.co/VpvdCcZ5

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Google to buy mkting services co. for $125m http://t.co/RQrrUL2u + said to be in talks to invest $50m in Vevo Site http://t.co/N4Jxj5FD

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RT @seroundtable: Did Google Lose All Your Links To Your Home Page? http://t.co/F58ZFrx8

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Twitter

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Can Amazon’s Virtual Currency Pay Off Where Facebook Credits Failed? via @triciad @allthingsd http://t.co/879rh4tf

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Twitter

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Facebook vs Twitter:The Real-Time Battle..Twitter Facebook's biggest real time roadblock?.. http://t.co/00aU8yvW v/ @EliFromBrooklyn @CNBC

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Twitter

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US: 1 in 4 plan to cut back on their Facebook usage in 2013 according to @pewresearch study http://t.co/lY1IZk0U

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Facebook launches lookalike audiences targeting for advertisers http://t.co/h0ASQwCY

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Google wins landmark advertising case in Australia http://t.co/ebFUdufo

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Twitter

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According to @globalwebindex research, Twitter's now the fastest growing social platform in the world!

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Twitter

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‘iPhone 5’ searches up a staggering 594% reveals @GreenlighMKTG latest Brown Goods research http://t.co/8ezqxUEw

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Blog Posts

Apple knocks Amazon UK off top spot to become the most visible site for Brown Goods

The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!

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Press

‘iPhone 5’ searches up a staggering 594%

Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from Greenlight shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas. In fact, search volumes for the term ‘iPhone 5’ saw a dramatic 594% jump. The opposite was true for the term ‘Blackberry’. Just last week, its inventor, Research in Motion (RIM), showed off two new smartphones for its newly built BlackBerry 10 operating system.

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Twitter

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Facebook to make targeted ads more transparent for users http://t.co/yDWkFPix via @adage

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Twitter

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Facebook developing mobile location tracking app, similar to Apple's Find My Friends, scheduled for March release http://t.co/sO6ovp4U

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Twitter

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Google working on unified messaging platform? via @Pocketlint http://t.co/pgEBduuB

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Twitter

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Internet advertising network NetSeer suffers hack, triggers Google malware warnings via http://t.co/H0Pq9556

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Twitter

Greenlight on Twitter

Big acquisition - Twitter buys Social TV Analytics firm Bluefin Labs v/ @shontelaylay @sai http://t.co/85iXOpOy http://t.co/TqGNUAae

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Firm plans to "redefine what people think of Facebook games" http://t.co/uBD4iu4X

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Google Makes Offer in 3-Year European Antitrust Case http://t.co/a5XipNQW

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Twitter

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Google Makes Offer in 3-Year European Antitrust Case http://t.co/a5XipNQW

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Twitter

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Google caught testing at least3 different user interface designs within the search results http://t.co/F0mCV2xX via @seroundtable

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Twitter

Greenlight on Twitter

Google caught testing at least3 different user interface designs within the search results http://t.co/F0mCV2xX via @seroundtable

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Twitter

Greenlight on Twitter

RT @MediaPost: Twitter's Vine Wraps Around Half of Twitter's Video Sharing In First Week: Only a week in the market..http://t.co/TyugxcO2

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