Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Whitepapers

Search and Social Media Survey 2011/2012

Search and Social Media Survey 2011/2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..

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Whitepapers

Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re

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Greenlight on Google+

Do the Olympics actually work for the brands that sponsor it? Two weeks ago we started to our ears to the ground, using our own social media framework to study conversations in the lead up to the Olympics - What's new? Adidas has witnessed a drop inconversation over the last fourteen days. What's more the major topic of conversation for Adidas is "Nike"! - http://bit.ly/IUmN6E

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to asse

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Twitter

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Social Olympics - We're 2 wks into assessing if the Olympics are benefitting brands. See who's enjoying all the glory http://t.co/72YARQqX

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Blog Posts

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So who's ahead in the race for brand gold?

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Greenlight added 6 new photos to the album Greenlight's International Roundtable.

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Press

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Greenlight on Google+

Microsoft weaves Facebook into Bing search http://bbc.in/J4GZkr

Bing brings Facebook to searches

Microsoft is revamping its Bing search engine to include advice from Facebook and other social media platforms.

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Twitter

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Microsoft's Bing search engines to use Facebook tips - http://t.co/Oe1fbuyp

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