Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

‘Attribution Modelling’ – it’s not all about the ‘last click’

For quite some time, digital marketers have leant heavily on attributing all the credit for an online sale to the activity which generated the ‘last click’. However, research from Google shows ‘last click attribution’ relates to consumers who’ve already made the decision to purchase online. Therefore, when it comes to advertising online, marketers should be focussing their expenditure higher up in the funnel, in order to capture and influence shoppers at the research stage, thereby maximising on budgets. Enter ‘Attribution Modelling’.

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Blog Posts

Google beats Facebook when it comes to sites and services most used on mobile phones

45% of UK internet users have accessed the Internet on the go via their mobile device according to the ONS. Whilst many might think the most visited site or application would be Facebook, with users wanting to update profiles, upload pictures, post comments and share opinions with their friends, Greenlight's Search & Social Media Survey (2011-2012), reveals otherwise.

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Blog Posts

Social Olympics: Tech Sponsors Showing What it Takes

Social Olympics: Tech Sponsors Showing What it Takes

Over the last six weeks we've been studying how well the Olympics is working for the brands that sponsor it. You would think that the Olympics would be a huge buzz driver for its sponsors, however conversations over the period have shown the Olympics are no easy win for brands. Even brands that succeed in exciting consumers have to fight a seemingly uphill battle to maintain that success and keep their own Olympic torches burning.

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Blog Posts

Do you ever conduct searches in another language? 76% of people search in two or more

Without thinking about this for too long, my instinct would be to assume that not many people search in more than one language. The results from Greenlight's Search & Social Media Survey (2011-2012) however, suggest quite the opposite.

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Roundtables

Greenlight's International Roundtable

Greenlight's International Roundtable

Representatives from Boots, TM Lewin, Goodman and Perform discuss with Greenlight's Client Services Director, Chris Bland, and Social Media Director, Simon Rogers, the challenges they have faced in creating a global online marketing strategy and the approaches they have taken to get it right.

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Blog Posts

3 arguments AGAINST following the herd and including social media buttons and widgets on your site

Whenever a new social network starts gaining in popularity (recently it’s been Google+ and Pinterest), there always seems to be a mad rush to add the new network’s ‘share’ button to every web page on the planet in fear of missing out on a traffic deluge. But are you really going to miss out on traffic if you don’t include these buttons or widgets on your site?

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Whitepapers

Search and Social Media Survey 2011/2012

Search and Social Media Survey 2011/2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..

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