Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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Implementing an "Attribution Model"? - Here are a few things to consider before you get started http://t.co/bzLhOu8S

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Blog Posts

‘Attribution Modelling’ – it’s not all about the ‘last click’

For quite some time, digital marketers have leant heavily on attributing all the credit for an online sale to the activity which generated the ‘last click’. However, research from Google shows ‘last click attribution’ relates to consumers who’ve already made the decision to purchase online. Therefore, when it comes to advertising online, marketers should be focussing their expenditure higher up in the funnel, in order to capture and influence shoppers at the research stage, thereby maximising on budgets. Enter ‘Attribution Modelling’.

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Twitter

Greenlight on Twitter

European online ad spend rises,Internet ad sector worth €20.9bn,Paid search remains most lucrative format http://t.co/FAnbUlhW via @_dknapp

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Blog Posts

Google beats Facebook when it comes to sites and services most used on mobile phones

45% of UK internet users have accessed the Internet on the go via their mobile device according to the ONS. Whilst many might think the most visited site or application would be Facebook, with users wanting to update profiles, upload pictures, post comments and share opinions with their friends, Greenlight's Search & Social Media Survey (2011-2012), reveals otherwise.

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Twitter

Greenlight on Twitter

Social Media Olympics 'buzz' update: Adidas recovers from negative sweatshop attention.Nike remains thorn in its side http://t.co/1Dd6Ntz3

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Blog Posts

Social Olympics: Tech Sponsors Showing What it Takes

Social Olympics: Tech Sponsors Showing What it Takes

Over the last six weeks we've been studying how well the Olympics is working for the brands that sponsor it. You would think that the Olympics would be a huge buzz driver for its sponsors, however conversations over the period have shown the Olympics are no easy win for brands. Even brands that succeed in exciting consumers have to fight a seemingly uphill battle to maintain that success and keep their own Olympic torches burning.

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Twitter

Greenlight on Twitter

A significant 76% of people search in two or more according to our Search & Social Media 2011-2012 research http://t.co/BNu0jO4i

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